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Article

Optimality Bias in Moral Judgment

By: Julian De Freitas and Samuel G.B. Johnson

We often make decisions with incomplete knowledge of their consequences. Might people nonetheless expect others to make optimal choices, despite this ignorance? Here, we show that people are sensitive to moral optimality: that people hold moral agents accountable... View Details

Keywords: Moral Judgment; Lay Decision Theory; Theory Of Mind; Causal Attribution; Moral Sensibility; Decision Making

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Research Summary

Self-environment relationship and its effect on decisions under risk and uncertainty

My research seek to better understand the main cognitive and social abilities that guide our judgments, and the ways they interact with aspects of the situation to shape humans' decisions. It is currently comprised of three related... View Details

March 2018 (Revised March 2019)
Technical Note

Control or Flexibility? Structured Empowerment Offers Both — Lessons from Retail & Service Chains

By: Tatiana Sandino

This note explains how several retail and service organizations use a practice described here as “structured empowerment” to balance control and flexibility as they grow. I define structured empowerment as a practice that grants employees both (a) the power to make... View Details

Keywords: Service Operations; Standards; Employees; Service Delivery; Decision Making; Power and Influence; Retail Industry; Service Industry

Research Summary

The Economics of Search

Utilizing data on web searches, we characterize the economics of search and estimate the path of diffusion for information, allowing us to specify how choice sets are actually formed among consumers and examine the impact of cybergeography vs. spatial geography. Joint... View Details

September 1974
Case

Max-Able Medical Clinic (A)

The issue concerns introduction of a new technology in health care delivery. The case requires the student to analyze the process for delivering health care via a new technology, the multiphasic testing facility. Analysis of patient flow, capacity, choice of tests, and... View Details

Keywords: Service Delivery; Technology Adoption; Health Care and Treatment; Service Industry; Health Industry

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August 1995 (Revised January 1997)
Exercise

Consumer Behavior Exercise (C)

By: John A. Deighton and Susan M. Fournier

Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details

Keywords: Consumer Behavior

May 1994
Background Note

Designing Channels of Distribution

By: V. Kasturi Rangan

Presents a framework and a method for addressing the new product channel choice decision. Offers a six-step method that involves: 1) disaggregating and prioritizing a distribution channel by customers' channel function requirements; 2) obtaining and combining... View Details

Keywords: Distribution Channels; Framework; Cost; Customers; Cost vs Benefits; Management

November 2001
Case

Charles Schwab Corp.: Introducing A New Brand

By: Rajiv Lal and David Kiron

As the financial services industry converges, how should Charles Schwab, widely known as a discount brokerage firm, position its brand? This case presents elements of the company's overall brand strategy--including brand assets, choice of target audience, and media... View Details

Keywords: Growth and Development Strategy; Brands and Branding; Marketing Strategy; Financial Services Industry

25 Jun 2019
Cold Call Podcast

In the Platform Economy, Upwork Searches for Better Matches in the Cloud

Keywords: Re: David B. Yoffie; Web Services

Research Summary

General research interests

Effects of marketing actions on food choices, energy intake, and obesity.
Psychophysics of package and portion size perception and preferences.
Mere-measurement and self-generated validity effects in survey research.
Attention and choice... View Details

September 2009
Article

Spousal Control and Intra-Household Decision Making: An Experimental Study in the Philippines

By: Nava Ashraf

Using an experimental design I elicit causal effects of spousal observability and communication on financial choices of married individuals in the Philippines. Making choices public moves men from putting money into their own account to consumption; communication with... View Details

Keywords: Intra-household; Bargaining; Experiments; Economic Development; Saving; Governance Controls; Decision Choices and Conditions; Personal Finance; Family and Family Relationships; Household; Gender

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March 2019
Case

DayTwo: Going to Market with Gut Microbiome

By: Ayelet Israeli and David Lane

DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in... View Details

2021
Article

The Virtues and Limitations of Dynamic Capabilities

By: Bharat Anand and David J. Collis

Dynamic capabilities have been identified as a key determinant of competitive advantage. This paper explores the foundations of dynamic capabilities, and the limits to their effectiveness, first theoretically and then through the case of Danaher, the most successful... View Details

Keywords: Dynamic Capabilities; Danaher; Resources; Theory Of The Firm; Value-based Strategy; Organizations; Performance Effectiveness; Competitive Advantage; Strategy

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December 1982 (Revised September 2015)
Case

Halloran Metals

By: Roy Shapiro

Two competitors in the Northeast steel service center industry have made very different choices with regards to logistics and operating strategy. One distributes from a large central location; the other operates seven widely scattered warehouses. Students can diagnose... View Details

Keywords: Logistics; Business Strategy; Competitive Strategy; Business Cycles; Decision Choices and Conditions; Metals and Minerals; Supply Chain; Steel Industry; United States

Article

Partially Verifiable Information and Mechanism Design

By: Jerry R. Green and Jean-Jacques Laffont

In a principal-agent model with adverse selection, we study the implementation of social choice functions when the agent's message space is a correspondence which depends on this true characteristic. We characterize such correspondence for which the Revelation... View Details

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August 1997
Case

Natural Blends, Inc.

By: H. Kent Bowen, Ramchandran Jaikumar and Karen Krause

Describes the continuous flow process used to generate orange juice concentrate. Production involves several tightly coupled process steps with varying production rates and setup times. Given production constraints and customer requirements, management choices must be... View Details

Keywords: Customer Focus and Relationships; Decisions; Management Analysis, Tools, and Techniques; Product; Performance Capacity; Performance Productivity

August 1995 (Revised January 1997)
Exercise

Consumer Behavior Exercise (A)

By: John A. Deighton and Susan M. Fournier

Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the... View Details

Keywords: Consumer Behavior

February 1999 (Revised June 1999)
Case

Hotmail

Sabeer Bhatia, cofounder and CEO of Hotmail, is making efforts to finance and grow this business, which is based on free Web-based e-mail. Describes early, successful efforts at raising several rounds of venture capital and presents choices around a next stage of... View Details

Keywords: Venture Capital; Internet; Financing and Loans; Problems and Challenges; Business Startups; Web Services Industry

April 1990
Supplement

Philip Morris Companies' ""Bill of Rights"" Sponsorship Program, Responses

By: Stephen A. Greyser and Norman Klein

Describes the reactions of public interest groups, members of the House of Representatives, and others. Further documents reactions to the choice of Philip Morris (PM) as a sponsor. Invites students to weigh the corporate pluses and minuses for PM, given these... View Details

Keywords: Marketing Channels; Behavior; Public Opinion; Segmentation

November 2022
Case

Hiring with the Community in Saint Paul

By: Mitchell B. Weiss and Sarah Mehta

This case reviews Saint Paul Mayor Melvin Carter’s decision to involve the community in the process of hiring his cabinet members. Rather than relying on an executive recruiting firm or choosing cabinet heads from his own network, Carter recruited 100 community members... View Details

Keywords: Community Engagement; Competency and Skills; Government and Politics; Human Resources; Government Administration; Recruitment; Selection and Staffing; Decision Making; Public Administration Industry; United States; Minnesota; Saint Paul

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