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Show Results For
- All HBS Web
(1,024)
- People (1)
- News (176)
- Research (579)
- Events (9)
- Multimedia (3)
- Faculty Publications (375)
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- 28 Feb 2005
- Research & Ideas
Amazon, eBay and the Bidding Wars
until at least 10 minutes have passed without a bid. Q: In your study of eBay, how much sniping was going on, and what categories or products were most likely to be sniped? A: In the eBay data we collected for our 2002 American Economics... View Details
- 23 Sep 2008
- First Look
First Look: September 23, 2008
of the modern neo-liberal regime. No PDF is available for download at this time. Social Categories and Minimizing Joint Gains: An Ethical Dilemma? Authors:Stephen M. Garcia, Max H. Bazerman, and Dale T. Miller Abstract People prefer... View Details
Keywords: Martha Lagace
- 10 Aug 2016
- Research & Ideas
Prospective Students Steer Clear of Schools Rocked by Scandal
campus incidents by doing searches of college names and four different types of scandals: murders, sexual assaults, hazing, and cheating. Murders accounted for the largest category of media stories at 42 percent of incidents, followed by... View Details
- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
could influence zapping, such as brand familiarity, the ad's visual complexity (too much or too little shows higher levels of zapping), and product category (perhaps you'd be more likely to watch a commercial for a "hedonic"... View Details
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
product categories on the Internet. An analysis by Harris Interactive ecommercePulse computed the ratio of dollars consumers spent offline as a result of online shopping to dollars spent online. The greater the ratio, the more likely that... View Details
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
ingredient is central to the functional performance of the final product. Think Shimano gear systems on performance bicycles or Monsanto's Nutrasweet, added to Equal sweetener. 3. The final products are not well-branded themselves, either because the View Details
- 13 Oct 2010
- Research & Ideas
How Government can Discourage Private Sector Reliance on Short-Term Debt
bills, for example. In the paper we worked out a simple example of how this might work. At the end of last year, there were about $1.8 trillion of T-bills outstanding, with an average maturity of 102 days. One simple option is to simply shuffle maturities within the... View Details
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
reducing their assortment in various categories by 20 percent to as much as 80 percent, they increased their revenues by 11 percent. An alternative to reducing variety would be to help consumers navigate the variety that exists. Sometimes... View Details
- 08 Nov 2024
- HBS Case
What Wartime Service Taught These Historic Leaders
trip there that he wanted to see numbers improve in categories such as guns on the battlefield, attacks against the North, and enemies captured and killed. But the pressure to hit the numbers caused his commanders to report falsely... View Details
- 09 Dec 2008
- First Look
First Look: December 9, 2008
inventory studies range from 190 million to 3,849 million dry t. The Canadian inventory studies, which included reasonably comprehensive sets of biomass categories, estimate availability to range from 64 million green t to 561 million dry t. The largest biomass View Details
Keywords: Martha Lagace
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
brick and clicks are Home Depot and Pet Smart. What did Home Depot do right? Rajiv Lal: Home Depot thought about the challenges facing their business very strategically. They've gone category by category and... View Details
- 18 Nov 2013
- Op-Ed
Twitter IPO: Overvalued or the Start of Something Big?
that we call disruption are already at work in this relatively new category that has anointed Twitter as the leader of the pack. Sustaining a successful business position generally requires two things: having a successful position and... View Details
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
Must-have features of yesterday are today's can-live-withouts. Trusted brands are especially valued and they can still launch new products successfully, but interest in new brands and new categories fades. Conspicuous consumption becomes... View Details
Keywords: by John Quelch
- 20 Jan 2010
- First Look
First Look: Jan. 20
Resource Allocations across Social Categories Authors:Stephen M. Garcia, Max Bazerman, Shirli Kopelman, Avishalom Tor, and Dale T. Miller Publication:Special Issue on Behavioral Ethics: A New Empirical Perspective on Business Ethics... View Details
Keywords: Martha Lagace
- 29 Sep 2003
- Research & Ideas
Why Managing Innovation is Like Theater
likelihood of valuable outcomes. However, the methods you'll use will differ from, and sometimes conflict with, methods that work when you do know where you're going. There is an increasingly important category of work—knowledge work—that... View Details
Keywords: by Rob Austin & Lee Devin
- 20 Aug 2001
- Research & Ideas
Making an Ally of Uncle Sam
moves as they play these games and these moves interact. They also seek to shape the rules in advantageous ways, for example, by undertaking a merger, or entering a new market. 6 2. Value-net games and public interest games. We will focus on these two View Details
- 19 Nov 2018
- Sharpening Your Skills
E-Santa: Is Retail Ready for Digital Christmas?
at risk of losing them. Retailing Revolution: Category Killers on the Brink Mass-market retailers, particularly big-box "category killers," are under critical pressure from online competitors. Why Online Retailers Should Hide... View Details
- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
company is committed to making investments to create value for other stakeholders even if this is at a cost to shareholders? Obviously the dividing lines between these categories of risks, opportunities, and "other commitments" are not... View Details
Keywords: by Martha Lagace
- 21 Mar 2012
- Op-Ed
Finding the Right Jeremy Lin Storyline
difficult to understand multiple identity stories in combination. It means holding on to complexity and not using simple reasoning around one category or another to guide our thinking. The second is fear. It is difficult to talk about the... View Details
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
This is a lesson that actually applies to any consumer category really. I would say with pretty much any product or service that somebody is selling, word-of-mouth is always going to be important. So for the marketers that are out there... View Details