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- Faculty Publications (127)
Show Results For
- All HBS Web (567)
- Faculty Publications (127)
- 02 Feb 2010
- First Look
First Look: Feb. 2
Roberts, 27-38. Studies in Choice and Welfare Series. Springer Verlag, 2009 Abstract All of us make decisions that are not entirely self-centered; we voluntarily anticipate what we think to be the preferences of others and incorporate... View Details
Keywords: Martha Lagace
- 01 Sep 2014
- News
Alumni and Faculty Books for September 2014
who might prefer guaranteed tax-free retirement income not subject to Wall Street market fluctuations. The Tanner Extraction by Frank X. Biasi (PMD 41, 1981) F.X. Biasi Falling in Love Backwards: An Unlikely Tale of Happily Ever After by... View Details
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
as a complement to existing theory-creating methods, such as multiple-case inductive studies, as well as traditional methods of causal inference. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55043 Arbitration with Uninformed View Details
Keywords: Dina Gerdeman
- 15 Dec 2015
- First Look
December 15, 2015
forthcoming Journal of Marketing Research The Role of (Dis)similarity in (Mis)predicting Others' Preferences By: Barasz, Kate, Tami Kim, and Leslie John Abstract—Consumers readily indicate liking options that appear dissimilar—for... View Details
Keywords: Carmen Nobel
- 25 Nov 2008
- First Look
First Look: November 25, 2008
http://www.hbs.edu/research/pdf/09-067.pdf Unravelling in Two-Sided Matching Markets and Similarity of Preferences Author: Hanna W. Halaburda Abstract This paper investigates the causes and welfare consequences of unravelling in two-sided... View Details
Keywords: Martha Lagace
- 28 Sep 2010
- First Look
First Look: September 28, 2010
exhibit direct network effects. When there are direct network effects, users prefer to consume the same applications to benefit from consumption complementarities. We show that the combination of View Details
Keywords: Sean Silverthorne
- 06 Nov 2007
- First Look
First Look: November 6, 2007
Business Research 60, no. 6 (June 2007): 640-648 Abstract This article extends the discussion of congruity or the preference by consumers for alternatives similar to themselves 1) by examining the effect in... View Details
Keywords: Sean Silverthorne
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
New research from Harvard Business School shows that mass advertising is better at swaying undecided consumers while face-to-face personal selling is more suited at closing the deal for those already leaning toward a particular product.... View Details
Keywords: by Dina Gerdeman
- 22 Dec 2009
- First Look
First Look: Dec. 22
potential impact of policies to manage systemic risk. Unravelling in Two-Sided Matching Markets and Similarity of Preferences Author:Hanna W. Halaburda Publication:Games and Economic Behavior (forthcoming) Abstract This paper investigates... View Details
Keywords: Martha Lagace
- 22 Feb 2019
- News
Empowering a New Generation of Business Leaders
into an increasingly innovative media company, with an emphasis on original programming, reality television, sports, music, and news. Conde has also implemented an aggressive multiplatform digital strategy to reach tech-savvy consumers... View Details
- 07 Aug 2012
- First Look
First Look: August 7
application variety, applications often also exhibit direct network effects. When there are direct network effects, users prefer to consume the same applications to benefit from consumption... View Details
Keywords: Sean Silverthorne
- 14 Jul 2015
- First Look
First Look: July 14, 2015
understand and solve unethical behavior. Departing from prior work that focused mainly on examining the antecedents and consequences of dishonesty, we examine two approaches to mitigating unethical behavior: (1) values-oriented approaches that broadly appeal to... View Details
Keywords: Sean Silverthorne
- 20 Jan 2015
- First Look
First Look: January 20
dampen competition, both online and in-store, and its effectiveness in this respect depends on the decision-making stage of various consumers and the heterogeneity of their preference for the online vs.... View Details
Keywords: Sean Silverthorne
- 10 Jun 2002
- Research & Ideas
How to Look at Globalization Now
standardized products. Yet the bulk of the related literature, which focuses on whether consumers prefer global brands, misses out on supply-side considerations related to costs. Q: How can the study of... View Details
Keywords: by Martha Lagace
- 08 Dec 2003
- Research & Ideas
Why Europe Lags in Pharmaceuticals and Biotech
the preferred testing ground for Phase 1 clinical trials of new drugs, the benefits of massive R&D spending and economic throw-offs are being enjoyed elsewhere, primarily in the United States and in an increasingly competitive Asia.... View Details
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
TripAdvisor. Brand Trump has been extended to other categories, from steaks, to education, to apparel. Not all of these ventures have succeeded. Few guests see the competencies of a good hotelier as relevant to designing distinctive quality suits. But, for a minority... View Details
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
eyeballs," says Zhu, an assistant professor at Harvard Business School. "Content providers are serving advertisers rather than the audience, and consumers with niche preferences will be out of luck... View Details
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
will soon move from HTML programming language to XML. Ballmer stated that this shift would alter the current Internet balance of power in which consumers are in a reactive position as they relate to company (or "publisher's") Web sites.... View Details
- 03 Oct 2024
- Blog Post
Van den Ende Rozen
everything from temperature to light intensity and humidity. Machines assist a small production team that cuts and bundles roses for sale. Image source: the authors Once cut, the flowers are handled differently depending on the tastes of the customer. For example, some... View Details
- 25 Jul 2005
- Research & Ideas
An Organization Your Customers Understand
serve different customers. Other constituents, important as they may be to the firm's success, are treated differently. The consumer products firm has identified retail consumers as its primary customer. As... View Details
Keywords: by Robert Simons