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Show Results For
- All HBS Web
(781)
- People (4)
- News (202)
- Research (468)
- Multimedia (2)
- Faculty Publications (149)
- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
minutes at minimal cost with no branding or design skills required. As it sets out to raise its Series B, the founders make some critical changes to their business model, moving to a subscription model and... View Details
Keywords: Dina Gerdeman
- 01 Dec 2012
- News
Alumni Book Briefs
best global brands are by design also the leading local brands. The authors offer a new way to think about place in every strategic decision, from where to place products on the shelf to how to leverage... View Details
- 01 Jun 2008
- News
Toy Story
centered on quality, FAO Schwartz now focuses on higher-end toys. The company is also designing its own products with its own brand and has acquired a children’s clothing company. The chain is now down from... View Details
- 01 Mar 2004
- News
Gibson Hits a High Note
Juszkiewicz, chairman and CEO, credits the company’s turnaround in part to aging baby boomers who can afford to plunk down $1,000 or more for remakes of classic designs played by the world’s top professional musicians, including B.B. King... View Details
- 18 Apr 2005
- Research & Ideas
Tips to Reinvent the Department Store
Here's a snapshot of department stores today: Regional brands have all but disappeared; larger players like Federated and May are merging their multi-brand companies, and consolidation continues. Meanwhile, all sorts of retailers from... View Details
- 01 Dec 2013
- News
Len Schlesinger Returns
Limited Brands, I had to transition from a knockoff design and speed-sourcing model to building brands and coming to grips with what that meant to our portfolio of businesses. There is nothing more dramatic... View Details
- 01 May 2009
- What Do You Think?
Do Innovation and Entrepreneurship Have to Be Incompatible with Organization Size?
pieces of news reminded me of the importance of this question. It was reported that Saturn dealerships were closing in anticipation of the announcement by General Motors that Saturn was one of three brands that it would drop. Saturn,... View Details
Keywords: by Jim Heskett
- 24 Mar 2017
- News
Personalizing the Path to Professional Success for Women
Many women hit a point in their career unsure which path to take or even how to move ahead. Lisa Skeete Tatum (MBA 1998) has designed what she calls the ideal “playbook” with Landit, a technology startup that offers a personalized career... View Details
Linda J. Wachner
Wachner’s first success in fashion came in the mid-1970s while she was working in Warnaco’s lingerie division, Wagner’s. Perceiving that it was their uncomfortable and unfeminine design that made women “burn their bras,” Wachner... View Details
Keywords: Fabric & Apparel
- 02 Sep 2014
- First Look
First Look: September 2
faced and an inability to respond effectively once they did. We focus particularly on the problems GM encountered in developing the relational contracts essential to modern design and manufacturing. We discuss a number of possible causes... View Details
Keywords: Sean Silverthorne
- Web
A Marketing Revolution - The Art of American Advertising
that crossed the boundaries of art and commerce. Their rapidly proliferating advertising products reached audiences far and wide, permeating public spaces in bold designs and colors with instantly recognizable View Details
- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
https://cb.hbsp.harvard.edu/cbmp/product/517069-PDF-ENG Harvard Business School Case 517-032 Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand The case traces the birth of Shang Xia, a joint venture between the Hermès Group and... View Details
Keywords: Carmen Nobel
- 15 May 2012
- News
Finally Finding the Right Fit
retailer to join as a team member. “I want to create a great brand in the men’s space,” he explains. “I don’t have any aspiration to be a designer or creative director. I want to work on the business side,... View Details
- Web
Marketing - HBS Online
$1,850 Certificate Creating Brand Value Professor Jill Avery Build strong, differentiated brands that resonate with consumers and give your company a competitive edge. 6 weeks, 3-8 hrs/week Pay by July 17... View Details
- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
Whether you sell widgets, designer fashions, or life-saving drugs, mastering the art and science of better analytics can set you ahead of your competitors, according to HBS professor Ananth Raman and Wharton professor Marshall Fisher.... View Details
- Web
Digital Marketing & AI Workshop - Course Catalog
explore topics such as SEO, paid and influencer marketing, social media (organic and paid), email/SMS, Amazon, and analytics. Through mini-cases on brands both large and small, we’ll apply industry-leading tools and GenAI workflows to... View Details
- 01 Jun 2003
- News
Up Against The Firewall
although many would like to say ‘I’m busy, let the MIS folks take care of it.’ Instead, it’s more likely they don’t get it — they don’t understand the degree to which a company’s livelihood could be impaired or its brand damaged, or the... View Details
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
health," one health advocate said. Consisting of a small barrel-shaped design that mimics an actual cigarette, the devices vaporize a liquid nicotine solution, which is then inhaled without the tar and carcinogens found in smoke.... View Details
- 01 Apr 2000
- News
HBS Global Conference Set for Berlin in June
Final plans are in place for the 2000 HBS Global Alumni Conference, to be held in Berlin, June 1316. Conference cochairmen Christoph-Matthias Brand (MBA '94) and Heiner Thorborg (12th ISMP) report that early registration is strong for the... View Details
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
https://cb.hbsp.harvard.edu/cbmp/product/618024-PDF-ENG Harvard Business School Case 517-115 Predicting Consumer Tastes with Big Data at Gap CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic View Details
Keywords: Carmen Nobel