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Show Results For
- All HBS Web
(32,020)
- People (86)
- News (11,079)
- Research (13,766)
- Events (154)
- Multimedia (1,394)
- Faculty Publications (10,938)
- October 2012
- Article
Target the Right Market
By: Jill Avery and Thomas Steenburgh
SparkPlace is a two-year-old business with a hot new product: software that manages and measures the effectiveness of permission-based marketing campaigns for social media. The company is in the process of deciding on which of two customer segments to focus its... View Details
Keywords: Marketing; Market Segmentation; Customer Defection; Customer Lifetime Value; Customer Relationship Management; CRM; Market Segmentation And Target Market Selection; Marketing Strategy; Product Marketing; Customer Focus and Relationships; Customer Value and Value Chain; Technology Industry; United States
Avery, Jill, and Thomas Steenburgh. "Target the Right Market." Harvard Business Review 90, no. 10 (October 2012): 119–123.
- 21 Sep 2016
- Blog Post
Meet the Global Business Club
The Global Business Club is a student-run organization at the Harvard Business School. We provide services to support students interested in growing their global intelligence,... View Details
Keywords: All Industries
- 2001
- Chapter
A Business Manager's Approach to Climate Change
By: Forest Reinhardt and Kimberly O'Neill Packard
Reinhardt, Forest, and Kimberly O'Neill Packard. "A Business Manager's Approach to Climate Change." In Climate Change: Science, Strategies, & Solutions, edited by Eileen Claussen. Leiden: Brill Academic Publishers, 2001.
- 01 Dec 2018
- News
Evergreen Business
Above: photo by John Loomis About 80 percent of Frans Kok’s (MBA 1972) cut-your-own customers make the trek to the Middleburg Christmas Tree Farm in Philomont, Virginia, during the two weeks after Thanksgiving. After bumping down the... View Details
Keywords: Jen McFarland Flint
- January 2000 (Revised June 2000)
- Case
Alloy.com: Marketing to Generation Y
By: John A. Deighton and Gil McWilliams
A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The... View Details
Keywords: Marketing Strategy; Internet and the Web; Business and Community Relations; Partners and Partnerships; Customer Relationship Management; Decision Choices and Conditions; Business Startups; Information Technology Industry; Consumer Products Industry
Deighton, John A., and Gil McWilliams. "Alloy.com: Marketing to Generation Y." Harvard Business School Case 500-048, January 2000. (Revised June 2000.) (request a courtesy copy.)
- May 1991
- Case
Fourth Phase of Marketing: Marketing History and the Business World Today
Keywords: Marketing
Tedlow, Richard S. "Fourth Phase of Marketing: Marketing History and the Business World Today." Harvard Business School Case 391-249, May 1991.
- Web
Crossover Into Business
For professional athletes. By Harvard Business School. For professional athletes. By Harvard Business School. Crossover Into Business is a semester-long program in which... View Details
- TeachingInterests
How to Talk Gooder in Business and Life
This is an Elective Curriculum course for HBS MBA students. People must converse effectively to achieve success in every aspect of business and life – from pitching ideas to giving feedback, brainstorming and making strategic decisions, from interviewing to firing.... View Details
All Business is Local
Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on... View Details
- 16 Sep 2014
- News
Use Data to Fix the Small Business Lending Gap
- 26 Oct 2022
Top Business Schools Discuss: Military in Business
Management and The Wharton School to learn about their MBA programs and the experience of Military students and recent alumni in business school and beyond. The event will feature a moderated panel... View Details
- 15 Nov 2022
Top Business Schools Discuss: Women in Business
Business, and The Wharton School to learn about their MBA programs and the experience of women in business school and beyond. The event will feature a moderated panel discussion with the opportunity View Details
- 9 AM – 9 AM EDT, 26 Sep 2018
- HBS Online
HBX Sustainable Business Strategy
Learn how to become a purpose-centered business leader while examining the critical role that businesses play in solving the world's big problems, including climate change, income inequality, and social injustice. Program Dates: September 26, 2018 - October 17, 2018. View Details
- 17 Apr 2015
- News
The Key to Creating Socially Conscious Businesses
- January 2021 (Revised March 2021)
- Case
Jumia's Path to Profitability
By: Ramon Casadesus-Masanell, Pippa Tubman Armerding and Gamze Yucaoglu
The case opens in September 2019 as Sacha Poignonnec and Jeremy Hodara, co-founders and co-CEOs of Jumia, the leading Pan-African e-commerce platform, are contemplating the company’s path to profitability in the aftermath of a fragile investor sentiment, as the company... View Details
Keywords: Retail; Business Models; Business Model; Business Startups; Emerging Markets; For-Profit Firms; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Entrepreneurship; Competition; Expansion; Logistics; Profit; Resource Allocation; Diversification; Corporate Strategy; Retail Industry; Technology Industry; Africa
Casadesus-Masanell, Ramon, Pippa Tubman Armerding, and Gamze Yucaoglu. "Jumia's Path to Profitability." Harvard Business School Case 721-355, January 2021. (Revised March 2021.)
Eight Business Books to Challenge Your Thinking
We hope our readers are able to enjoy plenty of downtime this summer, as leisure and rest are an important part of preventing burnout and allowing ourselves time to develop new ideas.
We’ve rounded up recommendations for eight books that have held our... View Details
Chiara Farronato
Chiara Farronato is Glenn and Mary Jane Creamer Associate Professor of Business Administration in the Technology and Operations Management Unit at Harvard Business School, and co-Principal Investigator of the Platform Lab at the Digital... View Details
- 06 Nov 2019
- Op-Ed
Torched Planet: The Business Case to Reinvent Almost Everything
The world is. on. fire. The Earth is burning. We only have a little time to arrest climate change, and if we fail to do so the consequences will be both dire and irreversible. We have the technology and the resources to fix things, if we want to. We even have a... View Details
HBX: Sustainable Business Strategy
Climate change. Income inequality. Institutional collapse. Sustainable Business Strategy is a flexible, 3 week, highly-interactive online course designed to provide participants with the tools they need to build thriving businesses while... View Details