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Show Results For
- All HBS Web
(780)
- People (4)
- News (207)
- Research (462)
- Multimedia (2)
- Faculty Publications (150)
- Career Coach
Jessica Mbaeliachi
to the Board of Directors, and key Enterprise Level strategic initiatives. She previously served as the company’s Head of Strategy and Operations for Intercontinental Markets, driving commercial strategy, brand planning and business... View Details
- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
minutes at minimal cost with no branding or design skills required. As it sets out to raise its Series B, the founders make some critical changes to their business model, moving to a subscription model and... View Details
Keywords: Dina Gerdeman
- 01 Dec 2012
- News
Alumni Book Briefs
best global brands are by design also the leading local brands. The authors offer a new way to think about place in every strategic decision, from where to place products on the shelf to how to leverage... View Details
- 18 Apr 2005
- Research & Ideas
Tips to Reinvent the Department Store
Here's a snapshot of department stores today: Regional brands have all but disappeared; larger players like Federated and May are merging their multi-brand companies, and consolidation continues. Meanwhile, all sorts of retailers from... View Details
- 01 May 2009
- What Do You Think?
Do Innovation and Entrepreneurship Have to Be Incompatible with Organization Size?
pieces of news reminded me of the importance of this question. It was reported that Saturn dealerships were closing in anticipation of the announcement by General Motors that Saturn was one of three brands that it would drop. Saturn,... View Details
Keywords: by Jim Heskett
- 01 Jun 2008
- News
Toy Story
centered on quality, FAO Schwartz now focuses on higher-end toys. The company is also designing its own products with its own brand and has acquired a children’s clothing company. The chain is now down from... View Details
Linda J. Wachner
Wachner’s first success in fashion came in the mid-1970s while she was working in Warnaco’s lingerie division, Wagner’s. Perceiving that it was their uncomfortable and unfeminine design that made women “burn their bras,” Wachner... View Details
Keywords: Fabric & Apparel
- Web
A Marketing Revolution - The Art of American Advertising
that crossed the boundaries of art and commerce. Their rapidly proliferating advertising products reached audiences far and wide, permeating public spaces in bold designs and colors with instantly recognizable View Details
- 02 Sep 2014
- First Look
First Look: September 2
faced and an inability to respond effectively once they did. We focus particularly on the problems GM encountered in developing the relational contracts essential to modern design and manufacturing. We discuss a number of possible causes... View Details
Keywords: Sean Silverthorne
- Web
Marketing - HBS Online
Certificate Courses (3) Digital Marketing Strategy Professor Sunil Gupta Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in a dynamic online environment. 7 weeks, 6-7 hrs/week Enroll by April 3 $1,850 Certificate New... View Details
- 01 Jun 2003
- News
Up Against The Firewall
although many would like to say ‘I’m busy, let the MIS folks take care of it.’ Instead, it’s more likely they don’t get it — they don’t understand the degree to which a company’s livelihood could be impaired or its brand damaged, or the... View Details
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
different types of physicians. By understanding the dynamic effect of sales calls across heterogeneous physicians, we provide guidance on the design of optimal call patterns for route sales. The findings reveal that the long-term... View Details
Keywords: Dina Gerdeman
- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
Whether you sell widgets, designer fashions, or life-saving drugs, mastering the art and science of better analytics can set you ahead of your competitors, according to HBS professor Ananth Raman and Wharton professor Marshall Fisher.... View Details
- 15 May 2012
- News
Finally Finding the Right Fit
retailer to join as a team member. “I want to create a great brand in the men’s space,” he explains. “I don’t have any aspiration to be a designer or creative director. I want to work on the business side,... View Details
- 01 Jun 2014
- News
A Look at Olook
André Beisert's olook targets a very particular part of Brazil's new consumer market. "Our brand has a persona," Beisert (MBA 2009) says in his white brick office, which sits atop a small warehouse in the Vila Nova Conceição neighborhood... View Details
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
https://cb.hbsp.harvard.edu/cbmp/product/618024-PDF-ENG Harvard Business School Case 517-115 Predicting Consumer Tastes with Big Data at Gap CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic View Details
Keywords: Carmen Nobel
- Profile
Colt Stander
Chances are there haven’t been many MBA candidates who have designed eyeglasses for Nickelodeon and Geoffrey Beene, or the mobile console for a micro-ablation tool used in surgical suites. “I’ve had the unusual experience,” Colt Stander... View Details
- May 2008
- Supplement
Kenny Kahn at Muzak (B)
By: Linda A. Hill and Emily Stecker
Supplemental Material for 408-057 View Details
Keywords: Organizations; Geographic Location; Innovation and Invention; Employees; Management Teams; Brands and Branding; Organizational Change and Adaptation; Organizational Culture; Design; Music Industry
Hill, Linda A., and Emily Stecker. "Kenny Kahn at Muzak (B)." Harvard Business School Supplement 408-069, May 2008.
- 01 Sep 2012
- News
On a Sound Track
headquarters, where Skullcandy creates and markets high-quality, boldly designed headphones, earbuds, speaker docks, iPhone/iPod accessories, and clothing. What’s this first year as CEO been like? We went public in July 2011, a few months... View Details
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
retail. Q: What’s different about the physical storefront in this renaissance of retail? Jill Avery: There’s a lot of experimentation around what a store is and what it could do. In this new worldview, a store has to create a branded... View Details