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Show Results For
- All HBS Web
(3,617)
- People (15)
- News (950)
- Research (2,117)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,497)
- December 2019
- Supplement
Mãe Terra and Unilever (B)
By: Lynn S. Paine, Ruth Costas and Mariana Cal
Unilever is making strides to integrate the operations of Mãe Terra—one of Brazil's leading brands for packaged organic foods—into its own structures, after acquiring the company in 2017. Mãe Terra’s CEO, Alexandre Borges, must decide whether to implement his original... View Details
Keywords: Brand Management; Sustainability; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Corporate Governance; Governing and Advisory Boards; Environmental Sustainability; Organizational Culture; Food and Beverage Industry; Food and Beverage Industry; Brazil; Latin America
Paine, Lynn S., Ruth Costas, and Mariana Cal. "Mãe Terra and Unilever (B)." Harvard Business School Supplement 320-069, December 2019.
- August 2016 (Revised November 2016)
- Case
C.W. Dixey & Son
By: Anat Keinan and Michael B. Beverland
C.W. Dixey & Son is about to be relaunched as a luxury eyewear brand after a fifty-year absence from the marketplace. This case focuses on reviving a dormant brand with a 200-year plus heritage of innovation, craft excellence, and luxury. Drawing on extensive... View Details
Keywords: Luxury Branding; Authenticity; Inconspicuous Consumption; Brand Positioning; Brand Revitalization; Eyeyewear; Market Entry and Exit; Luxury; Market Participation; Brands and Branding; Consumer Products Industry
Keinan, Anat, and Michael B. Beverland. "C.W. Dixey & Son." Harvard Business School Case 517-019, August 2016. (Revised November 2016.)
- June 2009
- Teaching Note
Manchester Products: A Brand Transition Challenge (Brief Case)
By: John A. Quelch and Heather Beckham
- October 2009
- Teaching Note
Inner Mongolia Yili Group: China's Pioneering Dairy Brand (TN)
Teaching Note for [308052]. View Details
- July 2008
- Teaching Note
Hilton Hotels: Brand Differentiation through Customer Relationship Management (TN)
By: Lynda M. Applegate, Gabriele Piccoli and Chekitan Dev
Teaching Note for [809029]. View Details
- 24 Apr 2014
- News
Expanding the brand of the country’s largest magazine publisher
Ann S. Moore (MBA 1978), the first female chair and CEO of Time Inc., oversaw nearly 150 magazines and their brand extensions. During her tenure, she launched more magazines... View Details
- January 1994
- Article
Out of Sight, Out of Mind: Pantry Stockpiling and Brand Usage Frequency
By: B. Wansink and R. Deshpande
Keywords: Brands and Branding
Wansink, B., and R. Deshpande. "Out of Sight, Out of Mind: Pantry Stockpiling and Brand Usage Frequency." Marketing Letters 5 (January 1994): 91–100.
- 21 Sep 2015
- News
Caught! Impact of emission cheating on VW’s brand and future in US
- 06 Mar 2020
- News
How Reader’s Digest Became a Digital-first Multimedia Brand
- September 2000 (Revised November 2002)
- Supplement
Building Brand Community on the Harley-Davidson Posse Ride
Fournier, Susan M. "Building Brand Community on the Harley-Davidson Posse Ride." Harvard Business School Video Supplement 501-801, September 2000. (Revised November 2002.)
- 13 Nov 2023
- Podcast
Jill Avery on Building a Winning Brand Portfolio
What can you learn about brand portfolio strategy from Marriott's $13.3 billion acquisition of Starwood Hotels & Resorts? Harvard Business School Senior Lecturer Jill Avery joins host Chris Linnane in The Parlor Room to answer that question and discuss how Marriott... View Details
- 23 Mar 2022
- News
Online Brands Try a Traditional Marketing Strategy: Physical Stores
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How To Brand an Ingredient
By: John A. Quelch
Quelch, John A. "How To Brand an Ingredient." Harvard Business Online—Marketing Know:How (blog). October 8, 2007. https://hbr.org/2007/10/how-to-brand-an-ingredient-1.
- 26 Jan 2024
- Video