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- All HBS Web (615)
- Faculty Publications (271)
- 23 Jan 2017
- News
The CEO Who is Perking Up Peet’s Coffee
change everything,” Fernandes said, but maintaining the standards set by Peet’s founder, which include careful coffee sourcing and hand-roasting, has been important to keeping the brand popular among its longtime Bay Area following and bringing in new View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
custom voice system, which means there’s a whole range of small- and mid-sized businesses that are underserved,” Sambvani says. With Slang.ai, he’s offering mid-market companies access to these more sophisticated tools that can... View Details
- 01 Jun 2009
- News
Crisis and Creativity
creates an opening for entrepreneurs who can meet the profitability challenge by reexamining the whole business model — a process that might involve customer acquisition or retention, or pricing innovations.... View Details
Keywords: Bhaskar Chakravorti
- 20 Aug 2024
- Book
Why Competing With Tech Giants Requires Finding Your Own Edge
can be beneficial. This approach allows companies to empower others while gaining valuable experience, understanding customer and partner needs, and accumulating the skills and resources needed for future hub status. For companies... View Details
- 28 Sep 2015
- Research & Ideas
Six Lessons from Mobile Money Ventures in Developing Countries
Telesom ZAAD initially made mobile money services free and managers focused on customer acquisition and training employees to effectively explain the service to prospective customers. In addition to gaining... View Details
- 01 Jun 2017
- News
Case Study: Something New
the largest player in this industry is still pretty small,” says Malkina. “The biggest thing to figure out is how we can grow at or below our optimal customer acquisition cost at a much greater scale. We... View Details
Keywords: April White
- August 2021
- Case
Livongo: Scaling a Purpose-Driven Organization in Healthcare
By: Ranjay Gulati, Aseem Shukla and Reva Nohria
When seasoned entrepreneur Glen Tullman founded the chronic health care startup Livongo in 2014, it was personal. His son lived with diabetes, and Tullman knew firsthand how taxing it could be to manage such an unrelenting disease. Livongo set out to empower people... View Details
Keywords: Healthcare Industry; Scaling; Telehealth; Health Care and Treatment; Small Business; Internet and the Web; Customer Focus and Relationships; Growth and Development Strategy; Opportunities; Mergers and Acquisitions; Health Industry
Gulati, Ranjay, Aseem Shukla, and Reva Nohria. "Livongo: Scaling a Purpose-Driven Organization in Healthcare." Harvard Business School Case 422-017, August 2021.
- 17 Jun 2008
- First Look
First Look: June 17, 2008
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208108 Radiohead: Music at Your Own Price (A) Harvard Business School Case 508-110 In October 2007, the British band Radiohead caused a stir when it announced it would allow View Details
Keywords: Martha Lagace
- 01 Sep 2018
- News
Action Plan: Rapids Growth
heck out of it,” recalls Holley, a former consultant and finance executive. “The question was whether it could be profitable. I was pleasantly surprised to find that both were true.” Last summer, Holley wrapped up his acquisition of... View Details
Keywords: Ryan Jones
- 10 Jun 2002
- Research & Ideas
Disruption: The Art of Framing
different work patterns and decision rules required in the new business. Print reps were used to selling in long cycles, to an established customer base, with a generic, nontargeted advertising product. Online advertising View Details
Keywords: by Clark Gilbert & Joseph L. Bower
- June 2009
- Teaching Note
COFCO Xinjiang Tunhe Co., Ltd. (TN)
By: David E. Bell, Sarah Morton and Mary Louise Shelman
Teaching Note for [508079]. View Details
Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Goals and Objectives; Quality; Price; Competitive Strategy; Contracts; Supply and Industry; Business or Company Management; Problems and Challenges; Safety; Cost Management; Food and Beverage Industry; Agriculture and Agribusiness Industry; China
- 07 Feb 2019
- News
A Course Correction at Chris-Craft
president and CEO—notes that plans include expanding the plant and the payroll as well as the customer base. “There are parts of the market we don’t participate in and we're going to be able to migrate into those. Right now, we compete... View Details
- 24 Sep 2018
- Blog Post
Working to Keep Pirates At-Bay: My Summer in Cyber Security
ten weeks in the company, I was able to design an online marketing strategy and create acquisition funnel metrics to test different campaigns and selling pitches to brokers. I was also able to work closely with the product team to review... View Details
Keywords: Entrepreneurship
- 01 Oct 2013
- News
Banking on Africa's Future
to the previously 'unbanked' at the bottom of the pyramid. Equity Bank has increased financial inclusion while generating good returns for our investors. In five years, Equity's customer base—its depositors— has increased from about 2... View Details
- Web
Online Entrepreneurial Marketing Course | HBS Online
customer lifetime value (LTV) to customer acquisition cost (CAC) 4-5 hrs Module 2 Understanding the Customer Determine who your business’s early... View Details
- 05 Sep 2006
- First Look
First Look: September 5, 2006
significantly more on upfront marketing than non-pioneers. Contrary to expectations, however, firms in markets that exhibited increasing returns did not spend more on their early customer acquisition efforts... View Details
Keywords: Sean Silverthorne
- 21 Jul 2015
- First Look
First Look: July 21, 2015
downstream (to customer industries) and that there is a tight relationship between the direct impact of a shock and the magnitudes of the downstream and the upstream indirect effects. We then investigate the short-run propagation of four... View Details
Keywords: Sean Silverthorne
- 02 Jul 2018
- Blog Post
Pursuing A Passion in Health Care
assessing the opportunity for a new medical diagnostic tool that targets a previously unaddressed customer segment. My job involves reaching out to our different country teams across the globe to evaluate the opportunity in their market,... View Details
Keywords: Health Care
- May 2008 (Revised September 2014)
- Teaching Note
TD Canada Trust (A), (B), and (C)
By: Dennis Campbell
- 18 Mar 2008
- First Look
First Look: March 18, 2008
http://www.hbs.edu/research/pdf/08-083.pdf Bridge Building in Venture Capital-Backed Acquisitions Authors:Paul A. Gompers and Yuhai Xuan Abstract We compare three potential mechanisms for alleviating the asymmetric information between the... View Details
Keywords: Martha Lagace