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  • All HBS Web  (13,648)
    • People  (61)
    • News  (2,372)
    • Research  (8,884)
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← Page 20 of 13,648 Results →
  • 2008
  • Book

Managing Your Boss

By: John J. Gabarro and John P. Kotter
Managing your boss: Isn't that merely manipulation? Corporate cozying up? Not according to John Gabarro and John Kotter. In this handy guidebook, the authors contend that you manage your boss for a very good reason: to do your best on the job—and thereby benefit not... View Details
Keywords: Communication; Decision Making; Information Management; Managerial Roles; Negotiation Tactics; Performance Productivity; Personal Development and Career; Relationships; Personal Characteristics
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Gabarro, John J., and John P. Kotter. Managing Your Boss. Paperback ed. Harvard Business Review Classics. Harvard Business School Press, 2008.
  • June 1996 (Revised March 1998)
  • Case

Skandia AFS: Developing Intellectual Capital Globally

By: Christopher A. Bartlett and Takia Mahmood
Focuses on the measurement and management of organizational knowledge as a strategic asset, and on the deployment of information technology, organizational structure, and processes in leveraging that asset. View Details
Keywords: Global Strategy; Knowledge Sharing; Growth and Development Strategy; Organizational Design; Organizational Structure; Alliances; Competitive Advantage; Information Technology
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Bartlett, Christopher A., and Takia Mahmood. "Skandia AFS: Developing Intellectual Capital Globally." Harvard Business School Case 396-412, June 1996. (Revised March 1998.)
  • June 2014
  • Article

Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims

By: Susan E. Heckler, Kevin L. Keller, Michael J. Houston and Jill Avery
Two experiments are reported that examine the effects of an ad campaign designed to link two different benefit claims to a brand. The findings indicated that recall for a subsequently advertised claim depended on the strength of existing brand-benefit links in memory.... View Details
Keywords: Marketing Communication; Brand Building; Brand Management; Brands; Advertising; Consumer Psychology; Advertising Campaigns; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Advertising Industry; Consumer Products Industry
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Heckler, Susan E., Kevin L. Keller, Michael J. Houston, and Jill Avery. "Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims." Journal of Marketing Communications 20, no. 3 (June 2014): 176–196.
  • January 2021
  • Article

The Effects of Menu Costs on Retail Performance: Evidence from Adoption of the Electronic Shelf Label Technology

By: Ioannis Stamatopoulos, Achal Bassamboo and Antonio Moreno
We use the adoption of electronic shelf labels (ESLs) by an international grocery retailer in 2015 to identify the effects of physical menu costs (i.e., labor and material costs of price adjustment) on retail performance. We find that the installation of ESLs increased... View Details
Keywords: Retail Operations; Dynamic Pricing; Revenue Management; Operations; Price; Revenue; Management; Retail Industry
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Stamatopoulos, Ioannis, Achal Bassamboo, and Antonio Moreno. "The Effects of Menu Costs on Retail Performance: Evidence from Adoption of the Electronic Shelf Label Technology." Management Science 67, no. 1 (January 2021): 242–256.

    Managing Know-How

    For many firms, the ability to create, organize, and disseminate know-how is a key factor in their ability to succeed. But should all companies engage in formal knowledge management? If not, which companies derive most value from a formal knowledge system?... View Details

    • September 1998 (Revised August 1999)
    • Case

    IBM's Lotus Development in 1999

    By: Stephen P. Bradley and Kelley Porter
    Describes Lotus' acquisition by IBM, its movement from proprietary standards to open standards, and its current market position. Microsoft is gaining ground with its Exchange Server, and Lotus has received unfavorable press. View Details
    Keywords: Acquisition; Technological Innovation; Growth and Development Strategy; Growth Management; Product Marketing; Competition; Competitive Strategy; Information Technology Industry; Web Services Industry
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    Bradley, Stephen P., and Kelley Porter. "IBM's Lotus Development in 1999." Harvard Business School Case 799-014, September 1998. (Revised August 1999.)
    • Video

    Meghan Joyce on Communication in Management | Management Essentials

    • 2017
    • Working Paper

    Learning by Doing: The Value of Experience and the Origins of Skill for Mutual Fund Managers

    By: Elisabeth Kempf, Alberto Manconi and Oliver Spalt
    Learning by doing matters for professional investors. We develop a new methodology to show that mutual fund managers outperform in industries where they have obtained experience on the job. The key to our identification strategy is that we look "inside" funds and... View Details
    Keywords: Fund Managers; Experience and Expertise; Performance; Forecasting and Prediction
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    Kempf, Elisabeth, Alberto Manconi, and Oliver Spalt. "Learning by Doing: The Value of Experience and the Origins of Skill for Mutual Fund Managers." SSRN Working Paper Series, No. 2124896, May 2017.
    • Jun 02 2022
    • Testimonial

    A New Toolbox for Leadership Development

    • February 2020
    • Supplement

    Managing Blackout at Aluminum Bahrain B.S.C. (Alba) (B)

    By: Joseph B. Fuller, Gamze Yücaoğlu and Youssef Abdel Aal
    The case opens in 2017 as Tim Murray, CEO of Aluminum Bahrain (Alba), the largest single-site aluminum smelter in the world outside China and a major contributor to the Bahraini economy, was contemplating the recovery options as the company was facing the most severe... View Details
    Keywords: Aluminum Industry; General Management; Cultural Change; Change Management; Crisis Management; Decision Making; Organizational Culture; Safety; Leadership; Emerging Markets; Bahrain; Middle East
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    Fuller, Joseph B., Gamze Yücaoğlu, and Youssef Abdel Aal. "Managing Blackout at Aluminum Bahrain B.S.C. (Alba) (B)." Harvard Business School Supplement 320-057, February 2020.
    • Program

    Investment Management Workshop

    Summary The Investment Management Workshop convenes the world's top principals, portfolio managers, and executives to explore the latest industry strategies and best practices. Focused on asset management, business strategy, business... View Details
    • July 2024
    • Case

    Roja Garimella: Developing a Founder's Judgment

    By: Reza Satchu and Patrick Sanguineti
    Roja Garimella’s path to becoming a founder was anything but straight. Setting her sights on a career in medicine since childhood, she committed to medical school with her acceptance to college. And yet, throughout her studies, she continually explored alternative... View Details
    Keywords: Entrepreneurship; Personal Development and Career; Entrepreneurial Finance; Business Startups; Judgments; Financial Services Industry; Health Industry
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    Satchu, Reza, and Patrick Sanguineti. "Roja Garimella: Developing a Founder's Judgment." Harvard Business School Case 825-006, July 2024.
    • April 2017
    • Article

    How Sales Can Wield Its Most Effective Weapon: Pricing

    By: Frank V. Cespedes
    This article discusses certain core ways that sales people can use, but sometimes abuse, pricing authority and the implications for effective sales management. View Details
    Keywords: Sales; Price; Salesforce Management
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    Cespedes, Frank V. "How Sales Can Wield Its Most Effective Weapon: Pricing." Quotable (April 2017).
    • 2010
    • Other Unpublished Work

    Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

    By: Jill Avery
    An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
    Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry
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    Avery, Jill. "Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions." (Invited for resubmission at the Journal of Consumer Research.)
    • July 2023
    • Article

    Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts

    By: Raghabendra P. KC, Vincent Mak and Elie Ofek
    We study how payment decision timing—before versus after product delivery—influences consumer payment under pay-what-you-want pricing. We focus on situations where there is minimal change in consumer uncertainty regarding the product before versus after receiving it.... View Details
    Keywords: Price; Behavior; Valuation; Philanthropy and Charitable Giving
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    KC, Raghabendra P., Vincent Mak, and Elie Ofek. "Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts." Journal of Marketing 87, no. 4 (July 2023): 618–635.
    • Jun 15 2018
    • Testimonial

    Develop Solutions for Complex Issues

    • February 2009
    • Article

    Goals Gone Wild: The Systematic Side Effects of Over-Prescribing Goal Setting

    By: Lisa D. Ordonez, Maurice E. Schweitzer, Adam D. Galinsky and Max H. Bazerman
    Goal setting is one of the most replicated and influential paradigms in the management literature. Hundreds of studies conducted in numerous countries and contexts have consistently demonstrated that setting specific, challenging goals can powerfully drive behavior and... View Details
    Keywords: Goals and Objectives; Management Practices and Processes; Organizational Culture; Performance Improvement; Behavior; Motivation and Incentives
    Citation
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    Ordonez, Lisa D., Maurice E. Schweitzer, Adam D. Galinsky, and Max H. Bazerman. "Goals Gone Wild: The Systematic Side Effects of Over-Prescribing Goal Setting." Academy of Management Perspectives 23, no. 1 (February 2009).
    • Web

    Develop Your Career Vision - Alumni

    Careers Develop Your Career Vision Careers Develop Your Career Vision Your career and life vision is unique and evolving. It encompasses what you want to be doing holistically – from work to family to free... View Details
    • Mar 10 2019
    • Testimonial

    Driving Growth by Developing People

    • January 2004
    • Background Note

    Why Developers Don't Understand Why Consumers Don't Buy

    By: John T. Gourville
    Looks at the psychological biases developers bring to the new product development process. Identifies three reasons why developers may do a poor job of identifying the demand for an innovative, new concept or product: (1) the self-selection bias, (2) differing initial... View Details
    Keywords: Customer Focus and Relationships; Innovation and Invention; Knowledge Management; Product Marketing; Consumer Behavior; Product Development; Perspective; Prejudice and Bias
    Citation
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    Gourville, John T. "Why Developers Don't Understand Why Consumers Don't Buy." Harvard Business School Background Note 504-068, January 2004.
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