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Show Results For
- All HBS Web
(2,027)
- People (3)
- News (356)
- Research (1,328)
- Events (13)
- Multimedia (4)
- Faculty Publications (459)
- October 2005
- Case
Kinko's
Over the decades, Kinko's had forged a deep emotional bond with consumers by easing their anxiety and helping them solve pressing document processing problems. By 2003, however, consumer research revealed that a confusing retail experience had eroded some of this good... View Details
- 19 Nov 2021
- News
2021’s Best Things to Buy on Black Friday
- Research Summary
Overview
Professor Israeli utilizes econometric methods and field experiments to study pricing and channel management. Her current research examines how the prevalence of the online channel affects both the interactions between manufacturers and their downstream channel... View Details
- Article
Productivity Orientation and the Consumption of Collectable Experiences
By: Anat Keinan and Ran Kivetz
This research examines why consumers desire unusual and novel consumption experiences and voluntarily choose leisure activities, vacations, and celebrations that are predicted to be less pleasurable. For example, consumers sometimes choose to stay at freezing ice... View Details
Keywords: Experience and Expertise; Innovation and Invention; Marketing Strategy; Consumer Behavior; Performance Productivity
Keinan, Anat, and Ran Kivetz. "Productivity Orientation and the Consumption of Collectable Experiences." Journal of Consumer Research 37, no. 6 (April 2011). (Winner, 2011 Ferber Award. Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
- 13 Apr 2011
- Working Paper Summaries
The ‘IKEA Effect’: When Labor Leads to Love
- 08 Oct 2020
- HBS Seminar
Ginger Jin, University of Maryland
- April 3, 2024
- Article
How Automakers Can Address Resistance to Self-Driving Cars
By: Stuti Agarwal, Julian De Freitas and Carey K. Morewedge
Research involving multiple experiments found that consumers have biased views of their driving abilities relative to those of other drivers and automated vehicles. These findings have implications for the adoption of partly or fully automated vehicles, which one day... View Details
Keywords: Technology Adoption; Consumer Behavior; Government Legislation; Prejudice and Bias; Auto Industry; Technology Industry
Agarwal, Stuti, Julian De Freitas, and Carey K. Morewedge. "How Automakers Can Address Resistance to Self-Driving Cars." Harvard Business Review (website) (April 3, 2024).
- Article
The Upside to Large Competitors
By: Neeru Paharia, Anat Keinan and Jill Avery
Large companies are often viewed as a major threat for startups and small companies; big companies have more financial resources and greater scale, market power, and brand awareness than small ones. However, our research finds that a smaller brand can actually benefit... View Details
Keywords: Brand Management; Competition; Marketing; Brands and Branding; Marketing Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
Paharia, Neeru, Anat Keinan, and Jill Avery. "The Upside to Large Competitors." MIT Sloan Management Review 56, no. 1 (Fall 2014).
- 2021
- Report
The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation
By: John A. Deighton and Leora Kornfeld
This research about the economic value of the Internet is conducted approximately every four years and highlights the importance of the internet ecosystem, which enables job creation and market-making opportunities. This highly valued, extensive piece of economic... View Details
Keywords: Internet and the Web; Digital Marketing; Innovation and Invention; Communication Technology; Social Media; Advertising; Value; Brands and Branding
Deighton, John A., and Leora Kornfeld. "The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation." Report, Interactive Advertising Bureau (IAB), New York, October 2021.
- 28 Jun 2004
- Research & Ideas
How to Avoid a Price Increase
downsizing versus price increases from two perspectives: how manufacturers and the public think consumers behave, and how consumers actually behave. What did your research... View Details
Keywords: by Manda Salls
- 20 Nov 2017
- Research & Ideas
How Independent Bookstores Have Thrived in Spite of Amazon.com
line of research “technology reemergence.” It began with his study of the Swiss watch industry, which collectively reinvented itself (and thus survived) in the wake of digital watches. Five years ago, he set out to discover how... View Details
- 18 Jun 2018
- Research & Ideas
Warning: Scary Warning Labels Work!
Marketers can make a bottle of sugar water look like golden elixir. Can health advocates sour the taste for consumers? (SteveDF) San Francisco is in a three-year battle with the American Beverage Industry over whether soda companies can be forced to include View Details
Ashley V. Whillans
Ashley Whillans is the Volpert Family Associate Professor of Business Administration at the Harvard Business School, where she teaches the Motivation and Incentives course to MBA students. Professor Whillans earned her PhD in Social Psychology from the University of... View Details
- 07 Dec 2010
- First Look
First Look: Dec. 7
unavailable at this time. Read the paper: http://www.slideshare.net/Energy909/the-landscape-of-integrated-reporting Productivity Orientation and the Consumption of Collectable Experiences Authors:Anat Keinan and Ran Kivetz Publication:Journal of View Details
Keywords: Sean Silverthorne
- 17 Aug 2021
- Research & Ideas
Can Autonomous Vehicles Drive with Common Sense?
Lillo of Swiss Reinsurance Company. To get consumers to sign onto the technology, the industry must instill trust by focusing on programming the cars to behave with the “common sense” human drivers tend to apply when navigating complex or... View Details
Dominic Russel
Dominic Russel is a doctoral student in the Business Economics program. His current research interests are in financial economics, public economics, and the economics of social networks. He has previously worked as a financial analyst at the Consumer Financial... View Details
- Research Summary
Overview
Professor MacKay combines theory and measurement to deliver new insights about price competition and consumer preferences. In current and published papers, his research addresses how strategic pricing decisions may be influenced by algorithms, long-term contracts,... View Details
- 14 May 2019
- HBS Seminar
Patti Williams, Wharton, University of Pennsylvania
- 01 Nov 2019
- News
Prices: Where Have All the Bargains Gone?
- 15 Aug 2023
- Research & Ideas
Why Giving to Others Makes Us Happy
When budgeting for expenses, people may want to consider including a line item for giving, since a growing body of research shows that spending money on others can provide a mental boost. Harvard Business School Assistant Professor Ashley... View Details
Keywords: by Michael Blanding