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  • All HBS Web  (13,644)
    • People  (61)
    • News  (2,372)
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  • Research Summary

Managing Processes

David A. Garvin is examining the nature and use of managerial and organizational processes—the means by which work is accomplished—including strategic processes that chart corporate direction, resource allocation processes that distribute funds,... View Details
  • June 2014
  • Article

Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims

By: Susan E. Heckler, Kevin L. Keller, Michael J. Houston and Jill Avery
Two experiments are reported that examine the effects of an ad campaign designed to link two different benefit claims to a brand. The findings indicated that recall for a subsequently advertised claim depended on the strength of existing brand-benefit links in memory.... View Details
Keywords: Marketing Communication; Brand Building; Brand Management; Brands; Advertising; Consumer Psychology; Advertising Campaigns; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Advertising Industry; Consumer Products Industry
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Heckler, Susan E., Kevin L. Keller, Michael J. Houston, and Jill Avery. "Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims." Journal of Marketing Communications 20, no. 3 (June 2014): 176–196.
  • 30 Jun 2014
  • Lessons from the Classroom

The Role of Emotions in Effective Negotiations

could Kate have done differently to get a better outcome? "We spend a lot of time talking both about what emotions we elicit in others based on our behavior, and what we need to do to manage our own emotions. There are lessons on... View Details
Keywords: by Michael Blanding; Entertainment & Recreation; Sports
  • May 2023
  • Article

Incentive Effects of Subjective Allocations of Rewards and Penalties

By: Wei Cai, Susanna Gallani and Jee-Eun Shin
We examine the incentive effects of subjectivity in allocating tournament-based rewards and punishments. We use data from a company where reward and punishment decisions are based on a combination of objective metrics and subjective performance assessments. Rankings... View Details
Keywords: Subjectivity; Tournament-based Incentives; Rewards; Penalties; Expectancy Theory; Employees; Compensation and Benefits; Management; Decisions; Performance; Measurement and Metrics
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Cai, Wei, Susanna Gallani, and Jee-Eun Shin. "Incentive Effects of Subjective Allocations of Rewards and Penalties." Management Science 69, no. 5 (May 2023): 3121–3139.
  • January 2021
  • Article

The Effects of Menu Costs on Retail Performance: Evidence from Adoption of the Electronic Shelf Label Technology

By: Ioannis Stamatopoulos, Achal Bassamboo and Antonio Moreno
We use the adoption of electronic shelf labels (ESLs) by an international grocery retailer in 2015 to identify the effects of physical menu costs (i.e., labor and material costs of price adjustment) on retail performance. We find that the installation of ESLs increased... View Details
Keywords: Retail Operations; Dynamic Pricing; Revenue Management; Operations; Price; Revenue; Management; Retail Industry
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Stamatopoulos, Ioannis, Achal Bassamboo, and Antonio Moreno. "The Effects of Menu Costs on Retail Performance: Evidence from Adoption of the Electronic Shelf Label Technology." Management Science 67, no. 1 (January 2021): 242–256.
  • Teaching Interest

The Entrepreneurial Manager (TEM)

By: Archie L. Jones

This course addresses the issues faced by managers who wish to turn opportunity into viable organizations that create value, and empowers students to develop their own approaches, guidelines and skills for being entrepreneurial managers.

This course teaches... View Details

  • Teaching Interest

Owner/President Management Progam (Executive Education)

By: Josh Lerner
As business owners and entrepreneurs prepare to take their companies to the next level in a highly competitive global arena, they must be fully equipped to master a range of skills—from strategy development to financial management to team... View Details
  • 2008
  • Book

Managing Your Boss

By: John J. Gabarro and John P. Kotter
Managing your boss: Isn't that merely manipulation? Corporate cozying up? Not according to John Gabarro and John Kotter. In this handy guidebook, the authors contend that you manage your boss for a very good reason: to do your best on the job—and thereby benefit not... View Details
Keywords: Communication; Decision Making; Information Management; Managerial Roles; Negotiation Tactics; Performance Productivity; Personal Development and Career; Relationships; Personal Characteristics
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Gabarro, John J., and John P. Kotter. Managing Your Boss. Paperback ed. Harvard Business Review Classics. Harvard Business School Press, 2008.
  • September 2020
  • Article

Unequal Effects of the COVID-19 Pandemic on Scientists

By: Kyle Myers, Wei Yang Tham, Yian Yin, Nina Cohodes, Marie Thursby, Jerry Thursby, Peter Schiffer, Joseph Walsh, Karim R. Lakhani and Dashun Wang
COVID-19 has not affected all scientists equally. A survey of principal investigators indicates that female scientists, those in the ‘bench sciences’ and, especially, scientists with young children experienced a substantial decline in time devoted to research. This... View Details
Keywords: COVID-19; Scientists; Health Pandemics; Gender; Personal Development and Career
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Myers, Kyle, Wei Yang Tham, Yian Yin, Nina Cohodes, Marie Thursby, Jerry Thursby, Peter Schiffer, Joseph Walsh, Karim R. Lakhani, and Dashun Wang. "Unequal Effects of the COVID-19 Pandemic on Scientists." Nature Human Behaviour 4, no. 9 (September 2020): 880–883.

    Managing Know-How

    For many firms, the ability to create, organize, and disseminate know-how is a key factor in their ability to succeed. But should all companies engage in formal knowledge management? If not, which companies derive most value from a formal knowledge system?... View Details

    • Teaching Interest

    Data Science for Managers

    • Served as a teaching fellow; assisted MBA students with classroom coding exercises. 
    • Developed course materials, including new case studies, technical notes, and code notebooks students used to analzye case data. 
    • Developed interactive web... View Details
    • October 1997 (Revised September 2003)
    • Case

    Eli Lilly and Company: Drug Development Strategy (A)

    By: Stefan H. Thomke, Ashok Nimgade and Paul Pospisil
    Describes how Eli Lilly and Co. tries to accelerate its new drug development process with the aid of "combinatorial chemistry"--a rapidly emerging and revolutionary approach to preclinical drug discovery. The product manager of a potential blockbuster migraine drug... View Details
    Keywords: Chemicals; Finance; Innovation and Invention; Time Management; Markets; Product Development; Organizations; Business Processes; Problems and Challenges; Business and Stakeholder Relations; Competition; Pharmaceutical Industry
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    Thomke, Stefan H., Ashok Nimgade, and Paul Pospisil. "Eli Lilly and Company: Drug Development Strategy (A)." Harvard Business School Case 698-010, October 1997. (Revised September 2003.)
    • Teaching Interest

    The Entrepreneurial Manager (TEM)

    This course addresses the issues faced by managers who wish to turn opportunity into viable organizations that create value, and empowers students to develop their own approaches, guidelines, and skills for being entrepreneurial managers.

    The course teaches... View Details

    • April 1994 (Revised August 1994)
    • Case

    Brazilian Foundation for Sustainable Development

    By: Forest L. Reinhardt
    Keywords: Development Economics; Environmental Sustainability; Policy; Brazil
    Citation
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    Reinhardt, Forest L. "Brazilian Foundation for Sustainable Development." Harvard Business School Case 794-120, April 1994. (Revised August 1994.)
    • 2010
    • Other Unpublished Work

    Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

    By: Jill Avery
    An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
    Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry
    Citation
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    Avery, Jill. "Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions." (Invited for resubmission at the Journal of Consumer Research.)
    • Teaching Interest

    Managing Social Enterprise (MSE)

    This course examines how to create, develop and scale high-performing social enterprises - be they nonprofit, for-profit, or hybrid organizations. Unlike the business world where most stakeholders agree on the definition of success and are driven by market forces,... View Details
    • July 1995
    • Background Note

    Managerial Effectiveness and Diversity: Individual Choices

    Provides an introduction to the key concepts and questions individuals encounter in a diverse workplace. These concepts and questions are organized around three critical interactions and experiences in any individual's career: entry into an organization or work group;... View Details
    Keywords: Management; Diversity
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    Gentile, Mary C. "Managerial Effectiveness and Diversity: Individual Choices." Harvard Business School Background Note 396-003, July 1995.
    • June 2001 (Revised May 2002)
    • Case

    Spir-It, Inc. (B): Managing People

    When Jack Sindler founded Spir-it, Inc. in 1934, he was the company's sole employee. By 1999, Sindler's firm more than survived its first 55 years. Employment was up to nearly 200, with facilities in two states and work done in three shifts. The product line--which had... View Details
    Keywords: Growth Management; Production; Business Growth and Maturation; Interpersonal Communication; Logistics; Human Resources; Diversity Characteristics; Manufacturing Industry
    Citation
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    Spear, Steven J. "Spir-It, Inc. (B): Managing People." Harvard Business School Case 601-091, June 2001. (Revised May 2002.)
    • Jun 02 2022
    • Testimonial

    A New Toolbox for Leadership Development

    • June 2012
    • Article

    Managing Risks: A New Framework

    By: Robert S. Kaplan and Anette Mikes
    Risk management is too often treated as a compliance issue that can be solved by drawing up lots of rules and making sure that all employees follow them. Many such rules, of course, are sensible and do reduce some risks that could severely damage a company. But... View Details
    Keywords: Risk Management; Governance Controls; Corporate Strategy; Management Analysis, Tools, and Techniques; Framework
    Citation
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    Kaplan, Robert S., and Anette Mikes. "Managing Risks: A New Framework." Harvard Business Review 90, no. 6 (June 2012).
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