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- All HBS Web (412)
- Faculty Publications (58)
Show Results For
- All HBS Web (412)
- Faculty Publications (58)
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
same time advertises directly to consumers to generate demand that pulls the product off retail shelves. In the same way, President Trump must push his agenda through Congress, but strong popular support backing the agenda will help... View Details
Keywords: by Christina Pazzanese
- 09 Nov 2010
- First Look
First Look: November 9, 2010
presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to... View Details
Keywords: Sean Silverthorne
- 30 Mar 2010
- First Look
First Look: March 30
Surveys of Consumer Finances Authors:Daniel Bergstresser and John Beshears Abstract We find evidence that households selecting adjustable-rate mortgages (ARMs) during the recent decade were... View Details
Keywords: Sean Silverthorne
- 05 May 2009
- First Look
First Look: May 5, 2009
inductively generate a consumer (patient)-centric marketing model. The focal organizations are unique in that they all identify patient needs first, then work backwards to develop economically viable solutions. These solutions are not... View Details
Keywords: Martha Lagace
- 23 Sep 2014
- First Look
First Look: September 23
Abstract—Do people from different countries and different backgrounds have similar preferences for how much more the rich should earn than the poor? Using survey data from 40 countries (N = 55,238), we compare respondents' estimates of... View Details
Keywords: Sean Silverthorne
- 01 Dec 1999
- News
A Class Act
Web site (www.alumni.hbs.edu/bulletin). While the 1995 readership survey showed that only 25 percent of alumni were interested in the online format, that number had grown to 52 percent in a recent (February 1999) readership study. As more... View Details
Keywords: Nancy O. Perry
- Web
Past Issues - Alumni
serve a whole new consumer class, and—oh yeah—the World Cup. Complete Table of Contents March 2014 Generation Next How Nisa Godrej is remaking her family's storied Indian business dynasty My HBS Eureka Moment Alumni share their moments of... View Details
- 22 Mar 2016
- First Look
March 22, 2016
Acceptance of Morally Arbitrary Luck and Widespread Support for Classical Benefit-Based Taxation By: Weinzierl, Matthew C. Abstract—Public moral reasoning is shown to differ in three specific ways from what is conventionally assumed in modern optimal tax theory. Large... View Details
Keywords: Sean Silverthorne
- 25 Aug 2022
- News
September 2022 Alumni and Faculty Books
grandfather. She begins to find purpose on the farm, but is consumed with hiding her impairment and unwilling to form a bond with anyone—until she encounters Daniel Richetelli, a troubled Jesuit priest who has returned to his... View Details
- 16 Apr 2013
- First Look
First Look: April 16
I. Norton Abstract—This research provides the first support for a possible psychological universal: human beings around the world derive emotional benefits from using their financial resources to help others (prosocial spending). In Study 1, View Details
Keywords: Sean Silverthorne
- 01 Jun 2019
- News
City on a Hill
On a chilly November afternoon in Harlan County, a struggling former mining hub on the edge of the Eastern Kentucky Coalfield, Geoff Marietta (MBA 2007) surveys the bustling village he has helped build. Marietta is executive director of... View Details
- 01 Jun 2016
- News
How Do We Win the Cyberwar?
users control of other computers remotely is priced as low as $20. And business is booming. A PricewaterhouseCoopers survey found that global security incidents rose 38 percent in 2015—the biggest jump in the survey’s 12-year history.... View Details
Keywords: Dan Morrell; illustrations by Victo Ngai
- Web
Faculty & Advisors | MBA
MBAs; Avoiding Startup Failure; and Managing Networked Business _,_ which surveyed strategies for platform-based businesses that leverage network effects. He twice co-led a Harvard Innovation Lab course, Cultural Entrepreneurship in New... View Details
- 17 Apr 2012
- First Look
First Look: April 17
intuition for the basic economic forces in this decentralized market through a series of examples that sequentially build on each other layering on the particular fees and collateral requirements commonly levied in short-selling transactions. We also provide a View Details
Keywords: Carmen Nobel
- 01 Oct 1996
- News
Leading In a New Era
arrival at LC in 1994 that the company had done relatively little consumer research, he immediately launched an intensive survey of customer needs. He also performed an asset inventory of the entire... View Details
Keywords: Nancy O. Perry
- 01 Mar 2004
- Lessons from the Classroom
Mission to Mars: It Really Is Rocket Science
capturing and disseminating knowledge than had previously been the norm. For example, although NASA implemented a "lessons-learned" IT system in 1995, a 2001 survey found that only a quarter of its managers contributed to the... View Details
Keywords: by Sean Silverthorne
- 16 Sep 2015
- News
Built for Speed
restaurant Sonic—FirstBuild spent $600 to do a Google survey to gauge interest and then put out a design challenge to the FirstBuild community, collecting 29 ideas. Eventually, they’ll take the winning model to a crowdfunding platform to... View Details
- 28 Aug 2012
- First Look
First Look: August 28
and the environment while still creating value for their shareholders. How to Become a Sustainable Company Authors: Robert G. Eccles, Kathleen Miller Perkins, and George Serafeim Publication: MIT Sloan Management Review 53, no. 4 (2012) Abstract Using field and View Details
Keywords: Sean Silverthorne
- 06 Feb 2025
- News
How to Judge Your Next Job
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Clay Christensen was a legendary professor and thinker and his “Jobs to Be Done” theory—this idea that customers buy products to solve problems—was one of his iconic intellectual contributions.... View Details
- Web
Print View - Course Catalog
companies like Videa Health, Metaphysic and Instadeep that are applying AI to more specific problems (Dentistry, Movie/TV production, Route optimization etc.) We also look at the power of algorithms to shape consumer behavior (TikTok),... View Details