Publications

March 2002 (Revised May 2010)
Case

Apple Stores

This case reveals the genesis of the Apple Stores, a revolutionary retail concept launched by Ron Johnson, Apple Computer's senior vice president of retail. In January 2002, Apple Computer was at the eve of one of the most stunning commercial successes ever known in... View Details

Keywords: Competitive Advantage; Marketing Channels; Consumer Behavior; Innovation and Invention; Computer Industry; Retail Industry

April 2022 (Revised August 2022)
Case

Antler

By: Dennis Campbell and Iuliana Mogosanu

The case describes the founding, development, and scaling of Antler, an early-stage investment platform that invests in entrepreneurs pre-team and, in many cases, even pre-idea. The case explores the economics of venture capital investing at such an early stage and the... View Details

Keywords: Platform; Technology; Analytics; Venture Capital; Entrepreneurship; Information Technology; Expansion; Financial Services Industry

How Do Sales Efforts Pay Off? Dynamic Panel Data Analysis in the Nerlove-Arrow Framework

This paper evaluates the short- and long-term value of sales representatives’ detailing visits to different types of physicians. By understanding the dynamic effect of sales calls across heterogeneous physicians, we provide guidance on the design of optimal call... View Details

October 2020 (Revised December 2020)
Case

AfricInvest: A Pan-African Investment Platform

By: Victoria Ivashina and Youssef Abdel Aal

The case is set in December 2018, when Ziad Oueslati, co-managing director and co-founder of AfricInvest, a leading pan-African private equity firm headquartered in Tunisia, was reflecting on the future direction of his firm. AfricInvest started as a traditional small... View Details

Keywords: Finance; Private Equity; Venture Capital; Strategy; Governance; Financial Services Industry; Tunisia; Africa; Middle East

December 2003 (Revised April 2005)
Case

Camilla Denison (A)

By: H. Kent Bowen, Bryce LaPierre and Virginia Fuller

Follows a successful manager as she takes on challenging assignments to lead manufacturing and development organizations. Details many experiences that influenced her character and attitudes from her youth to her graduate education and first jobs. Students discover the... View Details

Keywords: Personal Development and Career; Success; Management Skills; Experience and Expertise

Find at Harvard

September 1998 (Revised April 2001)
Case

Sealed Air Taiwan (A)

By: Lynn S. Paine and Robert J. Crawford

The general manager for U.S.-based Sealed Air Corp.'s Taiwan subsidiary must decide whether he's hired the right person to bridge the gap between Sealed Air's corporate culture and Taiwan's business culture. This case details Bob Kayser's experiences in trying to... View Details

Keywords: Organizational Change and Adaptation; Organizational Culture; Cross-Cultural and Cross-Border Issues; Relationships; Service Operations; Motivation and Incentives; Management Skills; Compensation and Benefits; Taiwan; United States

30 Aug 2019
News

Allocating capital to microentrepreneurs through community surveys in India

18 Nov 2019
Video

Adi Godrej

Adi Godrej, head of the India-based consumer products Godrej Group, describes the way his company has been competitive by following a philosophy of "3 x 3"--being competitive in three major countries... View Details

Program

General Management Program

creative culture that is open to change and digital connectivity Continuing to grow as an agile leader by building on powerful insights gained through professional coaching Formulating a detailed personal action plan to address your... View Details

April 2020 (Revised June 2025)
Teaching Note

HubSpot and Motion AI: Chatbot-Enabled CRM and HubSpot and Motion AI (B): Generative AI Opportunities

By: Jill Avery and Thomas Steenburgh

Teaching Note for HBS No. 518-067 and HBS No. 524-088. There are two cases in this series. The first entitled “HubSpot and Motion AI: Chatbot-Enabled CRM,” drives the main discussion. The second entitled “HubSpot and Motion AI (B): Generative AI Opportunities... View Details

Keywords: Marketing; Sales; Marketing Strategy; Technology Industry; United States; North America

October 2008 (Revised August 2010)
Background Note

Understanding the Credit Crisis of 2007 to 2008

By: Arthur I Segel and Ben Creo

This note details the background of the credit crisis, discusses potential causes of it, and considers its ramifications. The exhibits contain a variety of pertinent data regarding the rise of securitization, debt levels, and typical aspects of financial crises. A new... View Details

Keywords: Financial Crisis; Borrowing and Debt; Credit; Financial Instruments; Financial Management; Financial Markets

June 2006 (Revised August 2006)
Module Note

The Virtual Entrepreneurial Team Exercise (VETE); Note to Instructors

By: Daniel J. Isenberg

Describes the virtual entrepreneurial team exercise, a role-play simulation involving teams of five students from several international business schools around the world. Provides a detailed set of instructions to faculty from non-HBS business schools. The teams... View Details

Keywords: Groups and Teams; Entrepreneurship; Globalization

February 2005
Case

Mahindra & Mahindra: Creating Scorpio

By: Tarun Khanna, Rajiv Lal and Merlina Manocaran

Details the emergence of a private sector automobile manufacturer in India that has created globally competitive and cheap versions of an SUV commonly available worldwide. Asks us to think about the parent corporation's next steps in leveraging this success. In... View Details

Keywords: Developing Countries and Economies; Global Range; Multinational Firms and Management; Emerging Markets; Commercialization; Expansion; Auto Industry; India

Program

Competing in the Age of AI—Virtual

organization's current business models and AI capabilities, identify new opportunities, and create specific plans for growth. Details Move toward an AI-based business model Choose how best to apply AI in your industry and your business... View Details

18 Feb 2016
Working Paper Summaries

Urbanization with Chinese Characteristics? China’s Gamble for Modernization

Keywords: by Kristen Looney and Meg Rithmire; Public Administration; Real Estate

23 Nov 2015
Book

The Historian Who Came in from the Cold

Keywords: by Dina Gerdeman

January 2015
Supplement

Chorus and Telecom: Building the Boards. An Interview with Sarah Naudé and Matt Stanley

By: Boris Groysberg and Sarah L. Abbott

In 2011, Telecom, the largest telecom provider in New Zealand, was being divided into two publicly traded companies. In connection with this split, Sarah Naudé and Matt Stanley worked with the chairman of Telecom, Wayne Boyd, to create two new boards of directors for... View Details

Keywords: Board Of Directors; Women's Empowerment; Governance; Leadership; Selection and Staffing; Organizational Structure; Decision Making; Human Resources; Diversity; Telecommunications Industry; New Zealand

October 1989 (Revised May 1996)
Case

Xerox Corp.: Leadership Through Quality (A)

By: Todd D. Jick and Leonard A. Schlesinger

Describes the "Leadership Through Quality" effort undertaken by Xerox in the 1980s. Includes the history of Xerox in the 1970s and its need to make major changes in quality by the 1980s. Most of the remainder of the case details the step-by-step process by which Xerox... View Details

Keywords: Organizational Change and Adaptation; Strategic Planning; Quality; Leadership; Organizational Culture; Service Industry; Electronics Industry

February 2003 (Revised June 2003)
Case

Interface's Evergreen Services Agreement

In an attempt to reduce its ecological footprint, Interface Americas, a leading manufacturer of commercial carpet tile, has launched the Evergreen Services Agreement (ESA)--a lease agreement that provides would-be carpet purchasers with comprehensive floor-covering... View Details

Keywords: Business Model; Product; Environmental Sustainability; Innovation and Invention; Leasing; Consumer Products Industry; Houston