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- All HBS Web (827)
- Faculty Publications (134)
- 13 Aug 2018
- Blog Post
Following My Dream: Launching a Venture
product (MVP) one could imagine, and I’m very grateful for the advice. Our extensive MVP testing at corporate offices allowed us to validate key assumptions of our business model and value proposition, e.g. more than 70% of our users... View Details
Keywords: Entrepreneurship
- 21 Feb 2014
- News
The First Five Years: Evelyne White (MBA 2010)
core theme behind Bookalokal events." Where's the company today? "We've done really well in our first test city of Brussels. It turns out travelers are not the only ones interested in our site. Local people love it—particularly people... View Details
- Web
Research in Black and White | Baker Library
Research in Black and White Photo: Meroe Morse, test photograph, August 1959. Polaroid Corporation Records Related to Meroe Morse, b. VII.83, f. 15. In 1948, only a few years after starting at Polaroid, Meroë Morse became the laboratory... View Details
- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Last month, Boeing stock went wobbly on news that View Details
- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
Christensen. It's time for companies to look at products the way customers do: as a way to get a job done. Is Your iPhone Turning You Into a Wimp? The body posture inherent in operating everyday gadgets affects not only your back, but... View Details
Keywords: by Staff
- Student-Faculty-Profile
Michelle Shell & Ryan Buell
we’re beginning in the laboratory to deeply understand how anxiety in service contexts influences customer decision-making, and which operational designs work best to reduce anxiety. Then, we’ll take our insights to the field,... View Details
- 01 Sep 2007
- News
Riding It Out
development, much like the move into dog food and supplements. Non-nutritional products are growing at a very high rate and now account for roughly half of SmartPak’s revenues. A retail location in Natick, Massachusetts, doubles as a kind of View Details
- 02 Oct 2013
- What Do You Think?
Is Leadership an Increasingly Difficult Balancing Act?
advantage in a world of impatient investors, restive employees, and demanding customers? Do they require leaders who have fewer answers, more questions, and a bias for testing and quick action? Are investors, employees, and View Details
Keywords: by James Heskett
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
businesses—like eBay or Gap—should be running experiments to test their own ads. If you’re a small business with a good reputation, getting that information out to people is an important thing to do. “Having an online presence isn’t... View Details
Joseph M. Segel
A prolific entrepreneur, Segel has founded many successful companies including The Franklin Mint and National Software testing Laboratories. His biggest success was the formation of QVC, which stands for quality, value and convenience.... View Details
Keywords: Entertainment & Broadcast Media
- 01 Dec 2011
- News
Research With Impact: Changing Global Health Practices
public policy, and social challenges. In health care, for example, the dominant policy model assumes that access and affordability are the keys to improving care for the poor. In Ashraf’s view, “We can’t solve the challenges of global health without deeply... View Details
- 01 Dec 2015
- News
Launch Codes
“Too often, they’ll design something for what they think their customers’ needs are, and they haven’t developed plans to test these assumptions.” #2 Aiming for perfection: “You want to go to market with a minimally viable product and get... View Details
Keywords: Dan Morrell
- 01 Jun 1999
- News
A Random Sampling of HBS Graduates in the News
who spend a lot of time in their cars. Recently, Chen and Searle began market tests for *CD ("Star CD"), their new cellular-phone service that identifies songs and artists for listeners who call wanting to know more about the music... View Details
Keywords: Nancy O. Perry
- 24 Sep 2018
- Blog Post
Working to Keep Pirates At-Bay: My Summer in Cyber Security
ten weeks in the company, I was able to design an online marketing strategy and create acquisition funnel metrics to test different campaigns and selling pitches to brokers. I was also able to work closely with the product team to review... View Details
Keywords: Entrepreneurship
- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
adding a number of different frictions to the website, including eliminating the link to the outlet catalog on the store’s landing page, removing the ability for customers to search by discount, and taking away markers that automatically... View Details
- Profile
Joseph Blair
It’s difficult to imagine Joe Blair standing still. A triathlete, currently training for a “half-Ironman” in the summer of 2013, Joe runs self-timed marathons. In his former life as an engineer, he took a great deal of pleasure tooling around the View Details
- 13 Feb 2013
- Research & Ideas
5 Weight Loss Tips From Behavioral Economists
week in advance of delivery. Looking to determine how personal decisions made for tomorrow differ from decisions made for several days from now, researchers from Harvard Business School and the Analyst Institute evaluated a year's worth of View Details
Keywords: by Carmen Nobel
- 16 Feb 2016
- First Look
February 16, 2016
tools can be applied. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50595 in press Proceedings of the National Academy of Sciences of the United States of America Cognitive Fatigue Influences Students' Performance on Standardized View Details
Keywords: Sean Silverthorne
- 28 Mar 2017
- First Look
First Look at New Research, March 28
under its belt, Classtivity is finally generating revenue and enthusiasm among customers. But cofounder and CEO Payal Kadakia has some doubts. There are signs that customers love the offering, but studios are less enthusiastic. Efforts to... View Details
Keywords: Sean Silverthorne
- 04 Jul 2016
- Research & Ideas
Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment
which made it to the “refinement” stage, including Regan’s. “The hypothesis that we are testing is that if a complex legal brief is viewed firstly as a bundle of tasks to be integrated to create a customer... View Details
Keywords: by Carmen Nobel