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- Faculty Publications (57)
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- All HBS Web (410)
- Faculty Publications (57)
- 13 Jan 2015
- First Look
First Look: January 13
Online Sales By: Teixeira, Thales S. Abstract—Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention... View Details
Keywords: Sean Silverthorne
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Author:Bettina Klaus Abstract We consider one-to-one matching markets in which agents can either be matched as pairs or remain single. In these so-called roommate markets, agents are consumers and resources at the same time. We... View Details
Keywords: Martha Lagace
- 11 Feb 2014
- First Look
First Look: February 11
and Multinational Corporations By: Hsieh, Nien-hê, and Florian Wettstein Abstract—A central question that arises from the perspective of global ethics is what standards ought to apply to the activities of multinational corporations (MNCs). This chapter View Details
Keywords: Sean Silverthorne
- 16 Sep 2015
- News
Built for Speed
restaurant Sonic—FirstBuild spent $600 to do a Google survey to gauge interest and then put out a design challenge to the FirstBuild community, collecting 29 ideas. Eventually, they’ll take the winning model to a crowdfunding platform to... View Details
- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
Edited by Margie Kelley Alumni Books The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution By Joel Bines (MBA 1999) McGraw-Hill Armed with computers, tablets, smartphones, and... View Details
- 07 Apr 2015
- First Look
First Look: April 7
Legal Education What Courses Should Law Students Take? Lessons from Harvard's Big Law Survey By: Coates, John C., Jesse M. Fried, and Kathryn E. Spier Abstract—No abstract available. Publisher's link:... View Details
Keywords: Sean Silverthorne
- 01 Jun 2020
- News
How Sports Should Use Its Timeout
building. And I think in the long run, that'll be a great thing for the industry. Dan: Most Americans in surveys have said that they don't think sporting events should have crowds without more testing, or even a vaccine. What do you think... View Details
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
should manage their corporate brands. The idea is that a significant part of the value of MNC brands comes from the inferences that consumers draw from their global reach. This idea makes intuitive sense to managers but has never been... View Details
Keywords: by Manda Salls
- 25 Aug 2022
- News
September 2022 Alumni and Faculty Books
grandfather. She begins to find purpose on the farm, but is consumed with hiding her impairment and unwilling to form a bond with anyone—until she encounters Daniel Richetelli, a troubled Jesuit priest who has returned to his... View Details
- 28 Aug 2012
- First Look
First Look: August 28
and the environment while still creating value for their shareholders. How to Become a Sustainable Company Authors: Robert G. Eccles, Kathleen Miller Perkins, and George Serafeim Publication: MIT Sloan Management Review 53, no. 4 (2012) Abstract Using field and View Details
Keywords: Sean Silverthorne
- 06 Nov 2006
- Research & Ideas
How South Africa Challenges Our Thinking on FDI
apartheid and its first democratic elections in 1994, was doing everything right. They had liberalized the economy. They had enacted economic reforms that made it easy for foreign capital to flow in and out. They performed well on various View Details
Keywords: by Martha Lagace
- 05 Jan 2010
- First Look
First Look: January 5
that action is taken to address the problems, and (3) communicating about actions taken. Sixty-nine randomly selected hospitals, 20 of which were randomly selected to engage in the three activities for 18 months, participated in the experiment. View Details
Keywords: Martha Lagace
- 01 Oct 1996
- News
Leading In a New Era
arrival at LC in 1994 that the company had done relatively little consumer research, he immediately launched an intensive survey of customer needs. He also performed an asset inventory of the entire... View Details
Keywords: Nancy O. Perry
- 05 May 2009
- First Look
First Look: May 5, 2009
inductively generate a consumer (patient)-centric marketing model. The focal organizations are unique in that they all identify patient needs first, then work backwards to develop economically viable solutions. These solutions are not... View Details
Keywords: Martha Lagace
- 16 Apr 2013
- First Look
First Look: April 16
I. Norton Abstract—This research provides the first support for a possible psychological universal: human beings around the world derive emotional benefits from using their financial resources to help others (prosocial spending). In Study 1, View Details
Keywords: Sean Silverthorne
- 01 Jun 2019
- News
City on a Hill
On a chilly November afternoon in Harlan County, a struggling former mining hub on the edge of the Eastern Kentucky Coalfield, Geoff Marietta (MBA 2007) surveys the bustling village he has helped build. Marietta is executive director of... View Details
- 01 Jun 2016
- News
How Do We Win the Cyberwar?
users control of other computers remotely is priced as low as $20. And business is booming. A PricewaterhouseCoopers survey found that global security incidents rose 38 percent in 2015—the biggest jump in the survey’s 12-year history.... View Details
Keywords: Dan Morrell; illustrations by Victo Ngai
- 17 Apr 2012
- First Look
First Look: April 17
intuition for the basic economic forces in this decentralized market through a series of examples that sequentially build on each other layering on the particular fees and collateral requirements commonly levied in short-selling transactions. We also provide a View Details
Keywords: Carmen Nobel
- Web
Print View - Course Catalog
Anthropic as well as specialized companies like Videa Health, Metaphysic and Instadeep that are applying AI to more specific problems (Dentistry, Movie/TV production, Route optimization etc.) We also look at the power of algorithms to shape View Details