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Show Results For
- All HBS Web
(6,263)
- People (3)
- News (1,340)
- Research (4,165)
- Events (16)
- Multimedia (81)
- Faculty Publications (2,896)
- 07 Jan 2025
- News
Why Emotions Matter in Retail Customer Journeys
- 23 Jan 2020
- News
Digital Transformation’s Emerging Effect on Customer Expectations
- 2020
- Report
Benchmarking National Customer Orientation in New Markets
By: Rohit Deshpandé, Imran S. Currim and Ofer Mintz
Deshpandé, Rohit, Imran S. Currim, and Ofer Mintz. "Benchmarking National Customer Orientation in New Markets." Report, Marketing Science Institute, October 2020.
- April 2015 (Revised June 2015)
- Case
Haier: Zero Distance to the Customer (A)
By: Dennis Campbell, Marshall Meyer, Shelley Xin Li and Kristin Stack
Campbell, Dennis, Marshall Meyer, Shelley Xin Li, and Kristin Stack. "Haier: Zero Distance to the Customer (A)." Harvard Business School Case 115-006, April 2015. (Revised June 2015.)
- January 2004 (Revised August 2007)
- Teaching Note
Internet Customer Acquisition Strategy at Bankinter (TN)
By: Francisco de Asis Martinez-Jerez and V.G. Narayanan
Teaching Note to (9-103-021). View Details
- September 1996 (Revised March 1999)
- Background Note
Sustaining Superior Profits: Customer and Supplier Relationships
Explains relationships between asset specificity, holdup, and vertical integration. In particular, it emphasizes solutions to the holdup problem through vertical integration and contracting. View Details
McGahan, Anita M. "Sustaining Superior Profits: Customer and Supplier Relationships." Harvard Business School Background Note 797-045, September 1996. (Revised March 1999.)
- 1995
- Working Paper
Managing Marketing by the Customer Equity Criterion
By: Robert C. Blattberg and John Deighton
- 21 May 2014
- News
Target Will Recover as It Keeps Customers
- 01 Mar 2022
- News
Customer Experience in the Age of AI
- 19 Mar 2012
- News
NFL Players to Tackle Custom Program at Harvard Business School
- 01 Apr 2024
- In Practice
Navigating the Mood of Customers Weary of Price Hikes
Inflation remains front and center for consumers and businesses, which continue to reel from the double-digit rise in prices during the COVID-19 pandemic and the interest rate hikes designed to cool them. While price increases for goods have slowed, the climate remains... View Details
- 24 Oct 2023
- Research & Ideas
When Tech Platforms Identify Black-Owned Businesses, White Customers Buy
Generations of Black business owners have had to fight discrimination to prosper in America, but a new study suggests that these entrepreneurs are now gaining more support in parts of the country when they make their presence known. The study, coauthored by Harvard... View Details
- 2012
- Report
Starting Prices and Consumer Sensitivity to Customization
By: Marco Bertini and Luc Wathieu
- June 1992 (Revised July 1992)
- Case
TVINN: Electronic Integration in Norwegian Customs Handling
Konsynski, Benn R. "TVINN: Electronic Integration in Norwegian Customs Handling." Harvard Business School Case 192-108, June 1992. (Revised July 1992.)
- 23 Oct 2017
- HBS Seminar
Sean Kennedy, Revenue Irish Tax and Customs
- 14 May 2021
- News
4 Strategies to Simplify the Customer Journey
- Article
Profiting When Customers Choose Value over Price
By: Andreas Hinterhuber and Marco Bertini
Hinterhuber, Andreas, and Marco Bertini. "Profiting When Customers Choose Value over Price." Business Strategy Review 22, no. 1 (Spring 2011): 46–49.
- April 2015 (Revised June 2015)
- Supplement
Haier: Zero Distance to the Customer (B)
By: Dennis Campbell, Marshall Meyer and Shelley Xin Li
Campbell, Dennis, Marshall Meyer, and Shelley Xin Li. "Haier: Zero Distance to the Customer (B)." Harvard Business School Supplement 115-056, April 2015. (Revised June 2015.)
- 26 Jan 2023
- News