Demand Response - Publications - Faculty & Research

21 Nov 2015
HBS Case

HBS Cases: Stella McCartney Combines High Fashion with Environmental Values

environmentally responsible does not necessarily require complex changes and additional cost. Quite the opposite. Many people, as I mentioned, feel intimidated and paralyzed when it comes to taking sustainability initiatives. So that’s... View Details

Keywords: by Brian Kenny; Fashion

04 Oct 2022
What Do You Think?

Have Managers Underestimated the Need for Face-to-Face Contact?

Consider Lifting Tariffs on Chinese Imports? The several comments on last month’s topic reflect the complexity of the tariff issue, wide differences of responses to the question, and the search for least-worst strategies. Ron Kurtz... View Details

Keywords: by James Heskett

05 Jun 2009
What Do You Think?

What Does Slower Economic Growth Really Mean?

concern about the environment, questions are raised about whether certain forms of growth—let alone incorrect measures—serve a very good purpose. Paul Jackson caught the tone of many responses when he said, "Of course GDP is flawed,... View Details

Keywords: by Jim Heskett; Financial Services; Construction; Real Estate

20 Oct 2011
Research & Ideas

Getting the Marketing Mix Right

the right mix between them—the ideal brew needed to achieve sales and market share goals. The trick is that each marketing effort affects consumer behavior in different ways, and also prompts different types of responses from competitors.... View Details

Keywords: by Dina Gerdeman

29 Apr 2014
First Look

First Look: April 29

are less informed. The main reason is that price information leads user expectations to be more responsive and therefore amplifies the effect of price reductions. Platforms with more market power benefit because higher View Details

Keywords: Sean Silverthorne

16 Mar 2009
Research & Ideas

When the Internet Runs Out of IP Addresses

just numbers, and that it's odd to have to pay for a number. With prices stuck very close to zero, and demand steady and growing, economic incentives invite exhaustion. Q: What happens if nothing is done and we run out of addresses? Does... View Details

Keywords: by Sean Silverthorne; Telecommunications

Web

Balancing Work & Life - Alumni

to make time for both. You Have More Choices than You Think Ambitious people tend to pursue demanding careers. As they advance, many professionals cannot help but wonder about the state of their personal lives. What do they owe, and want... View Details

03 Mar 2003
Research & Ideas

Top Ten Legal Mistakes Made by Entrepreneurs

starting the venture subsequently drops out. When the venture gets financing or is ready to go public, this partner returns, perhaps with an inflated view of what his or her contribution was, demanding equity. This problem can be... View Details

Keywords: by Staff

13 Nov 2013
Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

Avery details these methods in her working paper Saving Face by Making Meaning: Consumers' Self-Serving Response to Brand Extensions. Method #1—The "Not Us" Strategy: Derogating the legitimacy of the brand extension's users. In... View Details

Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto

28 Jul 2008
Research & Ideas

Making the Decision to Franchise (or not)

"It's possible to think about this in a global context," says Datar. "If my organization is operating in the United States and in China, that demands a very creative response in organizational structure." View Details

Keywords: by Julia Hanna; Retail

Web

Technology & Operations Management Awards & Honors - Faculty & Research

Centre Award in the Ethics and Social Responsibility category for “Global Sourcing at Nike” (HBS Case 619-008) with Nien-hê Hsieh and Olivia Hull. Michael W. Toffel : Recipient of the 2023 Highly Commended Financial Times View Details

08 Mar 2022
Research & Ideas

Representation Matters: Building Case Studies That Empower Women Leaders

Ten years before Harvard Business School published its first case study, activists across Europe celebrated the first International Women’s Day. They demanded, among other things, the right for women to hold public office and an end to employment discrimination. In... View Details

Keywords: by Colleen Ammerman and Boris Groysberg

07 Aug 2012
First Look

First Look: August 7

delay implementation of the Rule in response to the Business Roundtable challenge. We also examine intra-day returns and find that the value loss occurred just after the SEC's announcement on October 4. We find similar results on July 22,... View Details

Keywords: Sean Silverthorne

01 Nov 2022
Research & Ideas

A Penny for Your Thoughts? For Big-Picture Ideas, the Right Pay Structure Matters

more employee-initiated innovation, but it has proven very challenging to obtain,” Gallani says. “There is a disconnect between demand [for innovation] and supply.” When the job description really matters The study came about in part... View Details

Keywords: by Scott Van Voorhis

05 May 2008
Research & Ideas

Connecting with Consumers Using Deep Metaphors

invoked imagery of Noah's Ark, one of the most famous containers of all time that withstood a major catastrophe. Q: How do you see the future of marketing? Is marketing becoming more or less responsive to consumer needs and desires? A:... View Details

Keywords: by Martha Lagace; Consumer Products

01 May 2017
Research & Ideas

Bad At Your Job? Maybe It's the Job’s Fault

Source: Geber86 When a worker struggles to meet the demands of a particular position, the problem may not be with the employee—maybe it’s the job’s design that is wrong. A poorly designed job can work against even the most dedicated... View Details

Keywords: by Dina Gerdeman

Web

Digital Innovation - Alumni

live our lives, HBS is elevating and expanding faculty research on the breadth and depth of this digital transformation. HBS Live Online classrooms In response to growing demand for online learning, HBS... View Details

11 Mar 2001
Research & Ideas

Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries

massive growth in world FDI in mining. As petroleum consumption grew with new uses, the search for oil became worldwide. Oil was the only fuel that could drive the new motor car, while the demand for rubber tyres for cars created an... View Details

Keywords: by Geoffrey Jones

01 Oct 1999
News

Banking on Success

The Dow's high for the year was 891.66, there were long lines at the gas pumps, and Goldman Sachs, Morgan Stanley, and Lehman Brothers were essentially one-office firms. "Most of us who went into banking thought it was going to be a View Details

Keywords: Deborah E. Blagg

16 Apr 2020
Research & Ideas

Has COVID-19 Broken the Global Value Chain?

country involves zero risk. There is, however, a growing list of events that are overlooked by risk managers, ranging from natural disasters, to geopolitical, technological, contractual, or demand factors. A first warning emerging from... View Details

Keywords: by Sean Silverthorne

Publications