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  • May 2025
  • Supplement

On (B): The Cyclon Spins On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader and Karen Elterman
A follow-up to the On case (723-430), this short case explores how the performance athletic shoe company On expanded its Cyclon subscription and recycling program through 2024, adding two new shoe models to the subscription and a one-time-purchase recyclable T-shirt. View Details
Keywords: Business Model; Business Strategy; Competitive Advantage; Competitive Strategy; Disruptive Innovation; Distribution Channels; Environmental Sustainability; Marketing Strategy; Product Design; Product Development; Technological Innovation; Expansion; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; China; Europe; Germany; Japan; Switzerland; United States
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Casadesus-Masanell, Ramon, Karolin Frankenberger, Sascha Mader, and Karen Elterman. "On (B): The Cyclon Spins On." Harvard Business School Supplement 725-475, May 2025.
  • 09 Aug 2016
  • First Look

August 9, 2016

RCA's patents to licensing by domestic competitors royalty-free. This externality had a dramatic impact on the long-term health of the U.S. consumer electronics industry. The associated (B) case is 614-073.... View Details
Keywords: Sean Silverthorne
  • 08 Oct 2013
  • First Look

First Look: October 8

countless incremental fixes-attacking fraud, reducing errors, enforcing practice guidelines, making patients better "consumers," implementing electronic medical records-but none have had much impact. It's time for a... View Details
Keywords: Sean Silverthorne
  • 28 Apr 2010
  • Research & Ideas

Earth Day Reflections

opportunity to engage in a virtual dialogue on these matters. Some major corporations are starting to take the lead in this effort, including United Technologies Corporation, Philips (the Dutch electronics and health care giant), the... View Details
Keywords: by Staff
  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

Benjamin Abstract—I present the institutions and incentives of online reviews, including attracting initial reviews, assuring truthful reviews of genuine experiences, and avoiding inflated or deceptive reviews. I also explore the competition and View Details
Keywords: Carmen Nobel
  • 17 Apr 2012
  • First Look

First Look: April 17

http://www.people.hbs.edu/mnorton/aknin%20dunn%20norton.pdf Correlation in the Multiplayer Electronic Mail Game Authors:Peter A. Coles and Ran Shorrer Publication:B.E. Journal of Theoretical Economics (forthcoming) Abstract In variants of... View Details
Keywords: Carmen Nobel
  • 10 Jun 2002
  • Research & Ideas

Reinventing the Industrial Giant

technologies is particularly great" for GM. 77 One way GM is attempting to become more like Dell is by selling cars online. 78 Toward the end of 2000, GM began testing its consumer Web site, GMBuyPower.com, to bring customers online... View Details
Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing
  • 01 Apr 2014
  • First Look

First Look: April 1

and ACOs create sufficient demand for a telemedicine offering covering the care continuum from hospitals to the home? This was the decision facing Royal Philips Electronics (Philips), the Netherlands-based producer of lighting, View Details
Keywords: Sean Silverthorne
  • 22 Feb 2011
  • Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

strategy and organizational management. Products are being developed through open innovation, with input from people connected to each other and the company only through a common interest—and electronic media. Virtually every company on... View Details
Keywords: by Sean Silverthorne
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

but also decreased trust in electoral institutions after the election, a decrease that was stronger in areas that experienced election-related violence as well as with individuals on the losing side of the election. The mobilization backfired because the IEBC promised... View Details
Keywords: Carmen Nobel
  • 16 Nov 2010
  • First Look

First Look: November 16, 2010

embeddedness. Purchase this note:http://cb.hbsp.harvard.edu/cb/product/311055-PDF-ENG Gazelle in 2010 Andrei Hagiu and James WeberHarvard Business School Case 711-446 Gazelle has pioneered a reCommerce intermediation model: it buys used View Details
Keywords: Sean Silverthorne
  • 01 Apr 2008
  • First Look

First Look: April 1, 2008

Moderna to be the leading electronic retailer in 20 countries in and around Central and Eastern Europe, evolving an unusual multi-channel strategy, organizational structure, and IT systems. Serious conflicts cause Cesko to question his... View Details
Keywords: Martha Lagace
  • 26 Jun 2007
  • First Look

First Look: June 26, 2007

from investors. CircleLending is a pioneer in the informal lending market, a largely unstudied and little understood consumer finance segment. Asheesh Advani, the founder and CEO of CircleLending, must evaluate the relative attractiveness... View Details
Keywords: Martha Lagace
  • 19 Feb 2013
  • First Look

First Look: Feb. 19

case:http://hbr.org/search/513058-PDF-ENG Konys, Inc. Lee, Deishin, and Tunay I. TuncaHarvard Business School Case 613-065 This case describes the sourcing policy for a consumer electronics company. The... View Details
Keywords: Sean Silverthorne
  • 15 Feb 2011
  • First Look

First Look: Feb. 15

education, and little online experience. We find no evidence that consumers find Google's new "ads" label more informative than the longstanding prior label "sponsored links." Download the paper:... View Details
Keywords: Sean Silverthorne
  • 02 Mar 2015
  • Research & Ideas

‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat

lines that matched needs and trip-drivers with impulses and wants within their stores. If shoppers can get their primary purchases online, brick-and-mortar retailers can't sell them the rest. For example, if customers cease buying their high-ticket View Details
Keywords: Re: Rajiv Lal; Retail
  • 05 May 2009
  • First Look

First Look: May 5, 2009

inductively generate a consumer (patient)-centric marketing model. The focal organizations are unique in that they all identify patient needs first, then work backwards to develop economically viable solutions. These solutions are not... View Details
Keywords: Martha Lagace
  • September–October 2022
  • Article

Should Your Company Sell on Amazon?: Reach Comes at a Price

By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers. In this article, the authors present a scorecard to... View Details
Keywords: Retail; Retailing; Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Amazon; Amazon.com; Sales; Digital Marketing; Internet and the Web; Business Model; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
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Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
  • 29 Jan 2019
  • First Look

New Research and Ideas, January 29, 2019

a concurrent change in electronic transaction standards allowed hospitals to document a larger number of diagnoses per claim, which had the effect of reducing risk-adjusted patient readmission rates. Prior studies of the HRRP relied upon... View Details
Keywords: Dina Gerdeman
  • 03 Apr 2007
  • First Look

First Look: April 3, 2007

the inception of the company in 1999. eClinicalWorks was a privately run business in the healthcare information technology field that took in $25 million in revenue in 2005. Revenues for 2006 were projected to reach $40 million. This successful View Details
Keywords: Martha Lagace
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