Publications

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April 2013
Article

In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard

By: Elie Ofek and Jill Avery

The article presents a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment for the development of educational toys,... View Details

Keywords: Innovation; Growth Strategy; Consumer Marketing; Marketing; Brand Management; Market Research; New Product Development; Marketing Management; Technology Commercialization; Technology; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Products Industry; Electronics Industry; Technology Industry; North and Central America; United States

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27 Jun 2017
First Look

First Look at New Research and Ideas, June 27

relative to the base model. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52788 Wage Elasticities in Working and Volunteering: The Role of Reference Points in a Laboratory Study By: Exley, Christine L., and... View Details

Keywords: Sean Silverthorne

28 Aug 2007
First Look

First Look: August 28, 2007

counterparts. In most countries, firms have become less diversified over time. However, there is no such trend in China. The level of diversification of Chinese enterprises does not vary over our study period (2001-2005), making Chinese... View Details

Keywords: Martha Lagace

December 2015
Article

Task Shifting in Surgery: Lessons from an Indian Heart Hospital

By: Budhaditya Gupta, Robert S. Huckman and Tarun Khanna

We present a case study that illustrates task shifting, the transfer of activities from senior to junior colleagues, in the context of cardiac surgery at the Narayana Health City Cardiac Hospital (NH) in India. The case discusses the factors driving the adoption of... View Details

Keywords: Service Delivery; Rank and Position; Health Care and Treatment; Health Industry; India

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Article

Is This the Right C-Suite Role?

By: Anne Donnellon, Joshua D. Margolis and Amy Gallo

A Harvard Business School Case Study is presented which asks "Is This the Right C-Suite Role?" Experts Rakefet Russak Aminoach, managing partner at venture capital firm TeamB, and Nadia Rawlinson, chief people officer at Slack and a board director at Vail Resorts and... View Details

Keywords: Executives; Women Executives; Office Politics; Management Teams; Personal Development and Career

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April 2025 (Revised April 2025)
Case

JPMorganChase: Leadership in the Age of GenAI

By: Iavor I. Bojinov, Karim R. Lakhani and David Lane

This case study examines JPMorgan Chase's (JPMC) journey in adopting and implementing Generative AI (GenAI) following the release of ChatGPT. It outlines JPMC's initial cautious approach focused on data security, followed by strategic investments in internal platforms... View Details

December 2024
Case

Xtalic

By: Joshua Lev Krieger and Jim Matheson

This case study examines the commercialization efforts of Xtalic, a startup founded by MIT scientists based on their discovery of a novel material science method to protect metal substrates. The case focuses on the strategic decisions involved in bringing this... View Details

Keywords: Innovation ＆ Entrepreneurship; Innovation and Management; Entrepreneurial Finance; Entrepreneurship; Business Model; Business Startups; Agreements and Arrangements; Science-Based Business; Commercialization

09 Aug 2016
First Look

August 9, 2016

decisions about, the person who expressed emotion. In Studies 1a–c, participants viewed individuals who reframed distress as passion as more competent than those who attributed distress to emotionality or made no attribution. In View Details

Keywords: Sean Silverthorne

20 Oct 2015
First Look

October 20, 2015

Collaborative Marketing by a Global Financial Institution and a Major Art Museum By: Lund, Ragnar, and Stephen A. Greyser Abstract—Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It View Details

Keywords: Sean Silverthorne

April 2013
Teaching Plan

Barclays and the LIBOR Scandal

By: Clayton S. Rose and Aldo Sesia

In the summer of 2012, Barclays plc, one of the largest banks in the world, agreed to settle with authorities and acknowledged that the firm had manipulated LIBOR (London Inter-Bank Offered Rate)—a benchmark reference rate that was fundamental to the operation of... View Details

Keywords: Financial Systems; Financial Services; Corruption; Regulation; General Management; Management; Leadership; Economic Systems; Crime and Corruption; Ethics; Culture; Banking Industry; Financial Services Industry; United Kingdom

31 Jan 2017
First Look

First Look at New Research: January 31, 2017

2017 Cambridge, MA: Belknap Press of Harvard University Press Democracy: A Case Study By: Moss, David Abstract—Democracy: A Case Study invites... View Details

Keywords: Carmen Nobel

28 Apr 2015
First Look

First Look: April 28

annual public outcomes report. They also introduce bundled payment contracts with three insurers for orthopedic surgeries and join a multi-hospital study for applying time-driven activity-based costing to identify process improvement and... View Details

Keywords: Sean Silverthorne

04 Jan 2018
Working Paper Summaries

Creating the Market for Organic Wine: Sulfites, Certification, and Green Values

Keywords: by Geoffrey Jones and Emily Grandjean; Food & Beverage

November 1994 (Revised August 1997)
Case

TV Guide (A)

By: Jeffrey F. Rayport

TV Guide is the largest magazine in the United States and is attaining record profitability. This case details the economics of TV Guide's success by studying its advertiser and reader relationships. Presents a detailed look at how a large magazine manages all aspects... View Details

Keywords: Journals and Magazines; Customers; Marketing Strategy; Advertising; Publishing Industry; United States

07 Jun 2016
First Look

June 7, 2016

paper includes Appendix A, which describes our detailed findings by category. Appendix B, a tabular summary of the 142 studies in our sample, is available on request from the authors. Download working paper:... View Details

Keywords: Sean Silverthorne

24 May 2017
Working Paper Summaries

Digital Labor Markets and Global Talent Flows

Keywords: by John Horton, William R. Kerr, and Christopher Stanton

March 2003 (Revised June 2003)
Case

International Securities Exchange, The: New Ground in Options Markets

This case examines the equity options market and studies the major parties involved and the options trading process. It takes an in-depth look at the path taken by the International Securities Exchange as it entered a mature exchange industry and transformed itself... View Details

Keywords: Capital Markets; Investment

April 2020
Case

Promoting Land and Nature Jerky

By: John A. Quelch and Katherine B. Hartman

Kathy Ayers, Vice President of Marketing and Communications for Land and Nature (L&N) Jerky Company, needs to make a recommendation about L&N's 2020 promotional spending. L&N's CEO, Tim Ryan, wants her to calculate different scenarios using historical data to determine... View Details

Keywords: Advertising; Spending; Marketing Communications; Marketing Strategy; Product Positioning; Food and Beverage Industry