Creating Connections - Publications - Faculty & Research

02 Jun 2014
Research & Ideas

Excerpt: ‘A Social Strategy’

benefit. In the first instance, observing that millions of people connect to friends and strangers on social platforms, some companies have chosen to enter the fray in a similar way, by trying to build relationships with people online as... View Details

20 Jun 2011
Lessons from the Classroom

Fame, Faith, and Social Activism: Business Lessons from Bono

McGuiness always looked to build an enterprise that would have a long life. “Bono doesn't get to meet with Bill Clinton and shake hands with the pope if he's not a rock-and-roll star." As important, they recognized the importance of View Details

Keywords: by Kim Girard; Entertainment & Recreation

07 Oct 2011
Research & Ideas

The Steve Jobs Legacy

how to create culture. His work at Apple transcended business to marketing iconic products that consumers imbued with human attributes. iPod, iPhone, and iPad are more than technology. They are objects of desire. Jobs's legacy is a brand... View Details

Keywords: Re: Multiple Faculty; Computer; Technology

19 Aug 2013
Research & Ideas

Studying How Income Inequality Shapes Behavior

inequality could affect this or that economic indicator, he reasoned, then it might be possible to refine the large-sample studies in productive ways-focusing only on punches aimed at the stomach, rather than all punches, in examining the View Details

Keywords: by Michael Blanding

24 Sep 2014
Op-Ed

Take a Trim Tab Approach to Climate Change

The "bully pulpit"—a term coined by Theodore Roosevelt back when the word "bully" meant terrific—originally referred to the US presidency and its tremendous potential for speaking out and influencing public opinion. Nowadays, the term describes any position with the... View Details

Keywords: by Amy C. Edmondson; Energy; Utilities

21 Nov 2005
Research & Ideas

The Geography of Corporate Giving

profitability. But in a review of all of the studies that have been published on the topic over the past thirty years, HBS professor Joshua Margolis and Jim Walsh concluded that the connection between social and financial performance is... View Details

Keywords: by Sean Silverthorne

31 May 2023
Research & Ideas

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

to create a “routineness score” by layering them on top of seven-day periods. For example, the model groups someone ordering a car at 3 p.m. and someone ordering a car at 4 p.m. as more likely to have similar routines than two people who... View Details

Keywords: by Rachel Layne; Transportation

23 Feb 2004
Research & Ideas

How Corporate Responsibility is Changing in Asia

what is considered truth in Western societies, where belief in an absolute god and an absolute truth is prevalent, and Asian societies, where truth is connected to the more open concept of enlightenment. "That difference can View Details

Keywords: by Julia Hanna

01 Nov 2016
First Look

First Look - November 1, 2016

with key players from the frontlines of digital change, The Content Trap aims to reorient strategy and offers lessons for businesses, entrepreneurs, and individuals trying to figure out what to do next. Companies that flourish in a digital world have focused on... View Details

Keywords: Sean Silverthorne

08 Jan 2018
Research & Ideas

The Startling Percentage of Financial Advisors with Misconduct Records

consumers are saved unnecessarily high fees. Opponents argue the rule would create an uneven playing field between products and raise fees. Related Reading: Are Stockbrokers Illegally Leaking Confidential Information to Favored Clients?... View Details

Keywords: by Michael Blanding; Financial Services

09 Oct 2001
Research & Ideas

Five Questions for Paul Lawrence and Nitin Nohria

seemed obvious. Q: Customers are ruled by these four drives, just like everyone else. So what product, or product strategy, is needed to attract the four-drive customer? A: Those who study brands have found that great brands are based on a strong emotional View Details

Keywords: by Sean Silverthorne

26 Feb 2001
Research & Ideas

Evolving for Success [Part One]

Kanter, an authority on organizational change who advises major corporations and governments on these very issues, lays out a blueprint to help readers get a handle on work, and life, in an increasingly connected world. Here, in the first... View Details

Keywords: by Staff

04 Dec 2018
First Look

New Research and Ideas, December 4, 2018

essential research tools—Markov decision process, game theory and information economics, queueing games, econometric methods, and data science—by illustrating their uses and applicability on examples from diverse healthcare settings, thus View Details

Keywords: Dina Gerdeman

16 Jun 2009
First Look

First Look: June 16

effects on citation rates. Our findings suggest that subfields can increase the impact they have on the broader intellectual discourse by situating their phenomena in rich contexts that illuminate the connections between their findings... View Details

Keywords: Martha Lagace

28 Oct 2019
Research & Ideas

Brick-and-Mortar Stores Are Making a Comeback

Stores were designed as a place for lingering and relaxing. For customers who were looking for an in-and-out buying experience, that was frustrating and frivolous. Just give me my coffee! But for others, there was value created in a... View Details

Keywords: by Jen McFarland Flint; Retail

21 May 2018
HBS Case

How Would You Price One of the World's Great Watches?

"gift" some of the value and not charge as much. For innovative products, the thinking gets even more complicated. “Usually when you price, you have reference prices because you have comparable products on the market,” Thomke says. “But when you’re View Details

Keywords: by Roberta Holland; Fashion

30 Apr 2012
Research & Ideas

India’s Ambitious National Identification Program

"What UIDAI is creating is a road, a road that connects every individual to the state," Nilekani said in the case. "How each one of us uses that road, how far we travel along it, is up to each... View Details

Keywords: by Dina Gerdeman

11 Jun 2020
In Practice

Are Digital Organizations Better at Overcoming COVID?

industry. That said, technology will be most powerfully utilized during the pandemic by those firms who apply it organization-wide to create more nimble, efficient organizations, more capable of managing the factors of production (e.g.,... View Details

Keywords: by Danielle Kost

26 Jun 2013
Op-Ed

A Roadmap for Afghanistan’s Economic Future

precipitates joblessness, which leads to more addiction and disorder—the quintessential vicious cycle. The Kabul of the pre-1970s Soviet onslaught was the Paris of Central Asia, successful in agriculture, tourism and hospitality. Post-war Kabul of the future could be... View Details

Keywords: by Tarun Khanna

06 Sep 2004
What Do You Think?

How Do We Prepare for a World Without Cheap Oil?

government incentives to bolster their arguments. This view was characterized by Mark Townsend Cox, who commented, "I can count almost twenty methods of creating electricity without burning something, every one of which is... View Details

Keywords: by James Heskett

Publications