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- All HBS Web (824)
- Faculty Publications (130)
- Student-Faculty-Profile
Michelle Shell & Ryan Buell
we’re beginning in the laboratory to deeply understand how anxiety in service contexts influences customer decision-making, and which operational designs work best to reduce anxiety. Then, we’ll take our insights to the field,... View Details
- 28 Mar 2017
- First Look
First Look at New Research, March 28
under its belt, Classtivity is finally generating revenue and enthusiasm among customers. But cofounder and CEO Payal Kadakia has some doubts. There are signs that customers love the offering, but studios are less enthusiastic. Efforts to... View Details
Keywords: Sean Silverthorne
- 23 Jan 2019
- News
The Promise of Personalized Medicine
world, where we’ve ironed out the generalized process, we can say we need a blood sample, we need a muscle biopsy. And then from there we analyze, do the same thing, create their customized list of potential therapeutics that could work... View Details
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
businesses—like eBay or Gap—should be running experiments to test their own ads. If you’re a small business with a good reputation, getting that information out to people is an important thing to do. “Having an online presence isn’t... View Details
- 02 Mar 2016
- Blog Post
HBS FIELD - A Sneak Peek Into Retail
extensive customer interviews and prototyping. In addition, professors make themselves available to discuss industry trends. Students can also lean on the distinct skills of the other members of their six person team. Finally, students... View Details
Keywords: Consumer Products / Retail
- 24 Sep 2018
- Blog Post
Working to Keep Pirates At-Bay: My Summer in Cyber Security
ten weeks in the company, I was able to design an online marketing strategy and create acquisition funnel metrics to test different campaigns and selling pitches to brokers. I was also able to work closely with the product team to review... View Details
Keywords: Entrepreneurship
- Web
Research in Black and White | Baker Library
Research in Black and White Photo: Meroe Morse, test photograph, August 1959. Polaroid Corporation Records Related to Meroe Morse, b. VII.83, f. 15. In 1948, only a few years after starting at Polaroid, Meroë Morse became the laboratory... View Details
- 01 Dec 2015
- News
Case Study: Bionic Banking
sales will be your customers’ values, emotions, and cultural issues. I recommend you bring in 30-50 potential customers and test the sales proposition with them. Run those View Details
- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Last month, Boeing stock went wobbly on news that View Details
- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
Christensen. It's time for companies to look at products the way customers do: as a way to get a job done. Is Your iPhone Turning You Into a Wimp? The body posture inherent in operating everyday gadgets affects not only your back, but... View Details
Keywords: by Staff
- 02 Oct 2013
- What Do You Think?
Is Leadership an Increasingly Difficult Balancing Act?
advantage in a world of impatient investors, restive employees, and demanding customers? Do they require leaders who have fewer answers, more questions, and a bias for testing and quick action? Are investors, employees, and View Details
Keywords: by James Heskett
- 01 Dec 2011
- News
Research With Impact: Changing Global Health Practices
public policy, and social challenges. In health care, for example, the dominant policy model assumes that access and affordability are the keys to improving care for the poor. In Ashraf’s view, “We can’t solve the challenges of global health without deeply... View Details
- 11 Apr 2007
- Research & Ideas
Adding Time to Activity-Based Costing
McKinsey to found Acorn Systems where he developed software to incorporate time equations into ABC. The software modeled how, for example, the time to process a customer order would vary depending on whether it was a standard or a View Details
Keywords: by Sarah Jane Gilbert
- 22 Jan 2001
- Research & Ideas
Control Your Inventory in a World of Lean Retailing
with high variance. (See the exhibit "A Better Way to Manage Inventory.") The first test shows a scenario in which a manufacturer is most concerned about keeping its big retail customers happy by... View Details
- 10 Apr 2013
- Research & Ideas
Learning Curve: Making the Most of Outsourcing
that the teleradiology industry views its product as a commodity—that is, two qualified radiologists are expected to read the same image in the same way. That situation provided the research team an opportunity to test three questions... View Details
- 01 Mar 2012
- News
Making Finance Personal
there’s one thing I’ve learned in business, it’s the power of rapid-fire experimentation: enabling your team to test, rapidly change, iterate, and test again. Run experiments with customers and let them... View Details
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
tried installing video terminals in one of its restaurants to allow patrons to place their own orders. Younger customers loved them, but older people preferred to talk with human attendants. I recently View Details
- Profile
Joseph Blair
It’s difficult to imagine Joe Blair standing still. A triathlete, currently training for a “half-Ironman” in the summer of 2013, Joe runs self-timed marathons. In his former life as an engineer, he took a great deal of pleasure tooling around the View Details
- 29 Sep 2020
- Blog Post
New Life for Old Tech: Startup Provides Network Security Solutions for Obsolete Devices
legacy devices, so customers can understand how a device is functioning, how it has functioned in the past, and how it should be functioning within a network. The startup also provides tools that boost device performance within a network.... View Details
- 01 Dec 2018
- News
Ready, Set, Launch
Launching Technology Ventures explore an alternative path, one designed to sidestep many of the missteps: the lean startup methodology. The idea is to launch as quickly as possible with a minimum viable product (MVP). With only the barest minimum of features, MVP... View Details