Business Evaluation - Publications - Faculty & Research

June 2024
Teaching Note

Beamery: Using Skills and AI to Modernize HR

By: Boris Groysberg, David Lane, Susan Pinckney and Alexis Lefort

Teaching Note for HBS Case No. 424-004. Unicorn human relationships startup Beamery evaluates it growth versus depth strategy as its strategic partners and customers could become future competitors in a quickly changing AI based human resources and talent management... View Details

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September 2012 (Revised January 2013)
Case

SMARTBITES (A)

By: Michael Roberts, Jeronimo Silva and Amar Bhide

The case describes a Turkish brother-sister team who are evaluating the option of acquiring and operating a franchise of a US bakery/cafe in Turkey. They are comparing this option to that of simply starting a similar business. View Details

Keywords: Franchising; Start-up; Franchise Ownership; Family Ownership; Business Startups; Cost vs Benefits; Multinational Firms and Management; Food and Beverage Industry; Retail Industry; Turkey; United States

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January 2013
Supplement

SMARTBITES (B): May 2009

By: Michael Roberts and Amar Bhide

The case describes a Turkish brother and sister team who are evaluating the option of acquiring and operating a franchise of a large US bakery/cafe for Turkey. They are comparing this option to that of simply starting a similar business. View Details

Keywords: Franchising; Start-up; Franchise Ownership; Business Startups; Food and Beverage Industry; Turkey

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26 Jun 2023
Research & Ideas

Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

the day, huddling with family in the Florida twilight as brilliant fireworks light up the sky above Cinderella’s castle. Disney clearly knows a thing or two about creating memorable moments, says Julian De Freitas, assistant professor at Harvard View Details

Keywords: by Michael Blanding; Entertainment & Recreation

June 1993 (Revised November 2006)
Background Note

Why I Use the Case Method to Teach Accounting

By: William J. Bruns Jr.

Thoughts on choosing teaching methods and the advantages of the case method for achieving the objectives of a survey course in accounting. Criteria for selecting or preparing good cases, developing a course outline, and for evaluating student and teacher performance. View Details

Keywords: Accounting; Business Education

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November 2023 (Revised June 2025)
Case

Aviva plc: Examining Net Zero

By: Peter Tufano, Brian Trelstad and Matteo Gasparini

The board of Aviva Plc, one of the world’s largest insurers, must review its climate risk exposures and evaluate next steps. Risk experts at the firm have conducted a robust set of analyses prepared for its regulator, the Bank of England, simulating how various climate... View Details

Keywords: Analysis; Climate Change; Insurance; Governing and Advisory Boards; Risk Management; Adaptation; Financial Services Industry; Insurance Industry; Europe; United Kingdom

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Research Summary

Family, Inc. Historical Development of German and US Family Firm

Family-owned businesses are the most common form of business organization worldwide. This project deals with the main characteristics of closely-held ownership and more precisely families as majority owners. It strives for an international comparison of family firms... View Details

October 2016 (Revised October 2017)
Case

Going Rogue: Choson Exchange in North Korea

By: Sophus A. Reinert, Dawn H. Lau and Amy MacBeath

In mid-2015, the Singapore-based CEO of Choson Exchange Geoffrey See pondered his next move. He had founded Choson Exchange as a non-profit in 2009 to further female entrepreneurship in North Korea by providing business and legal training in the isolated country. Now,... View Details

Keywords: Entrepreneurship; For-Profit Firms; Risk and Uncertainty; Opportunities; North Korea

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23 Jan 2007
First Look

First Look: January 23, 2007

Working PapersNone this week. Cases & Course MaterialsBundling the Contracts: TA-Energy Harvard Business School Case 807-075 Stimulates discussion of entrepreneurship in emerging economies, especially for entrepreneurs returning... View Details

Keywords: Martha Lagace

Research Summary

Quality in Service Operations

Rogelio Oliva is interested in understanding how the operational characteristics of service delivery processes interact with human resource and marketing policies to determine the long term productivity, quality, and profitability of a service operation. Specifically,... View Details

February 2024 (Revised December 2024)
Case

Best Buy Health: Enabling Care at Home

By: Robert S. Huckman, Rosabeth Moss Kanter, Antonio Moreno, Bradley Staats and Sarah Mehta

This case explores retailer Best Buy’s decision to enter health care. Best Buy Health aims to enable care at home across three prongs: consumer health, active aging, and virtual care. A key pillar of Best Buy Health's strategy is leveraging the Geek Squad—the company's... View Details

Keywords: Business Ventures; Health Care and Treatment; Innovation and Invention; Business Strategy; Market Entry and Exit; Service Delivery; Service Operations; Electronics Industry; Health Industry; Retail Industry; United States; Minnesota

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28 Jun 2011
First Look

First Look: June 28

Display Dennis Campbell and Rui LuHarvard Business School Case 111-072 An abstract is unavailable at this time. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/111072-PDF-ENG The Ford Fiesta John Deighton and Leora... View Details

Keywords: Sean Silverthorne

May 2025
Case

From oneworld to a New World? LATAM’s High-Stakes Alliance Dilemma

By: Juan Alcacer and Valentina Tarzijan

As global alliances evolve and regulatory barriers mount, LATAM Airlines must reassess the strategic logic of partnerships. In 2019, Delta Air Lines proposed a $1.9 billion investment and deeper cooperation via a Joint Business Agreement, prompting LATAM to evaluate... View Details

Keywords: Aviation; Airlines; Transportation; Latin America; North America

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October 2016 (Revised February 2017)
Teaching Note

Alvogen

By: Daniel Isenberg, William R. Kerr and Alexis Brownell

Alvogen is an Icelandic pharmaceutical company that makes and sells generic drugs. Founder and CEO Robert Wessman is deciding whether to take on private equity investors willing to buy out all shareholders, merge with a large and publicly-traded US pharmaceutical... View Details

Keywords: Biotechnology; Globalization; Entrepreneurship; Biotechnology Industry

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17 Sep 2014
News

Ethan Bernstein on Balancing Privacy and Openness in the Workplace

15 Aug 2019
News

How the Best Leaders Inspire Their Employees to Be Innovators

August 2018
Teaching Note

IguanaFix

By: Frank V. Cespedes and Thomas Eisenmann

Teaching Note for HBS No. 817-056. IguanaFix, based in Argentina, is a platform business that connects consumers with home improvement contractors. The founders are evaluating growth options and an investment offer. The case focuses on scaling issues for a venture... View Details

Keywords: Entrepreneurial Marketing; Home Improvement Services; Marketing Management; Scaling; Entrepreneurship; Marketing; Sales; Digital Platforms; Growth and Development Strategy

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September 2023
Teaching Note

Fighting the Battle of the Bulge—Evaluating Do Good/Do Well Innovations in Morbid Obesity Treatment

By: Regina E. Herzlinger

Teaching Note for HBS Case No. 304-009. The case is part of the first module of the Innovating in Health Care course. Its purpose is to demonstrate how to evaluate the “do good” and do well” potential of a health care innovation. View Details

Keywords: Innovation In Healthcare Delivery; Innovation; Obesity; Digital Health; Weight Loss; Health Care and Treatment; Innovation and Management; Business Model; Medical Specialties; Mission and Purpose; Health Industry

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May 2025
Teaching Note

From oneworld to a New World? LATAM’s High-Stakes Alliance Dilemma

By: Juan Alcacer and Valentina Tarzijan

As global alliances evolve and regulatory barriers mount, LATAM Airlines must reassess the strategic logic of partnerships. In 2019, Delta Air Lines proposed a $1.9 billion investment and deeper cooperation via a Joint Business Agreement, prompting LATAM to evaluate... View Details

Keywords: Partners and Partnerships; Governing Rules, Regulations, and Reforms; Competitive Strategy; Decision Choices and Conditions; Air Transportation Industry; Latin America; North America

Citation

March 2017
Case

From mHealth Hackathon to Reality: Diabetes Care

By: Kevin Schulman and Curry Cheek

This case explores the development of a business plan for a mobile health application for diabetes care. The case depicts a student team excited about the opportunity to improve the care of patients with diabetes by contracting an app. They go through a rigorous... View Details