Publications

Publications

Filter Results: (520) Arrow Down
Filter Results: (520) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 20 of 520 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • 18 Sep 2018
  • First Look

New Research and Ideas, September 18, 2018

in designing and assessing policy. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54968 Large-Scale Demand Estimation with Search Data By: Amano, Tomomichi, Andrew Rhodes, and Stephan Seiler Abstract—Many online... View Details
Keywords: Dina Gerdeman
  • 28 Nov 2007
  • Research & Ideas

B2B Branding: Does it Work?

company's stakeholders. Efforts are focused on a single, global corporate brand rather than individual product brands. The payback on marketing expenditures is measured rigorously to the satisfaction of the hard-nosed engineers and... View Details
Keywords: by John Quelch; Consumer Products
  • 21 Nov 2017
  • First Look

First Look at New Research and Ideas, November 21, 2017

chain that generalizes Antràs and Chor (2013). To assess the evidence, we construct firm-level measures of the upstreamness of integrated and non-integrated inputs by combining information on the production activities of firms operating... View Details
Keywords: Sean Silverthorne
  • 13 Jan 2015
  • First Look

First Look: January 13

invention and innovation. We then describe how these factors are frequently measured in the data and some resulting empirical regularities. Innovative activity tends to be more concentrated than industrial activity, and we discuss... View Details
Keywords: Sean Silverthorne
  • 12 Feb 2008
  • First Look

First Look: February 12, 2007

Abstract Financial statements are the basis for a wide range of business analysis. Managers, securities analysts, bankers, and consultants all use them to make business decisions. There is strong demand among business students for course... View Details
Keywords: Martha Lagace
  • 26 Jan 2004
  • Research & Ideas

How Women Can Get More Venture Capital

it's not for what can they buy. For women, money is not usually how they measure their success. It's not that they don't want it; but they want it for the things that they can get with it. Of course, there are women—and men—who just love... View Details
Keywords: by Mallory Stark & Martha Lagace
  • 18 Sep 2000
  • Research & Ideas

Getting It Done: Improving Nonprofit Performance

making sure that these donations actually make a difference in alleviating some of the major ills and inequities of society. What, many ask, are the measures of effectiveness in these operations? Where is the accountability? Would there... View Details
Keywords: by James E. Aisner
  • 29 Jun 2010
  • First Look

First Look: June 29

differences in ownership structure across countries, measured by the difference in sectoral vertical integration indexes, are smaller in sectors with similar levels of protection. Finally, ownership structures are more alike among members... View Details
Keywords: Martha Lagace
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

indicate that patient demand is relatively unimportant in explaining variations. Physician organizational factors matter, but the most important factor is physician beliefs about treatment. In Medicare, we estimate that 35% of spending... View Details
Keywords: Sean Silverthorne
  • January 2015 (Revised July 2019)
  • Case

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman
Email mking@hbs.edu for a courtesy copy.

The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
Related
  • 16 Apr 2019
  • First Look

New Research and Ideas, April 16, 2019

increasingly used as a key input by firms, understanding its impact on productivity becomes critical. This study measures the firm-level productivity impact of nonpecuniary (free) OSS and finds a positive and significant value-added... View Details
Keywords: Dina Gerdeman
  • 23 Feb 2009
  • Research & Ideas

Creative Entrepreneurship in a Downturn

there lessons from the past that could be used for guidance? A: Clearly there will be areas such as infrastructure, health care, education, clean technologies, etc., that will get a boost because of investments and demand from the public... View Details
Keywords: by Martha Lagace
  • 04 Mar 2002
  • Research & Ideas

Don’t Lose Money With Customers

one part of the big picture when it comes to monitoring customer health." Linking such feedback to relationship performance completes the customer management process loop. This requires tracking profitability at the customer level—a potentially difficult task,... View Details
Keywords: by Peter K. Jacobs
  • 31 Mar 2002
  • Research & Ideas

You’re Wasting Your Employees! What You Can Do About It

companies today, capital is not the resource that constrains growth. Global capital markets have opened up the supply side, while widespread excess industry capacity has reduced the demand side. The recent reversals in some sectors... View Details
Keywords: by Christopher A. Bartlett & Sumantra Ghoshal
  • 14 Jun 2011
  • First Look

First Look: June 14

conflict between the old and the new. Successful CEOs first develop a broad, forward-looking strategic aspiration that sets ambitious targets both for innovation and core business growth. They then hold the tension between innovation unit View Details
Keywords: Sean Silverthorne
  • 23 Feb 2011
  • First Look

First Look: Feb. 23

measures of national political instability—Alesina and Perotti's (1996) well-known index of instability, a subsequent index derived from Banks' (2005) work, and two indices of managerial perceptions of nation-by-nation political... View Details
Keywords: Sean Silverthorne
  • 04 Aug 2003
  • What Do You Think?

Are We Facing an Attitude Shortage?

problem, according to several readers, is identifying attitude in the first place. Bradburne Millett asks, "What sort of measurements are you contemplating to reveal desired attitudes on the scale needed to recognize their presence... View Details
Keywords: by James Heskett
  • 25 Oct 2016
  • First Look

October 25, 2016

companies committed to making positive contributions to health and wellness. Focusing on four interconnected areas of corporate impact, it not only discusses the business imperative of promoting a healthier society and improved living conditions worldwide, but also... View Details
Keywords: Sean Silverthorne
  • 25 May 2010
  • First Look

First Look: May 25

old technology, and "retreat" strategies, which attempt to accommodate the rise of the new technology by repositioning the old technology in the demand environment. Underlying our arguments is the observation that the emergence... View Details
Keywords: Martha Lagace
  • 08 Jan 2001
  • Research & Ideas

Can Japan Compete? [Part Two]

companies are already starting to find ways to combine incentives for performance with measures to create more loyalty and employee affiliation with the company. Japanese companies created a very extreme version of such affiliation. The... View Details
Keywords: by Martha Lagace & Hilah Geer

Are you looking for?

→Search All HBS Web