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  • 26 May 2015
  • First Look

First Look: May 26

Abstract— Research on learning has primarily focused on the role of doing (experience) in fostering progress over time. Drawing on literature in cognitive psychology and neuroscience, we propose that one of the critical components of... View Details
Keywords: Sean Silverthorne
  • 01 Aug 2017
  • First Look

First Look at New Research and Ideas, August 1

https://www.hbs.edu/faculty/Pages/item.aspx?num=52745 June 28, 2017 Harvard Business Review Patent Trolling Isn’t Dead—It’s Just Moving to Delaware By: Cohen, Lauren, Umit G. Gurun, and Scott Duke Kominers Abstract—No abstract available. Publisher's link:... View Details
Keywords: Sean Silverthorne
  • 06 Jun 2008
  • What Do You Think?

Why Don’t Managers Think Deeply?

recollection of Tony Athos, wrote that "Time-for-thinking is a special moment which can be resource consuming and an unsafe activity " (Fortunately, Athos held a tenured position in an academic organization.) A number of... View Details
Keywords: by Jim Heskett
  • 01 Jun 2015
  • Research & Ideas

The Surprising Benefits of Oversharing

performed in the lab, Luca extrapolates the findings to apply to consumers (receivers), who want to know the true quality of a product, while sellers (senders) hide it from them. "Customers were not inferring the worst, and sellers... View Details
Keywords: by Michael Blanding
  • June 2015
  • Case

The Coca-Cola Company's Case for Creative Transformation

By: Thales S. Teixeira and Elizabeth Anne Watkins
In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry
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  • December 2009
  • Article

Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?

By: Felix Oberholzer-Gee and Joel Waldfogel
Since the dawn of broadcasting, and especially in the past decade, Americans have turned their attention from local to more distant sources of news and entertainment. While the integration of media markets will raise the private welfare of many consumers, critics of a... View Details
Keywords: Voting; Ethnicity; Behavior; Local Range; Journalism and News Industry; Media and Broadcasting Industry; United States
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  • 04 Feb 2014
  • What Do You Think?

Has Listening Become a Lost Art?

up, consuming only about ten seconds of the two minutes. Having studied and written about the value of "listening posts" in business, I concluded that the company's management wasn't interested in listening. In his new book Quick and... View Details
Keywords: by James Heskett
  • 05 Oct 2020
  • Book

Want to Be Happier? Make More Free Time

to some perfect ideal in our minds,” Whillans says. “We have to disconnect the experience from money, since that doesn’t adequately measure its value.” Use it or lose it Tending to our time takes careful thought and planning, since it’s easy to unconsciously get sucked... View Details
Keywords: by Dina Gerdeman
  • November 2019
  • Article

When and Why Defaults Influence Decisions: A Meta-analysis of Default Effects

By: Jon M. Jachimowicz, Shannon Duncan, Elke U. Weber and Eric J. Johnson
When people make decisions with a pre-selected choice option—a “default”—they are more likely to select that option. Because defaults are easy to implement, they constitute one of the most widely employed tools in the choice architecture toolbox. However, to decide... View Details
Keywords: Choice Architecture; Defaults; Default Effects; Decision Making; Behavior; Analysis
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  • 21 Feb 2023
  • Research & Ideas

Are Your Employees Passing Up Incentives? Try Promoting the Programs More

offer these benefits. Even getting consumers with some of the highest electric bills in the country to turn off the lights can be challenge, as California found out with a failed discount program. Why some incentives spur action while... View Details
Keywords: by Scott Van Voorhis

    Dorothy A. Leonard

    Dorothy Leonard*, the William J. Abernathy Professor of Business Administration Emerita, joined the Harvard faculty in 1983 after teaching for three years at the Sloan School of Management, Massachusetts Institute of Technology. She has taught MBA courses in... View Details

    Keywords: computer; consulting; education industry; electronics; federal government; high technology; information technology industry; software; venture capital industry
    • Web

    Research - Behavioral Finance & Financial Stability

    Amir Kermani & Kaveh Majlesi JULY 2020 What is the causal impact of changes in stock market wealth on households’ consumption? Using Swedish data on households’ stock holdings, the authors find that unrealized capital gains lead to a marginal propensity to View Details
    • 10 Apr 2018
    • First Look

    First Look at New Research, April 10, 2018

    for all enrollees) is associated with physician beliefs unsupported by clinical evidence. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54341 forthcoming Journal of Experimental Social Psychology Religious Shoppers... View Details
    Keywords: Sean Silverthorne
    • 2023
    • Working Paper

    The Benefits of Revealing Race: Evidence from Minority-owned Local Businesses

    By: Abhay Aneja, Michael Luca and Oren Reshef
    Is there latent demand to support Black-owned businesses? To explore, we analyze a new feature that made it easier to identify Black-owned restaurants on a large online platform. We find that labeling restaurants as “Black-owned” increased customer engagement and... View Details
    Keywords: Black-owned Businesses; Race; Prejudice and Bias; Ownership; Knowledge Dissemination; Digital Platforms; Consumer Behavior; Food and Beverage Industry
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    • 2006
    • Working Paper

    Managing Functional Biases in Organizational Forecasts: A Case Study of Consensus Forecasting in Supply Chain Planning

    To date, little research has been done on managing the organizational and political dimensions of generating and improving forecasts in corporate settings. We examine the implementation of a supply chain planning process at a consumer electronics company, concentrating... View Details
    Keywords: Prejudice and Bias; Business or Company Management; Supply Chain Management; Forecasting and Prediction; Planning; Electronics Industry
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    • 09 Oct 2018
    • First Look

    New Research and Ideas, October 9, 2018

    should move beyond salary and traditional cash rewards to place greater emphasis on non-pecuniary, tangible and intangible rewards and recognition initiatives. We further highlight the importance of aligning rewards with universal View Details
    Keywords: Dina Gerdeman
    • 08 Feb 2023
    • Op-Ed

    Building an Inclusive Workplace? Prepare to Shield It from Economic Fears

    underrepresented communities. As the COVID-19 pandemic dragged on, executives worked to continue these efforts, despite supply chain disruptions, labor shortages, and erratic consumer spending. Beyond the moral imperatives of confronting... View Details
    Keywords: by Hise O. Gibson and Nicole Gilmore
    • 01 Feb 1999
    • News

    Too Much of a Good Thing?

    years, sectors as diverse as automobiles, semiconductors, steel, textiles, consumer electronics, tires, and pharmaceuticals have been afflicted by overcapacity and some or all of its unpleasant side effects: loss of jobs, plant closings,... View Details
    Keywords: Garry Emmons
    • 31 May 2004
    • Research & Ideas

    How Team Leaders Show Support–or Not

    in companies from a few different industries, in order to generalize our results as much as possible. Thus, we studied nine teams from two chemicals firms, nine teams from three high tech firms, and eight teams from two consumer products... View Details
    Keywords: by Martha Lagace
    • 13 Mar 2005
    • Research & Ideas

    The Tricky Business of Nonprofit Brands

    rely on the reputation of the nonprofit and the belief they have that the organization is doing, and will continue to do, good work. Edelman PR tracks consumer trust in global brands and has found that many global NGOs such as Amnesty... View Details
    Keywords: by Manda Salls