David E. Bell - Publications - Faculty & Research - Harvard Business School

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February 2001
Article

Sequential Testing in Product Development

By: S. Thomke and David E. Bell

Keywords: Research and Development; Product

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December 2020 (Revised May 2021)
Case

Riverstone

By: David E. Bell and Natalie Kindred

In 2020, Luke Minion and the leadership team at Riverstone, a hog producer founded in 2013 in Shandong, China, were evaluating Riverstone’s strategy as it rebounded from outbreaks of African Swine Fever (ASF) in two of its three farm complexes. Riverstone was a joint... View Details

Keywords: Strategy; Globalization; Cross-Cultural and Cross-Border Issues; Animal-Based Agribusiness; Consumer Behavior; Demand and Consumers; Disruption; Risk and Uncertainty; Risk Management; Agriculture and Agribusiness Industry; Food and Beverage Industry; Consulting Industry; United States; China

November 2019 (Revised February 2020)
Case

Hormel Foods

By: David E. Bell and Natalie Kindred

In 2019, CEO Jim Snee is weighing how to shape the image of Hormel Foods, one of the largest U.S. meat and food companies, at a time when the industry faces unprecedented scrutiny. Based in the small town of Austin, Minnesota, the nearly 130-year-old firm is best known... View Details

Keywords: Brand Portfolio Strategy; Brands and Branding; Product; Strategy; Marketing Strategy; Risk Management; Agriculture and Agribusiness Industry; Food and Beverage Industry; Consumer Products Industry; United States; China

March 2019
Teaching Note

Zespri Grows

By: David E. Bell and John Masko

Teaching Note for HBS No. 519-047. View Details

December 2018 (Revised May 2019)
Case

Darling Ingredients International

By: David E. Bell and Natalie Kindred

Led by CEO Randall Stuewe, Texas-based Darling Ingredients International was a rendering firm with $3.7 billion in 2017 revenues. Since 2003, Darling had transformed from U.S. focused into a global player in the processing of biological waste from meat and foodservice... View Details

May 2016 (Revised December 2016)
Case

Camposol

By: David E. Bell and Natalie Kindred

With $289 million in 2015 revenues, Camposol is a Peruvian grower, exporter, and marketer of fruits and vegetables, with a focus on the high-growth, high-margin blueberry category. Camposol aspires to become Peru’s first multinational branded produce company. It... View Details

December 2014
Background Note

Note on Agriculture in Argentina

By: David E. Bell and Mary Shelman

This note describes the history of Argentinian agriculture and how it has been affected by government policies and new technologies. View Details

Keywords: Argentina; Farming; Agriculture; Business And Government; Government Agricultural Policy; Agribusiness; Plant-Based Agribusiness; Agriculture and Agribusiness Industry; Argentina

January 2015
Case

Cresud and Argentina

By: David E. Bell and Mary Shelman

Argentina-based Cresud managed 1 million hectares (2.5 million acres) of land in South America. For 20 years, the publicly traded company's strategy had been to acquire underutilized properties and turn them into productive farmland for cattle and crops. In 2014,... View Details

Keywords: Argentina; Farmland Ownership; Farming; Government Agricultural Policy; Agribusiness; Agriculture and Agribusiness Industry; Argentina; South America

February 2013
Teaching Note

Fonterra (TN)

By: David E. Bell and Mary Shelman

Teaching Note for Fonterra View Details

Keywords: Dairy; Cooperatives; Commodity Prices; Agribusiness; Organizational Structure; Agriculture and Agribusiness Industry; New Zealand

December 2011 (Revised October 2015)
Case

Fonterra

By: David E. Bell and Mary Shelman

In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in emerging markets in Asia. View Details

Keywords: Organizational Change and Adaptation; Product Positioning; Emerging Markets; Agriculture and Agribusiness Industry; Asia

December 2011 (Revised April 2013)
Case

Brasil Foods

By: David E. Bell and Natalie Kindred

In mid-2011, the management of Brasil Foods, a leading Brazilian branded foods producer and protein exporter, is evaluating strategies for international and domestic growth. The team has just received approval from Brazil's antitrust authorities to complete the merger... View Details

Keywords: Global Strategy; Growth and Development Strategy; Competitive Advantage; Agriculture and Agribusiness Industry; Brazil

April 2010 (Revised May 2010)
Teaching Note

Codevasf (TN)

By: David E. Bell and Natalie Kindred

Teaching Note for 510042. View Details

Keywords: Agriculture and Agribusiness Industry; Brazil

November 2009 (Revised March 2013)
Case

PureCircle

By: David E. Bell and Aldo Sesia

In December 2008, the U.S. Food and Drug Administration (FDA) determined that high-purity Rebaudioside A (Reb A), a natural and calorie-free product that a young company named PureCircle manufactured from the Stevia plant, could be used in beverages, foods, and as a... View Details

Keywords: Customer Relationship Management; Investment; Globalization; Leadership; Risk Management; Product Launch; Production; Performance Productivity; Business and Shareholder Relations; Food and Beverage Industry; United States

June 2008 (Revised July 2009)
Case

COFCO Xinjiang Tunhe Co., Ltd.

By: David E. Bell and Aldo Sesia

In 2005, COFCO Ltd., one of China's largest and most successful companies, acquired Xinjiang Tunhe, a tomato processing firm, which had been, in recent years, poorly managed. COFCO changed Tunhe's management team and set out to create a culture of professionalism and... View Details

Keywords: Agribusiness; Customer Relationship Management; Rural Scope; Supply Chain Management; Performance Consistency; Safety; Agriculture and Agribusiness Industry; China

April 1999 (Revised August 2000)
Case

Compaq Computer: Focus Groups

By: David E. Bell and Ann Leamon

Gives the final report, both results and methodology, of the focus group on Compaq Computer's new consumer notebook. Describes the groups, selection method, and methodology in detail. Should Compaq base its product design on the opinions of 64 people? Must be used with... View Details

Keywords: Selection and Staffing; Management Analysis, Tools, and Techniques; Product Design; Outcome or Result; Corporate Strategy; Computer Industry

May 1999 (Revised August 1999)
Case

Victory Supermarkets: Expansion Strategy?

By: David E. Bell and Ann Leamon

Jay DiGeronimo, president of a 16-store supermarket chain, is trying to decide the timing and method for expanding his chain. The family-owned company could continue in a maintenance mode, with each family member running one store. It could expand slowly using a new... View Details

Keywords: Budgets and Budgeting; Cost vs Benefits; Trade; Investment; Market Entry and Exit; Supply Chain Management; Private Ownership; Competition; Expansion; Retail Industry

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October 1998 (Revised April 2001)
Case

United Way of Massachusetts Bay

By: David E. Bell and Ann Leamon

The United Way of Massachusetts Bay held the monopoly on workplace giving for 50 years. In the 1990s it has experienced a dramatic change in the workplace itself and in donor attitudes toward giving and toward the United Way organization. This case investigates the... View Details

Keywords: Change; Marketing Channels; Marketing Strategy; Monopoly; Relationships; Attitudes; Internet; Massachusetts

December 2020
Case

Syngenta Group

By: David E. Bell and Natalie Kindred

December 2015 (Revised February 2017)
Case

Unigrains

By: David E. Bell and Natalie Kindred

Unigrains is a French agribusiness-focused private equity firm that has provided specialized financing to France's agribusiness sector for decades and, as a result, cultivated a strong reputation and relationships in that space. Now that the broader investment... View Details

Keywords: Change Management; Private Equity; Competitive Advantage; Agribusiness; Agriculture and Agribusiness Industry; France

January 2013
Teaching Note

Domino's Pizza (TN)

By: David E. Bell and Mary Shelman

Teaching Note for Domino's Pizza View Details

Keywords: Risk Management; Commodity Prices; Price Volatility; Agribusiness; QSR; Franchise; Food; Supply Chain Management; Agriculture and Agribusiness Industry; Food and Beverage Industry; United States

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