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  • All HBS Web  (1,210)
    • People  (2)
    • News  (238)
    • Research  (666)
    • Events  (5)
    • Multimedia  (2)
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  • 03 Feb 2015
  • First Look

First Look: February 3

Eastwick, Jenna H. Frost, and Michael R. Maniaci Abstract—This article began as an adversarial collaboration between two groups of researchers with competing views on a longstanding question: Does familiarity promote or undermine... View Details
Keywords: Sean Silverthorne
  • 25 Jun 2019
  • Research & Ideas

The Powerful Strategic Tool Companies Should Not Try to Control

World Nutella Day, held on February 5, inspired more than 40,000 Instagram posts as fans of the chocolate-hazelnut spread shared recipe videos, memes, and selfies with jars. It was free marketing for Nutella maker Ferrero, which almost... View Details
Keywords: by Danielle Kost
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

forthcoming Financial Analysts Journal Optimal Tilts: Combining Persistent Characteristic Portfolios By: Baker, Malcolm, Ryan Taliaferro, and Terry Burnham Abstract—We examine the optimal weighting of four tilts in U.S. equity markets... View Details
Keywords: Sean Silverthorne
  • 20 Aug 2013
  • First Look

First Look: August 20

Publications August 2013 Marketing Science Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans By: Chung, Doug J., Thomas Steenburgh, and K. Sudhir Abstract—We estimate a dynamic... View Details
Keywords: Anna Secino
  • 13 Dec 2011
  • First Look

First Look: Dec. 13

  PublicationsAdding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time Authors:Jill Avery, Thomas J. Steenburgh, John Deighton, and Mary Caravella Publication:Journal of Marketing (forthcoming) Abstract In... View Details
Keywords: Sean Silverthorne
  • July – August 2010
  • Article

Vision Statement: Mapping the Social Internet

By: Mikolaj Jan Piskorski and Tommy McCall
Fresh data on internet user behaviors around the globe show an East-West divide. View Details
Keywords: Consumer Behavior; Emerging Markets; Social and Collaborative Networks; Internet
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Piskorski, Mikolaj Jan, and Tommy McCall. "Vision Statement: Mapping the Social Internet." Harvard Business Review 88, nos. 7-8 (July–August 2010).
  • 29 Oct 2018
  • Research & Ideas

Hunting for a Hot Job in High Tech? Try 'Digitization Economist'

Under chief economist Pat Bajari, Amazon has hired more than 150 PhD economists in five years. He’s also cornered the market on what might be called “rookie economists” just out of school. That crowns Amazon the largest employer of tech... View Details
Keywords: by Roberta Holland; Technology; Education
  • 11 Nov 2020
  • Research & Ideas

How Hackathons Help Decide Platform Winners and Losers

competitive challenges facing software companies. Their market success depends largely on persuading the above-mentioned developers to write for their platforms. A new research paper suggests that the two sides can serve their own best... View Details
Keywords: by Michael Blanding; Technology
  • 23 Sep 2013
  • Research & Ideas

Status: When and Why It Matters

matters. "Status effects are estimated much smaller once you account for two factors. First, the market places disproportional value on the pinnacle of quality—the Bugattis of this world, for example. And second, the View Details
Keywords: by Dina Gerdeman
  • 10 Jan 2005
  • Research & Ideas

Motivation and the Cross-Sector Alliance

incentives to do that. At the time of entering the collaboration with the JLCM, it held an oligopolistic leading position in its industry on a global level, reaching almost 80 percent of the Mexican market. Moreover, increasing its View Details
Keywords: by James Austin, Ezequiel Reficco & SEKN research team
  • 26 Mar 2019
  • Working Paper Summaries

Managed Ecosystems and Translucent Institutional Logics: Engaging Communities

Keywords: by Elizabeth J. Altman, Frank Nagle, and Michael Tushman
  • 04 Dec 2018
  • First Look

New Research and Ideas, December 4, 2018

forthcoming Entrepreneurship and Collaboration Inter-Organizational Collaboration and Start-Up Innovation By: Aggarwal, Vikas A., and Andy Wu Abstract—This chapter presents an overview of the literature on... View Details
Keywords: Dina Gerdeman
  • September 2018
  • Article

Aggregation of Consumer Ratings: An Application to Yelp.com

By: Weijia Dai, Ginger Jin, Jungmin Lee and Michael Luca
Because consumer reviews leverage the wisdom of the crowd, the way in which they are aggregated is a central decision faced by platforms. We explore this "rating aggregation problem" and offer a structural approach to solving it, allowing for (1) reviewers to vary in... View Details
Keywords: User Generated Content; Crowdsourcing; Yelp; Social and Collaborative Networks; Information; Internet and the Web; Learning; Mathematical Methods; E-commerce
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Dai, Weijia, Ginger Jin, Jungmin Lee, and Michael Luca. "Aggregation of Consumer Ratings: An Application to Yelp.com." Quantitative Marketing and Economics 16, no. 3 (September 2018): 289–339.
  • June 2013 (Revised November 2013)
  • Case

Bluefin Labs: The Acquisition by Twitter

By: John Deighton and Leora Kornfeld
What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter... View Details
Keywords: Measurement and Metrics; Data and Data Sets; Internet; Software; Communication Technology; Advertising; Social and Collaborative Networks; Acquisition; Television Entertainment; Advertising Industry; Media and Broadcasting Industry; United States
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Deighton, John, and Leora Kornfeld. "Bluefin Labs: The Acquisition by Twitter." Harvard Business School Case 513-091, June 2013. (Revised November 2013.) (request a courtesy copy.)
  • 20 Aug 2024
  • Book

Why Competing With Tech Giants Requires Finding Your Own Edge

strategies. Hence, this transition necessitates a paradigm shift in strategic thinking. Flip the perspective: Your ecosystem, tech giants included Often, traditional businesses perceive themselves as mere participants in the ecosystems of tech giants when View Details
Keywords: by Feng Zhu; Technology; Information Technology
  • 10 May 2004
  • Research & Ideas

Rethink the Value of Joint Ventures

For many multinational firms doing business in unfamiliar countries, it made sense to create joint ventures with local firms. After all, that local knowledge of customs, suppliers, and markets could save the newcomer months—maybe even... View Details
Keywords: by Cynthia Churchwell
  • 21 Jun 2011
  • First Look

First Look: June 21

Moreover, there is something resembling "intelligent design" in finance, whereby regulators and legislators act in a quasidivine capacity, putting dinosaurs on life support. The danger is that such interventions in the natural processes of the View Details
Keywords: Sean Silverthorne
  • 27 Apr 2010
  • First Look

First Look: April 27

ideas across academic communities. The Predictive Value of Accruals and Consequences for Market Anomalies Authors:Francois Brochet, Seunghan Nam, and Joshua Ronen Publication:The Journal of Accounting, Auditing and Finance (forthcoming)... View Details
Keywords: Martha Lagace
  • 27 Mar 2019
  • Cold Call Podcast

Will Startup Fishbowl Become the Social Media App for Your Industry?

Keywords: Re: Leslie K. John; Consulting
  • 20 Mar 2017
  • Book

Why Companies Are Placing Users at the Core of Their Innovation Strategies

pathway to entrepreneurship. These innovations feed into companies being formed as well. What’s happened in the last 15 years is that users can collaborate and form communities and amplify their innovation processes. That’s the new thing... View Details
Keywords: by Dina Gerdeman
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