Creative Production - Publications - Faculty & Research

20 Apr 2021
Book

A Simple Question That Can Guide Companies to Epic Success

they eschew efforts—even bold, cutting-edge proposals—that are unlikely to generate value for customers, employees, or suppliers. “Companies that raise customer willingness to pay in a distinctive manner attract the very customers that find the firm’s View Details

Keywords: by Danielle Kost

01 Jul 2009
Working Paper Summaries

File-Sharing and Copyright

Keywords: by Felix Oberholzer-Gee & Koleman Strumpf; Technology; Entertainment & Recreation

March 2010 (Revised August 2010)
Case

Systems Infrastructure at Google (A)

By: Linda A. Hill and Emily Stecker

This case describes how a senior vice president of engineering at Google, Bill Coughran, leads a high-performing engineering organization. The case focuses specifically on Coughran's encouraging two teams of engineers to develop competing solutions for application... View Details

Keywords: Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Leadership Development; Product Design; Groups and Teams; Creativity; Motivation and Incentives; Competitive Strategy; Technology Industry; United States

Citation

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26 Sep 2011
HBS Case

HBS Cases: Lady Gaga

Elberse. "That was just three years ago, and now she is, by many measures, the biggest celebrity on the planet. Gaga is a marketing phenomenon." This fall, Elberse will teach a case on Lady Gaga's meteoric career in her popular second-year MBA course,... View Details

Keywords: by Carmen Nobel; Entertainment & Recreation; Music

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

experiences are enhanced for everyone involved. There are three barriers that can prevent us from productively engaging: 1) not being able to help, 2) not knowing how to help, and, 3) not believing our help is important. Organizations... View Details

Keywords: by Dina Gerdeman

07 May 2007
Research & Ideas

Rediscovering Schumpeter: The Power of Capitalism

most penetrating analyst of capitalism who ever lived. He saw things other people didn't see.” McCraw, a past winner of the Pulitzer Prize for History, has written a new biography, Prophet of Innovation: Joseph Schumpeter and Creative... View Details

Keywords: by Sean Silverthorne; Education

22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

multiplier, meaning that the top sellers are 6X more productive than their peers. Sales is like other creative occupations where the stardom phenomenon is well documented. In areas like software programming,... View Details

Keywords: by Kristen Senz

03 Apr 2012
First Look

First Look: April 3

doubled effort within the competitive regime and increased effort by roughly half in the cooperative regime, while accounting for incentives. Our experimental approach and results indicate the importance of accounting for worker preferences in View Details

Keywords: Carmen Nobel

16 May 2000
Research & Ideas

The Simple Economics of Open Source

projects. Their strategies for capturing some of this energy usually fall into one of two strategies, say Lerner and Tirole. In what they call the "reactive" strategy, commercial firms try to bundle paid services and products... View Details

Keywords: by Martha Lagace; Technology

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

As the COVID-19 virus pandemic began to sweep across the world, Doug McMillon and his team at Walmart watched in horror. Suddenly, they realized, tomorrow would be nothing like “business as usual” and everything in the company’s marketing plan, from retail execution to... View Details

Keywords: by Jill Avery and Richard Edelman

15 Dec 2003
Research & Ideas

The New Global Business Manager

environment to drive innovation." Out of that commitment came SK-II, a skin care product that sells for about $120 a bottle and has moved them into a whole new range. Now this prestige line is being rolled out globally. So the... View Details

Keywords: by Cynthia Churchwell

25 Aug 2003
Research & Ideas

Why IT Does Matter

management should understand about IT is its associated economics. Driven by Moore's Law, those evolving economics have enabled every industry's transaction costs to decrease continually, resulting in new economics for the firm and creating the feasibility of View Details

Keywords: by F. Warren McFarlan & Richard L. Nolan

Web

Disruptive Innovation Online Course | HBS Online

to buy your products and why, and predict when disruption will happen. The course equipped me with new ways to think about problems, products, businesses, and just everything in life. Daniella Patrick Innovation Lab View Details

06 Apr 2023
Blog Post

Bringing Music to the HBS Classroom: My Journey as a Nontraditional Student in the Summer Venture in Management Program

“Congratulations!” on my screen. As a proud product of Cuban immigrants and a first-generation American, I have had the blessing of pursuing my creative dreams freely while honoring the culture, sacrifices,... View Details

19 Jan 2022
Blog Post

From Retail to HBS: How I’m Building a Career Path at the Intersection of Arts, Culture, and Business

challenge to predict what would resonate with customers when dealing with such subjective, creative products – but that blend of art and science is also what made it so fun for me. Why did you decide to... View Details

04 Dec 2012
First Look

First Look: December 4

severity of the coordination problem faced by users. Read the paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=38648 The Costs of Ambient Cultural Disharmony: Indirect Intercultural Conflicts in Social Environment Undermine View Details

Keywords: Carmen Nobel

19 Sep 2017
First Look

First Look at New Research and Ideas, September 19

implications of these effects for inventory management. To do that, we analyze data from a leading U.S. retailer who introduced a “ship-to-store” (STS) functionality that allows customers to ship products to their local store free of... View Details

Keywords: Sean Silverthorne

27 Jun 2019
Research & Ideas

Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too

Sezer, and Michael I. Norton Garcia-Rada says companies could find creative ways to leverage the research results, for example by figuring out how they can foster relationship rituals in consumers. "Most companies that sell View Details