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  • December 2018 (Revised June 2021)
  • Case

Bulb 2015: Foundation

By: John R. Wells and Benjamin Weinstock
In late August 2015, Amit Gudka and Hayden Wood, co-founders of Bulb, Ltd (Bulb), were ready to offer affordable renewable energy to the United Kingdom’s 27 million households. They hoped to capitalize on the hundreds of thousands of customers switching their energy... View Details
Keywords: Green Energy; Start-up; Launch; Customer Acquisition; Customer Churn; Customer Engagement; Electricity; Resources; Growth Strategy; B-Corp; Entrepreneurial Journey; Entrepreneurial Management; Start-ups; Renewable Energy; Business Startups; Business Plan; Business Model; Working Capital; Customers; Growth and Development Strategy; United Kingdom
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  • 17 Jul 2023
  • Research & Ideas

Money Isn’t Everything: The Dos and Don’ts of Motivating Employees

In a post-pandemic business world of hybrid work and quiet quitting, companies must rethink how they motivate employees. Good incentive plans and reward structures require a careful analysis of a company’s objectives, culture, and... View Details
Keywords: by Avery Forman
  • 04 Mar 2024
  • What Do You Think?

Do People Want to Work Anymore?

(AdobeStock/Halfpoint) Sometimes we experience what Yogi Berra described as “déjà vu all over again.” It happened to me several weeks ago and left me wondering whether it’s déjà vu or whether things really have changed. Years ago, my colleague at Harvard View Details
Keywords: by James Heskett
  • December 2018 (Revised June 2021)
  • Supplement

Bulb 2018: Hypergrowth

By: John R. Wells and Benjamin Weinstock
After a wild and volatile year, Bulb, a new entrant in the UK residential energy market, ended March 2018 with 329,171 properties, 1.2% of the total residential energy market). This was 150% ahead of a plan for 130,000 properties and almost ten times the size the... View Details
Keywords: Rapid Growth Stage; Green Energy; Start-up; Customer Acquisition; Customer Churn; Customer Engagement; Electricity; Resources; Growth Strategy; B-Corp; Entrepreneurial Finance; Entrepreneurial Journey; Entrepreneurial Financing; Renewable Energy; Business Startups; Growth and Development Strategy; Business Model; Working Capital; Customers; Growth Management; Finance; Decision Making; United Kingdom
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  • April 2014 (Revised January 2015)
  • Background Note

Note on Mobile Healthcare

By: John A. Quelch and Margaret L. Rodriguez
Delivering health care to the global population was a challenge. Health care costs accounted for ten percent of world GDP by 2013. In the U.S., health care costs were expected to top $3.1 trillion in 2014. New technologies, shortages of trained personnel and... View Details
Keywords: Health Care; Mobile; Mobile App; Public Health; Startups; Hardware; Software; Telemedicine; Global; Medical Devices; Medical Services; Medical Solutions; Entrepreneurs; Government And Business; Technological Change; Health Care and Treatment; Entrepreneurship; Government and Politics; Technological Innovation; Applications and Software; Information Infrastructure; Health Industry; Technology Industry
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    Boris Groysberg

    Boris Groysberg is a professor of business administration in the Organizational Behavior unit at the Harvard Business School. Currently, he teaches courses on talent management and leadership in the school's MBA and Executive Education programs. He has won numerous... View Details
    Keywords: asset management; banking; brokerage; information technology industry; investment banking industry; professional services
    • March 2017 (Revised June 2019)
    • Case

    CEO Activism (A)

    By: Michael W. Toffel, Aaron K. Chatterji and Julia Kelley
    This case introduces CEO activism, a phenomenon in which business leaders engage in political or social issues that do not relate directly to their companies. The case uses several examples to describe why business leaders are engaging in CEO activism and the potential... View Details
    Keywords: Leadership & Corporate Accountability; Environmental And Social Sustainability; Environment; Climate Change; Gender Equality; Communication Strategy; Moral Sensibility; Values and Beliefs; Leadership; Law; Rights; Risk Management; Media; Corporate Social Responsibility and Impact; Religion; Expansion; Strategy; Social Issues; Consumer Products Industry; Electronics Industry; Technology Industry; United States; Indiana; North Carolina
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    • 03 Nov 2023
    • News

    Weekend Sprints: A New HBS Signature Event?

      Yiwei Li

      Yiwei Li is a Doctoral student of Business Administration at Harvard Business School. He concentrates on managerial accounting research, with interest in topics like incentive scheme and management control system. He pursues the goal  of applying research output into... View Details
      • 05 Jan 2024
      • Blog Post

      Meet The HBS African American Student Union

      the Black Investment Club, AASU will host Black business leaders, professionals, and students for a 2-day conference in Boston. The conference gives admitted and prospective students an opportunity to engage... View Details
      • 13 Jul 2021
      • News

      Hate Spreads Faster on Twitter: Evidence from 44 News Outlets

      • 2019
      • Chapter

      Return on Invested Capital (ROIC)

      By: Carliss Y. Baldwin
      Return on invested capital (ROIC) is a financial measure of the profitability of a firm or business unit. If it is greater than the business's cost of capital, then reinvestment of earnings increases shareholder VALUE. The ROIC also determines a maximum self-sustaining... View Details
      Keywords: Capital Efficiency; Dupont Analysis; Financial Metrics; Schumpeterian Competition; Sustainable Growth; Competitive Advantage; Financial Strategy; Resource Allocation; Valuation; Value Creation
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      • 08 Feb 2016
      • News

      A Better Way to Teach History

      • 08 Feb 2016

      A Better Way to Teach History

      • 19 May 2021
      • News

      A Key Strategy to Double Your Profitable Growth Give your employees the right insight into the company's bus

        Haiyang Zhang

        Haiyang Zhang is a doctoral student in the Strategy unit at Harvard Business School. He conducts research on corporate and entrepreneurial strategy.

        Prior to pursuing his PhD, Haiyang was an engagement manager at McKinsey & Company, where he served... View Details

        • 14 Jun 2022
        • Blog Post

        Meet the HBS Jewish Student Association

        The Jewish Student Association (JSA) serves as a resource to develop, inform, support, and enrich Harvard Business School’s Jewish students and those interested in learning more about the Jewish faith and heritage. Open to the full gamut... View Details
        • 21 Jun 2024
        • Blog Post

        What Does PRIDE Mean to You?

        PRIDE is HBS's home for lesbian, gay, bisexual, transgender, queer, and questioning MBA students and their partners. PRIDE builds community through dedicated social and advocacy programming, and in doing so create a supportive environment for emerging leaders to View Details
        • 08 Aug 2022
        • HBS Case

        Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

        fan base. The effective use of social media was how they created an ecosystem." In a recent case study, “BTS and ARMY,” Harvard Business School associate professor Doug Chung and research associate Kay Koo show how BTS marshalled its... View Details
        Keywords: by Shalene Gupta; Media & Broadcasting; Music
        • 2022
        • Book

        Win from Within: Build Organizational Culture for Competitive Advantage

        By: James Heskett
        There is significant evidence that an effective organizational culture provides a major competitive edge—higher levels of employee and customer engagement and loyalty translate into higher growth and profits. Many business leaders know this, yet few are doing much to... View Details
        Keywords: Organizational Culture; Competitive Advantage; Organizational Change and Adaptation; Leadership
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