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Publications

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  • All HBS Web  (828)
    • People  (2)
    • News  (156)
    • Research  (585)
    • Events  (1)
  • Faculty Publications  (134)

Show Results For

  • All HBS Web  (828)
    • People  (2)
    • News  (156)
    • Research  (585)
    • Events  (1)
  • Faculty Publications  (134)
← Page 20 of 828 Results →
  • 30 Dec 2013
  • Research & Ideas

Most Popular Articles of 2013

Christensen. It's time for companies to look at products the way customers do: as a way to get a job done. Is Your iPhone Turning You Into a Wimp? The body posture inherent in operating everyday gadgets affects not only your back, but... View Details
Keywords: by Staff
  • 13 Feb 2013
  • Research & Ideas

5 Weight Loss Tips From Behavioral Economists

week in advance of delivery. Looking to determine how personal decisions made for tomorrow differ from decisions made for several days from now, researchers from Harvard Business School and the Analyst Institute evaluated a year's worth of View Details
Keywords: by Carmen Nobel
  • 02 Oct 2013
  • What Do You Think?

Is Leadership an Increasingly Difficult Balancing Act?

advantage in a world of impatient investors, restive employees, and demanding customers? Do they require leaders who have fewer answers, more questions, and a bias for testing and quick action? Are investors, employees, and View Details
Keywords: by James Heskett
  • 28 Mar 2017
  • First Look

First Look at New Research, March 28

under its belt, Classtivity is finally generating revenue and enthusiasm among customers. But cofounder and CEO Payal Kadakia has some doubts. There are signs that customers love the offering, but studios are less enthusiastic. Efforts to... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2015
  • News

Case Study: Bionic Banking

sales will be your customers’ values, emotions, and cultural issues. I recommend you bring in 30-50 potential customers and test the sales proposition with them. Run those View Details
  • Profile

Joseph Blair

It’s difficult to imagine Joe Blair standing still. A triathlete, currently training for a “half-Ironman” in the summer of 2013, Joe runs self-timed marathons. In his former life as an engineer, he took a great deal of pleasure tooling around the View Details
  • 13 Aug 2018
  • Blog Post

Following My Dream: Launching a Venture

product (MVP) one could imagine, and I’m very grateful for the advice. Our extensive MVP testing at corporate offices allowed us to validate key assumptions of our business model and value proposition, e.g. more than 70% of our users... View Details
Keywords: Entrepreneurship
  • 16 Feb 2016
  • First Look

February 16, 2016

tools can be applied. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50595 in press Proceedings of the National Academy of Sciences of the United States of America Cognitive Fatigue Influences Students' Performance on Standardized View Details
Keywords: Sean Silverthorne
  • 27 Nov 2017
  • Blog Post

Joining a Start-up: 10 Lessons Along the Way

new feature, "If it doesn't work, we can always blame Apeksha". It can be a stressful environment to walk into full-time. However, the MBA summer internship provides a unique opportunity to reduce the risk on both sides, allowing to View Details
Keywords: Entrepreneurship; Consumer Products / Retail
  • Web

Online Entrepreneurial Marketing Course | HBS Online

to Entrepreneurial Marketing The Startup Business Model The Go-to-Market Plan Featured Exercises Formulate and test a customer value proposition Calculate the ratio of a business’s View Details
  • 01 Sep 2007
  • News

Riding It Out

development, much like the move into dog food and supplements. Non-nutritional products are growing at a very high rate and now account for roughly half of SmartPak’s revenues. A retail location in Natick, Massachusetts, doubles as a kind of View Details
Keywords: Julia Hanna; dog food; pets; Food Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade
  • 01 Dec 2011
  • News

Research With Impact: Changing Global Health Practices

public policy, and social challenges. In health care, for example, the dominant policy model assumes that access and affordability are the keys to improving care for the poor. In Ashraf’s view, “We can’t solve the challenges of global health without deeply... View Details
Keywords: birth control; Administration of Housing Programs, Urban Planning, and Community Development; Government
  • 21 Feb 2014
  • News

The First Five Years: Evelyne White (MBA 2010)

core theme behind Bookalokal events." Where's the company today? "We've done really well in our first test city of Brussels. It turns out travelers are not the only ones interested in our site. Local people love it—particularly people... View Details
Keywords: Glocal; Food Services and Drinking Places; Hospitality
  • 10 Apr 2013
  • Research & Ideas

Learning Curve: Making the Most of Outsourcing

that the teleradiology industry views its product as a commodity—that is, two qualified radiologists are expected to read the same image in the same way. That situation provided the research team an opportunity to test three questions... View Details
Keywords: by Paul Guttry; Health

    Joseph M. Segel

    A prolific entrepreneur, Segel has founded many successful companies including The Franklin Mint and National Software testing Laboratories. His biggest success was the formation of QVC, which stands for quality, value and convenience.... View Details
    Keywords: Entertainment & Broadcast Media
    • 30 Jun 2015
    • First Look

    First Look: June 30, 2015

    in support of eight things that great service leaders know and do. Great service leaders know that (1) leading a breakthrough service is different, and they take steps to ensure repeated memorable service encounters; (2) customers buy... View Details
    Keywords: Carmen Nobel
    • 01 Dec 2015
    • News

    Multimedia Simulation Provides Real-World Reality Check

    four of these teams are then aggregated into an industry. Team members study data and collaborate on beer design, pricing, and packaging, as well as on decisions concerning manufacturing and marketing. After each round, reports are generated that include balance... View Details
    • 01 Dec 2016
    • News

    Carving a Niche

    Above: Faction athlete Candide Thovex racks up millions of YouTube views while inspiring others to face their fears and try new things. (photo by Christoffer Sjöström) Faction athletes test gear in extreme locations for day-to-day use.... View Details
    Keywords: Julia Hanna
    • 29 Sep 2020
    • Blog Post

    New Life for Old Tech: Startup Provides Network Security Solutions for Obsolete Devices

    legacy devices, so customers can understand how a device is functioning, how it has functioned in the past, and how it should be functioning within a network. The startup also provides tools that boost device performance within a network.... View Details
    • 01 Jun 1999
    • News

    A Random Sampling of HBS Graduates in the News

    who spend a lot of time in their cars. Recently, Chen and Searle began market tests for *CD ("Star CD"), their new cellular-phone service that identifies songs and artists for listeners who call wanting to know more about the music... View Details
    Keywords: Nancy O. Perry
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