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  • April 2006 (Revised March 2007)
  • Case

PayPal Merchant Services

By: Thomas R. Eisenmann and Lauren Barley
In early 2006, PayPal management is deciding how to respond to Google's entry into online payments. PayPal, owned by eBay, has targeted online merchants outside eBay's auction community for its next wave of expansion. Google represents a potential threat to PayPal's... View Details
Keywords: Internet and the Web; Competition; Expansion; Service Operations; Auctions; Web Services Industry; Service Industry
Related
  • February 2010 (Revised June 2022)
  • Case

Dollarama Inc.

By: Andre F. Perold
Dollarama is the leading operator of dollar stores in Canada. The firm performed extraordinarily well after a leveraged buyout in 2004 and recently executed a highly successful IPO. The company sources its goods primarily from Asia. It has strong brand recognition and... View Details
Keywords: Price; Growth and Development Strategy; Product Positioning; Supply Chain; Competitive Advantage; Valuation; Consumer Products Industry; Consumer Products Industry; Canada
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  • December 2016 (Revised March 2017)
  • Case

Beingmate

By: David E. Bell, Juan Ma and Natalie Kindred
Founded in 2002, Hangzhou, China–based Beingmate was a major producer of infant formula and related products in the high-demand Chinese market. After an infamous 2008 food safety episode in China, in which toxic infant formula sickened thousands of babies and led to... View Details
Keywords: Marketing Strategy; Competitive Strategy; Partners and Partnerships; Food and Beverage Industry; China
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    Best-selling and New Cases by Ben Esty

    Best-Selling Cases:  

      1) Eaton: Portfolio Transformation & Cost of... View Details

    • 23 Jan 2020
    • News

    Digital Transformation’s Emerging Effect on Customer Expectations

    • February 2024
    • Case

    Tabby: Winning Consumers' Digital Wallets

    By: Eva Ascarza and Fares Khrais
    Hosam Arab (MBA 2009), cofounder and CEO of Tabby, a Saudi-based fintech startup, raised its Series D funding round in October 2023, four years after its inception, valuing it as a regional unicorn. Tabby's core product, a buy-now-pay-later (BNPL) service, allowed... View Details
    Keywords: Business Model; Business Startups; Risk Management; Competitive Strategy; Expansion; Financial Services Industry; Technology Industry; Saudi Arabia
    Related
    • 31 Jul 2010
    • News

    Learning to Discount All Those Juicy Discount Offers

    • 21 Jan 2014
    • First Look

    First Look: January 21

    Hervas-Drane Abstract—We analyze the implications of consumer privacy for competition in the marketplace. We consider a market where firms set prices and disclosure levels for View Details
    Keywords: Sean Silverthorne
    • January 2021
    • Case

    Value-Based Insurance Design at Onex

    By: Joshua Schwartzstein, Amitabh Chandra and Amram Migdal
    The operating executives of Health and Benefits for Onex Partners, Megan Jackson Frye and Sam Camens, faced a challenge: Healthcare costs for employees of Onex’s portfolio companies were continuing to rise above the consumer price index, reflecting broader trends... View Details
    Keywords: Decision Making; Cost vs Benefits; Decision Choices and Conditions; Decisions; Finance; Behavioral Finance; Insurance; Health; Health Care and Treatment; Human Resources; Compensation and Benefits; Markets; Demand and Consumers; Consumer Behavior; Social Psychology; Behavior; Interests; Motivation and Incentives; Perception; Health Industry; Insurance Industry; North America; United States
    Related
    • November 2012
    • Teaching Note

    Groupon (TN)

    By: Sunil Gupta, Ray Weaver and Yien Hao Lock
    On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details
    Keywords: Social Networking; Media; Technology; Strategy; Business Growth and Maturation; Marketing Strategy; Marketing; Internet and the Web; Social Media; Retail Industry; Service Industry; Technology Industry; North America; United States
    Related
    • March 2011 (Revised August 2012)
    • Case

    Groupon

    By: Sunil Gupta, Ray Weaver and Dharmishta Rood
    On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details
    Keywords: Budgets and Budgeting; Customers; Entrepreneurship; Growth and Development; Marketing Channels; Competitive Strategy; Value Creation
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    • September 1984 (Revised December 1992)
    • Case

    Federated Industries (A)

    By: Robert J. Dolan
    The market leader in an overcapacity industry with a commodity product is trying to restore industry price levels. Price cutting has hurt overall industry price levels and the leader must determine whether (and how) to bring up price levels or exit the market. View Details
    Keywords: Supply and Industry; Market Entry and Exit; Price; Goods and Commodities; Competition; Consumer Products Industry; United States
    Related
    • 2020
    • Case

    Brightline: Targeting a Successful Future with High Speed Rail

    By: Andrew J. Hoffman
    High-speed rail (HSR) is a high-performance transportation technology that is time competitive with airplanes and automobiles, and is an environmentally preferable alternative due to its low carbon dioxide emissions. Brightline is a Florida HSR system in Phase II of... View Details
    Keywords: Environmental Sustainability; Marketing Strategy; Segmentation; Transportation Industry
    Related
    • Blog Post

    Health Care Transparency: The Fox Is Guarding the Chicken Coop in Washington Again

    By: Regina E. Herzlinger

    Now that more people can shop directly for their own health insurance under the Affordable Care Act, they have been transformed from potential patients to consumers, and like any other consumers of goods or services, they want to know if what they're buying is any... View Details

    Keywords: Transparency; Health Care; Health Insurance; Health Care and Treatment; Health Industry
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    • August 2018
    • Article

    An Introduction to the Competition Law and Economics of 'Free'

    By: Benjamin Edelman and Damien Geradin
    Many of the largest and most successful businesses today rely on providing services at no charge to at least a portion of their users. For consumers, it is easy to celebrate free service. At least in the short term, free services are often high quality, and users find... View Details
    Keywords: Cost; Quality; Competition; Economics
    Related
    • 20 Oct 2003
    • Research & Ideas

    Gaps in the Historical Record: Development of the Electronics Industry

    further investigation into the development of the consumer electronics and computer industries. Here is an excerpt.I have just completed an initial sketch of the evolution of two industries—Inventing the Electronic Century: The Epic Story... View Details
    Keywords: by Alfred D. Chandler Jr.; Consumer Products

      Elie Ofek

      Elie Ofek is a Professor in the Marketing unit at the Harvard Business School. Professor Ofek's research focuses on new product strategies in technology-driven business environments as well as in consumer-oriented companies in general. He explores interactions... View Details

      Keywords: consumer products; consumer products; consumer products; consumer products
      • 24 Mar 2014
      • News

      Health Care Transparency: The Fox Is Guarding the Chicken Coop in Washington Again

      • 04 Mar 2015
      • News

      Market-Based Solutions to Antitrust Threats — The Rejection of the Partners Settlement

      • 04 Feb 2025
      • HBS Seminar

      Anocha Aribarg, University of Michigan