Publications

December 2012 (Revised October 2013)
Case

Developing the Materiality Matrix at Telefónica

By: Robert G. Eccles, George Serafeim and Asun Cano-Escoriaza

Telefónica, one of the largest telecommunication companies in the world and headquartered in Spain, has been issuing a corporate sustainability report since 2002. In its 2011 Sustainability report, the company included a "materiality matrix," and was one of only five... View Details

Keywords: Sustainability; Sustainability Reporting; Sustainable Strategy; CSR; Corporate Social Responsibility; Communication Technology; Environmental Accounting; Corporate Social Responsibility and Impact; Environmental Sustainability; Telecommunications Industry; Spain

April 2001
Supplement

Acer America: Development of the Aspire

By: Christopher A. Bartlett

Consists of five segments. Segment 1 shows Culver and Pai discussing the tensions between Taiwan and the United States and the resulting performance problems with Aspire; Segment 2 features Culver and Shih describing the changes Acer made as a result of the problems... View Details

Keywords: Digital Marketing; Transformation; Forecasting and Prediction; Marketing Strategy; Outcome or Result; Problems and Challenges; Information Infrastructure; Internet and the Web; Computer Industry; Taiwan; United States

January 1995
Teaching Note

Brazilian Foundation for Sustainable Development TN

By: Forest L. Reinhardt and Jackie Prince Roberts

1992
Book

Managing the New Product Development Process

By: R. J. Dolan

March 1990
Teaching Note

Instructor's Note on Development Project Audits

By: Steven C. Wheelwright, Geoff K. Gill and Kim B. Clark

October 1985 (Revised March 1987)
Case

Development of Air Force Maintenance Officers

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June 1994 (Revised March 1995)
Case

Lotus Development Corp.: Spousal Equivalents (B)

Details Lotus's decision to extend benefits to spousal equivalents of lesbian and gay employees. View Details

Keywords: Leadership; Diversity Characteristics; Compensation and Benefits

June 1994 (Revised March 1995)
Case

Lotus Development Corp.: Spousal Equivalents (A)

A group of Lotus employees propose extending all health care and other benefits to the spousal equivalents of lesbian and gay employees. The vice president of human resources considers the proposal during a reorganization and period of financial uncertainty. View Details

Keywords: Leadership; Diversity Characteristics; Compensation and Benefits