Publications

11 Jun 2024
In Practice

The Harvard Business School Faculty Summer Reader 2024

As the vacation season looms, Harvard Business School faculty members share recommendations for a little light reading. Spoiler alert: Lessons in Chemistry tops two of their beach-read lists. For those whose brains can’t—or won’t—turn off, HBS faculty also suggest some... View Details

Keywords: by Avery Forman

16 Jul 2013
Working Paper Summaries

Visualizing and Measuring Enterprise Architecture: An Exploratory BioPharma Case

Keywords: by Robert Lagerstrom, Carliss Baldwin, Alan MacCormack & David Dreyfus

February 2018
Case

Wiikano Orchards

By: Benson P. Shapiro and Katherine B. Hartman

Wiikano Orchards, a family-owned business, faces declining demand in a commodity industry. The president is considering rebranding Wiikano's apple juice, increasing its prices and promotions. If this proposal succeeds, wholesalers and retailers would be more likely to... View Details

Keywords: Brands and Branding; Price; Marketing Communications; Product Marketing; Food and Beverage Industry

Other Article

Sidestepping Some of the Partisan Debate: An Interview with Max Stier

By: Aaron K. Chatterji and Michael W. Toffel

Whereas some organizational leaders are engaging in CEO activism by speaking out on social and political issues not directly related to their bottom line, some leaders want to avoid doing so. Some, in fact, hold neutrality as a core component of their strategy. But... View Details

Keywords: Social Issues; Government and Politics; Leadership; Communication Strategy

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Marketing - Faculty & Research

Marketing helps a firm in creating value by better understanding the needs of its customers and providing them with innovative products and services. This value is communicated through a variety of channels as well as through the firm's... View Details

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Accounting & Management - Faculty & Research

worldwide leader in research, course development, and teaching on top managements' use of performance measurement systems to: Communicate with external investors to ensure that their firms' securities are fairly priced and that they are... View Details

2007
Book

Perspectives on Risk and Regulation: The FDA at 100

By: Arthur A. Daemmrich and Joanna Radin

Perspectives on Risk and Regulation: The FDA at 100 brings together the viewpoints of Food and Drug Administration officials and industry leaders on the future of regulating food, drugs, medical devices, and dietary supplements. In a period of rapid scientific... View Details

Keywords: Private Sector; Governing Rules, Regulations, and Reforms; Policy; Health Care and Treatment; Business and Government Relations; Risk and Uncertainty; Cooperation

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Lifelong Learning - Alumni

Career Management Climate Change Diversity and Inclusion Economy, Government Entrepreneurship Finance and Operations Governance and Boards Happiness, Purpose and Meaning Health Care Management and Leadership Marketing and Communications... View Details

24 Jul 2006
Research & Ideas

How Kayak Users Built a New Industry

become a $100 million business. Baldwin and her fellow researchers wanted to better understand this path from user innovation to commercial product. What role do user communities play in this process? Are "user-manufacturers"... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

15 May 2024
Research & Ideas

A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better

matter of how they view the technology in a vacuum, but it's how they view it in relation to themselves.” The pursuit of vehicle automation isn’t just a technological or financial quest by automakers, it’s an urgent public safety issue.... View Details

Keywords: by Rachel Layne; Transportation; Auto

September 2010 (Revised September 2011)
Case

B Lab: Building a New Sector of the Economy

By: Christopher Marquis, Andrew David Klaber and Bobbi Thomason

The founders of B Lab are on a mission to create a new sector of the economy and are specifically focused on a three objectives: 1) building a community of Certified B Corporations (B=Benefit) that legally expand their corporate responsibilities to include... View Details

Keywords: Economic Sectors; Social Entrepreneurship; Investment; Policy; Corporate Social Responsibility and Impact; Business and Government Relations; Business and Stakeholder Relations; Social Enterprise; Value Creation

November 2015 (Revised March 2018)
Case

Air Products' Pursuit of Airgas (A)

By: Charles C.Y. Wang, Paul M. Healy, Penelope Rossano and Kyle Thomas

This case centers around the Air Products' hostile takeover attempt of Airgas in 2010. Air Products argued that its offer of a 38% premium is generous given Airgas' poor performance, which Air Products attributed to underperforming and entrenched managers at Airgas. On... View Details

Keywords: Acquisition; Business and Shareholder Relations; Industrial Products Industry; Energy Industry; Chemical Industry

March 2018
Article

Enacting Knowledge Strategy Through Social Media: Passable Trust and the Paradox of Non-work Interactions

By: Tsedal Neeley and Paul Leonardi

Despite the recognition that knowledge sharing among employees is necessary to enact knowledge strategy, little is known about how to enable such sharing. Recent research suggests that social media may promote knowledge sharing because they allow social lubrication and... View Details

Keywords: Knowledge Sharing; Strategy; Social and Collaborative Networks; Employees; Interactive Communication; Trust

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School Leadership | About

Affairs Brian Kenny Chief Marketing & Communications Officer Jana Kierstead Executive Director, MBA and Doctoral Programs and External Relations Ellen Mahoney Chief Human Resources Officer Richard P. Melnick... View Details

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Technology & Operations Management - Faculty & Research

equates to billions of dollars in funding—there are substantial gains from developing new ways of identifying and supporting productive scientists. Citation Read Now Related Bertolotti, Fabio, Kyle R. Myers, and Wei Yang Tham.... View Details

22 May 2024
HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

you. It doesn’t rely on what you say. It observes what you do and choose not to do and builds a model of who you are.” Ghosh’s analysis debuts at a time when TikTok is drawing fresh scrutiny related to how its Chinese owners influence... View Details

Keywords: by Rachel Layne; Technology

28 Aug 2006
Research & Ideas

Online Match-Making with Virtual Dates

match, the couple meets over their computers for a five-minute Virtual Date, a kind of online ice-breaker that allows two people to communicate in real time using colors, words, and images. In the process of using Virtual Dates, couples... View Details

Keywords: by Martha Lagace; Publishing

March 2022 (Revised November 2022)
Case

When Should CEOs Speak Out Publicly? The 2021 Georgia Voting Law

By: William W. George, Hubert Joly and Amram Migdal

This case describes the March 2021 passage of a voting and elections law in the U.S. state of Georgia and reactions by corporations and corporate leaders to the law. Included are a brief history of voting rights in the United States and Georgia and an overview of the... View Details