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    • All HBS Web  (1,930)
      • Faculty Publications  (405)

      Competitive PositioningRemove Competitive Positioning →

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      • October 1988 (Revised December 1994)
      • Case

      Maytag in 1984

      By: David J. Collis and Nancy Donohue
      Highlights Maytag's unique position in the industry in 1984. Maytag, a much smaller player than its competitors has prior to 1984 been successful in producing high quality merchandise and charging a premium for it. By 1984 Maytag is also attempting expansion.... View Details
      Keywords: Acquisition; Business or Company Management; Production; Quality; Rank and Position; Competition; Expansion; Electronics Industry
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      Collis, David J., and Nancy Donohue. "Maytag in 1984." Harvard Business School Case 389-055, October 1988. (Revised December 1994.)
      • May 1988 (Revised March 1990)
      • Case

      Matsushita Electric Industrial (MEI) in 1987

      By: Christopher A. Bartlett and Sumantra Ghoshal
      Describes the development of Matsushita's international operations and the building of its dominant competitive position in the consumer electronics industry. Picks up the major challenges facing the company in 1987 as both its product focus and geographic posture are... View Details
      Keywords: Global Strategy; Goods and Commodities; Product Positioning; Problems and Challenges; Business Strategy; Competitive Strategy; Value; Electronics Industry
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      Bartlett, Christopher A., and Sumantra Ghoshal. "Matsushita Electric Industrial (MEI) in 1987." Harvard Business School Case 388-144, May 1988. (Revised March 1990.)
      • November 1987 (Revised March 1988)
      • Case

      Searching for Trade Remedies: The U.S. Machine Tool Industry--1983

      By: David B. Yoffie
      In 1983 the National Machine Tools Builder Association was predicting a declining market for the United States and rising imports. Machine tool manufacturers had to decide if they should ask the U.S. government for help, and if they did, which administrative channels... View Details
      Keywords: Economic Slowdown and Stagnation; Machinery and Machining; Government and Politics; Law; Production; Business and Government Relations; Competition; Manufacturing Industry; Japan; Germany; United States
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      Yoffie, David B. "Searching for Trade Remedies: The U.S. Machine Tool Industry--1983." Harvard Business School Case 388-071, November 1987. (Revised March 1988.)
      • August 1984
      • Case

      Competitive Positioning in the Dishwasher Industry (A): The Dishwasher Market

      By: Joseph L. Bower
      Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry
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      Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (A): The Dishwasher Market." Harvard Business School Case 385-045, August 1984.
      • August 1984
      • Case

      Competitive Positioning in the Dishwasher Industry (C): Sears, Roebuck and Co.

      By: Joseph L. Bower
      Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry
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      Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (C): Sears, Roebuck and Co." Harvard Business School Case 385-047, August 1984.
      • August 1984
      • Case

      Competitive Positioning in the Dishwasher Industry (D): General Electric (GE)

      By: Joseph L. Bower
      Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry
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      Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (D): General Electric (GE)." Harvard Business School Case 385-048, August 1984.
      • August 1984
      • Case

      Competitive Positioning in the Dishwasher Industry (E): Sears' Dishwasher Dilemma

      By: Joseph L. Bower
      Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry
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      Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (E): Sears' Dishwasher Dilemma." Harvard Business School Case 385-049, August 1984.
      • August 1984
      • Case

      Competitive Positioning in the Dishwasher Industry (B): Design and Manufacturing Co. (D&M)

      By: Joseph L. Bower
      Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry
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      Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (B): Design and Manufacturing Co. (D&M)." Harvard Business School Case 385-046, August 1984.
      • June 1982 (Revised May 1995)
      • Case

      Ellis Manufacturing Co.

      By: Roy D. Shapiro
      Ellis finds itself in a weakening competitive position largely due to the lack of rationalization in its plants. Driven by a strong traditionally decentralized sales organization, Ellis finds that all plants want control over all product lines. As a result, overall... View Details
      Keywords: Factories, Labs, and Plants; Cost; Analytics and Data Science; Brands and Branding; Performance Capacity; Competitive Strategy; Construction Industry
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      Shapiro, Roy D. "Ellis Manufacturing Co." Harvard Business School Case 682-103, June 1982. (Revised May 1995.)
      • July 1981
      • Background Note

      Competitive Status of the U.S. Automobile Industry--1981: Crisis and Transition

      By: Kim B. Clark
      Examines the competitive status of the U.S. auto industry in 1979-80. Provides information on the historical background of the current crisis using data on the United States and Japan. Discusses the competitive position of the U.S. industry in terms of productivity,... View Details
      Keywords: Competitive Advantage; Auto Industry
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      Clark, Kim B. "Competitive Status of the U.S. Automobile Industry--1981: Crisis and Transition." Harvard Business School Background Note 682-006, July 1981.
      • February 1980 (Revised April 1981)
      • Case

      Poland Spring Bottling Corp.

      By: Benson P. Shapiro
      Poland Spring is a small domestic bottler of mineral water trying to compete in a rapidly expanding market against Perrier, the dominant brand, and 20 other foreign and domestic waters. Company management must decide how to position and promote its product with limited... View Details
      Keywords: Product Marketing; Product Positioning; Competition; Globalized Markets and Industries; Food and Beverage Industry; Distribution Industry; United States
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      Shapiro, Benson P. "Poland Spring Bottling Corp." Harvard Business School Case 580-108, February 1980. (Revised April 1981.)
      • March–April 1979
      • Article

      How Competitive Forces Shape Strategy

      By: M. E. Porter
      Many factors determine the nature of competition, including not only rivals, but also the economics of particular industries, new entrants, the bargaining power of customers and suppliers, and the threat of substitute services or products. A strategic plan of action... View Details
      Keywords: Competition; Strategy
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      Porter, M. E. "How Competitive Forces Shape Strategy." Harvard Business Review 57, no. 2 (March–April 1979): 137–145.
      • Research Summary

      Competing business models

      By: Ramon Casadesus-Masanell
      Building on the literatures on competitive positioning and the theory of industrial organization, my work seeks to tackle previously unaddressed questions by studying situations where firms compete in dissimilar ways. Some examples of these questions include:View Details
      • Research Summary

      Competitive Strategy

      By: Michael E. Porter

      Porter is engaged in a major new body of work on the theoretical foundations of competitive positioning and the underpinnings of sustainable competitive advantage. This research highlights the distinction between positioning and operational effectiveness; the... View Details

      • Teaching Interest

      Executive Education - Owner/President Management Program

      By: Martin A. Sinozich

      Delivered in three units that span 24 months over three calendar years, the Owner/President Management (OPM) program is a transformative learning experience that boosts leadership skills and the value of participants’ enterprises.  Sinozich teaches the Finance... View Details

      • Research Summary

      Industrial competitiveness in high tech and science-based businesses

      By: Willy C. Shih
      How do emerging economies develop industrial and technical capabilities that overtake those of advanced economies?  Are there some industrial sectors that are especially susceptible to such targeting?  What will it take to restore America’s... View Details
      Keywords: Technological Innovation; Technology Diffusion; Knowledge Flows; Competitive Advantage; Globalization; Manufacturing Industry; Biotechnology Industry; Technology Industry; United States; China; Asia
      • Teaching Interest

      Leading Product Innovation

      By: Stefan H. Thomke
      For several years, Apple has ranked as the most innovative business in the world. How does this winning company continue to achieve success in its quest to develop—in the words of Steve Jobs—insanely great products? This program takes a deep dive into the latest... View Details
      • Teaching Interest

      MBA Elective Curriculum-- Competing Through Business Models

      By: Ramon Casadesus-Masanell

      The  words  “business  model”  are  inescapable  in  our  daily  fare of  business  news.  These  two ubiquitous words seemed to effortlessly rise up to prominence during the dot-com boom of the late 1990s. When businesspeople, journalists, academics, and other... View Details

      Keywords: Business Model; Strategy; Competitive Strategy
      • Research Summary

      Overview

      By: Boris Vallee
      Professor Vallée focuses on financial innovation, investigating it from different angles. This research thread has led him to relate the methods and insights of corporate finance and banking with those of other subfields, including household finance, public finance,... View Details
      • Research Summary

      Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs ( Princeton University Press, October 2002)

      By: Rakesh Khurana
      In this book, I argue that the external CEO labor market was born in a burst of rhetoric about wresting control of corporations away from a group of self-interested insiders, as senior managers in the era of managerial capitalism had come to be portrayed. The rationale... View Details
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