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Publications

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  • All HBS Web  (972)
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    • News  (254)
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Show Results For

  • All HBS Web  (972)
    • People  (7)
    • News  (254)
    • Research  (556)
    • Events  (2)
    • Multimedia  (3)
  • Faculty Publications  (272)
← Page 20 of 972 Results →
  • 01 Dec 2023
  • News

Drop Everything, Read This

The Bookshelf Rick Rubin is one of the greatest music producers of all time. His book, The Creative Act: A Way of Being, is about the creative process and is based on his experiences with era-defining... View Details
Keywords: Publishing Industries (except Internet); Publishing Industries (except Internet)
  • 26 Jun 2020
  • Research & Ideas

Why Japanese Businesses Are So Good at Surviving Crises

they couldn’t believe what they saw, as customers gave little gifts to the ladies and said they have never forgotten March 11 and were so grateful for what the Yakult Ladies did for them at that time,” Takeuchi says. “Employees at all levels should feel encouraged to... View Details
Keywords: by Dina Gerdeman
  • 16 Feb 2010
  • Research & Ideas

The Outside-In Approach to Customer Service

According to a new book by Harvard Business School's Ranjay Gulati, it is customer-centric firms—those with a so-called outside-in perspective—that are most resilient during turbulent markets. An outside-in perspective means that companies aim to View Details
Keywords: by Sarah Jane Gilbert; Consumer Products
  • 04 Apr 2023
  • Book

Two Centuries of Business Leaders Who Took a Stand on Social Issues

While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details
Keywords: by Lane Lambert; Consumer Products; Fashion; Retail; Green Technology
  • Web

Advisory Board - Entrepreneurship

before it went public. He then led Open Market's expansion into business-to-business applications. In 1999, he founded and ran PurchasingCenter.com, a "My Yahoo" portal for industrial purchasing agents who purchase $2-$10 million of... View Details
  • Web

Interviewing - Alumni

Careers Interviewing Careers Interviewing Preparation is key to a successful interview. The tips and questions below are designed to let you know what to expect from the process and to help you plan your approach. Remember, the path of your discussion will depend on... View Details
  • 20 Apr 2015
  • Research & Ideas

The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

that no one understood what it did was brilliant," says Yoffie. "That changed the entire structure of the semiconductor industry forever." “They were all in many ways highly imperfect leaders. We didn't want to idealize... View Details
Keywords: by Michael Blanding; Computer
  • 16 Sep 2019
  • Research & Ideas

Crowdsourcing Is Helping Hollywood Reduce the Risk of Movie-Making

industries like biotech, you can test things along the way to see if they are feasible, but for creative ideas like a film, you can’t experiment. You have huge uncertainty and you have to think about how to... View Details
Keywords: by Michael Blanding; Motion Pictures & Video
  • 2008
  • Working Paper

The Internalization of Advertising Services: An Inter-Industry Analysis

By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
The common perception appears to be that vertical integration of advertising services is more the exception than the rule in the U.S. advertising industry. This study investigates the extent of such outsourcing and examines inter-industry variation in the use of... View Details
Keywords: Advertising; Cost; Analytics and Data Science; Management Analysis, Tools, and Techniques; Service Operations; Creativity; Perception; Vertical Integration; Information Technology; Advertising Industry; United States
Citation
Read Now
Related
Horsky, Sharon, Steven C. Michael, and Alvin J. Silk. "The Internalization of Advertising Services: An Inter-Industry Analysis." Harvard Business School Working Paper, No. 09-007, July 2008.
  • 09 Mar 2003
  • Research & Ideas

Six Keys to Building New Markets by Unleashing Disruptive Innovation

different value proposition to a new market context that did not need all of the raw performance offered by the incumbent. They all created massive growth; to flip Joseph Schumpeter's famous phrase, creative destruction, on its head, this... View Details
Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony
  • 16 Jun 2020
  • Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

needs. The velocity or rate of adaption that firms need to adjust to a new directional reality will depend on customer demand. Industries with decreasing customer demand—offline entertainment, hospitality, real estate, View Details
Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service
  • Web

Globalization - Faculty & Research

Business and Government Relations ; Creativity ; Reputation ; Social and Collaborative Networks ; Civil Society or Community ; Social Issues ; Poverty ; Strategy ; Construction Industry ; Education View Details
  • 11 Dec 2023
  • Blog Post

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

and excitement about future opportunities. Kyle Leahy (MBA 2011) In young adulthood at Georgetown University, Leahy set out to uncover where her career path would lead, double majoring in English and Math. This academic combination allowed her to use her View Details
  • Web

Buy Now, Pay Later: Introduction

Collections to show how previous generations devised creative ways of lending and borrowing long before credit cards. The exhibit also shows how the credit industry evolved over time. Though credit is not... View Details
  • Web

Polaroid: At The Intersection of Science & Art: Edwin H. Land and the Polaroid Corporation

invention and creativity within the culture of a small, science-based research and manufacturing company. He argued that the industrial process should be "dedicated to the discernment of deep human needs." 2... View Details
  • 01 Dec 2019
  • News

Remix

(MBA 2004), Dixon tried going back: She helped the artist Estelle record her debut US album, Shine. But working in the industry was retraumatizing, so she stuffed her creative work into a state of dormancy.... View Details
Keywords: Jen McFarland Flint; photographed by Chris Sorensen; #MeToo; DefJam; Arts, Entertainment
  • 09 Jun 2022
  • HBS Case

From Truck Driver to Manager: US Foods’ Novel Approach to Staff Shortages

from HBS in 1992, and wrote the case study with HBS researchers Olivia Hull and Amy Klopfenstein. With a combination of savvy planning and creative thinking, US Foods managed to weather staff shortages while simultaneously growing its... View Details
Keywords: by Pamela Reynolds
  • 02 Feb 2016
  • First Look

February 2, 2016

Interorganizational Network Forms By: Tatarynowicz, Adam, Maxim Sytch, and Ranjay Gulati Abstract—This study investigates the origins of variation in the structures of interorganizational networks across industries. We combine empirical analyses of existing... View Details
Keywords: Sean Silverthorne
  • 10 May 2010
  • Research & Ideas

What Top Scholars Say About Leadership

the titles of papers. Even more importantly, we are seeing a growth industry of serious scholars writing books about leadership. Once a subject becomes legitimated, it becomes safer for other people to study it. And when leading scholars... View Details
Keywords: by Martha Lagace; Education
  • 30 Oct 2007
  • First Look

First Look: October 30, 2007

article concludes that it is critical to make institutions in our current 'consumer era' more attentive to individual patients who are put at risk. Collaborative Brokerage, Generative Creativity, and Creative Success Authors:Lee Fleming,... View Details
Keywords: Sean Silverthorne
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