Publications

May 2008 (Revised August 2009)
Case

Intel NBI: MXP Digital Media Processor

By: Willy C. Shih and Thomas Thurston

"Gila" was a high-performance image processor project housed in Intel's New Business Initiatives (NBI) group. NBI was an incubator for corporate entrepreneurs, and it had an established methodology for ensuring a degree of autonomy while these ventures got started. But... View Details

Keywords: Business Divisions; Business Growth and Maturation; Business Startups; Change Management; Corporate Entrepreneurship; Organizational Change and Adaptation; Integration; Semiconductor Industry; United States

July 2000 (Revised September 2005)
Case

Madison Avenue: Digital Media Services (A)

Introduces a "new-economy" company, Madison Avenue, facing challenges of mega-success. In the two years since its founding, the company's revenues have grown from zero to nearly $30 million, head count has swollen from the start-up handful to more than 200, and the... View Details

Keywords: Organizational Change and Adaptation; Organizational Design; Online Advertising; Advertising Industry

August 2022
Article

Regulatory Considerations to Keep Pace with Innovation in Digital Health Products

By: John Torous, Ariel Dora Stern and Florence T. Bourgeois

Rapid innovation and proliferation of software as a medical device have accelerated the clinical use of digital technologies across a wide array of medical conditions. Current regulatory pathways were developed for traditional (hardware) medical devices and offer a... View Details

Keywords: Emerging Technologies; Governing Rules, Regulations, and Reforms; Innovation and Invention; Medical Devices and Supplies Industry

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March 2022 (Revised March 2022)
Module Note

Managing Customers in the Digital Era

By: Eva Ascarza

The last two decades have witnessed incredible technological advances that have transformed the ways customers connect with each other and enabled firms to track customers in multiple ways through various channels to personalize (and automize) their offerings at... View Details

Keywords: Customer Relationship Management; Customer Focus and Relationships; Technological Innovation

Nov 2014
Conference Presentation

Crowdsourced Digital Goods and Firm Productivity

By: Frank Nagle

15 May 2014
Conference Presentation

Crowdsourced Digital Goods and Firm Productivity

By: Frank Nagle

June 2014 (Revised November 2014)
Case

Bitcoin: The Future of Digital Payments?

By: Andrei Hagiu and Nathan Beach

March 2010
Class Lecture

New Media and Digital Marketing (FSS)

By: Sunil Gupta

Keywords: Media; Marketing; Technology; Media and Broadcasting Industry

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March 1990 (Revised July 1991)
Case

Digital Equipment Corp.: Complex Order Management

By: Janice H. Hammond

Describes the proposed creation of a low end 3000 configuration workstation using Digital's competitive advantage of offering a la carte configuration capability and ability to build different options for customers. Disadvantages of this 3000 configuration workstation... View Details

Keywords: Customer Focus and Relationships; Cost; Management Practices and Processes; Distribution; Competitive Advantage

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31 Mar 2015
News

How to Launch Your Digital Platform

03 Jul 2008
News

Digital revolution is now transforming education

08 Jul 2022
News

Work-From-Home Trend Enters Digital Nomad Land

01 Mar 2014
News

The New Venture Competition's Digital Democracy

The annual alumni New Venture Competition (NVC) is giving the power to the people. As in past years, the HBS regional alumni clubs held local qualifying rounds, producing a dozen or more NVC finalists. But instead of traveling to Boston to make their case in front of a... View Details

Keywords: New Venture Competition

14 Apr 2023
News

HBS Appoints Katia Walsh Chief Digital Officer

27 Feb 2019
News

Privacy in the Digital Age: An Interview with Leslie John

September 2006 (Revised January 2007)
Background Note

Where to Get Your News and Information: The Digital Disruption

By: Stephen P. Bradley and Nancy Bartlett

What is the response by traditional news and information deliverers (newspapers and television networks) to declining audiences as media consumption moves to the digital medium? Provides a view of the news industry in mid-2006 and discusses the impact of an... View Details

Keywords: News; Media; Emerging Markets; Internet and the Web; Disruption; Perspective; Advertising; Journalism and News Industry

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March 2001 (Revised September 2005)
Case

Madison Avenue: Digital Media Services (C)

By July 2000, Madison Avenue had experienced extraordinary growth in sales, employees, clients, and service offerings. From late 1999 to July 2000, the company had taken several initiatives to redesign its internal processes so that the firm could continue to grow,... View Details

Keywords: Service Operations; Digital Marketing; Product Development; Growth and Development Strategy; Advertising Industry

March 2020
Case

Thingtesting: Launching a Brand Discovery and Testing Digital Community

By: Ayelet Israeli and Jill Avery

Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander... View Details