Brand Value - Publications - Faculty & Research

12 Apr 2010
Research & Ideas

One Report: Better Strategy through Integrated Reporting

applicable to every listed company in the world: "The market capitalisation of any company listed on the [Johannesburg Stock Exchange] equals its economic value and not its book value. The financial report of a company, as seen in its... View Details

Keywords: by Martha Lagace

04 Apr 2023
Book

Two Centuries of Business Leaders Who Took a Stand on Social Issues

While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details

Keywords: by Lane Lambert; Consumer Products; Fashion; Retail; Green Technology

28 Mar 2024
News

Rooms with a View

Alexander Mirza (MBA 1997) has spent two decades in the hospitality industry, opening and growing major hotel brands, including Hilton, Starwood, and Caesars, with locations around the world. And with each new project, Mirza faced the same primary challenge. “It didn’t... View Details

Keywords: April White; photos by Christina Gandolfo; Hospitality

20 Apr 2015
Research & Ideas

The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

the most highly valued companies in the world. But how were they able to steer their companies through the volatile ups and downs of decades of changing technologies? What did they have in common? And what can we learn from them about... View Details

Keywords: by Michael Blanding; Computer

26 Feb 2008
First Look

First Look: February 26, 2008

similar behavior following periods of poor financial performance. In addition to offering promotions more frequently, we find that firms offer deeper price discounts to manage earnings during these periods. Furthermore, our results confirm managers' stated willingness... View Details

Keywords: Martha Lagace

01 Jun 2023
News

Pet Project

than children—she started to think more seriously about the value proposition. Spies teamed up with Christine Busaba (MBA 2019) to launch Maev in March 2020 as a direct-to-consumer (DTC) raw dog food company. Business has tripled every... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade

11 May 2016
Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

half its value the moment it is driven off the lot? In a recent roundtable interview at HBS, Avery and Schlesinger joined Ryan Buell, an assistant professor in the Technology and Operations Management Unit, to discuss what’s wrong with... View Details

Keywords: by Sean Silverthorne; Auto

Web

Online Finance & Accounting Courses | HBS Online

intersection of accounting, strategy, and finance, and learn how to evaluate a business’s performance, prospects, and value to make strategic investment decisions that generate financial success. 8 weeks, 5–6 hrs/week Pay by August 14... View Details

06 Dec 2011
First Look

First Look: Dec. 6

of a hypothetical $1,000 to introduce the idea that context, history, and values shape perceptions and expectations. These phenomena can propel behaviors that can lead to circumstances improving or deteriorating-upward or downward... View Details

Keywords: Sean Silverthorne

09 Feb 2023
Blog Post

The Sixth Year of Short Intensive Programs (SIPs) at HBS

significant financial and societal value by accelerating greenhouse gas emission reductions. The course was designed for any student passionate about the role of business in combating climate change, and for students who may want to... View Details

January 2011 (Revised January 2011)
Case

Marvel Enterprises, Inc. (Abridged)

By: Anita Elberse

The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details

Keywords: Business Model; Intellectual Property; Rights; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Entertainment and Recreation Industry

Citation

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17 Aug 2009
Research & Ideas

Quantifying the Economic Impact of the Internet

brand or product Website (61 percent); paid bills (56 percent); watched a video clip (51 percent); used a price comparison site (50 percent); listened to an audio clip (44 percent ). “Social networks and the easy connections they... View Details

Keywords: by John Quelch; Advertising; Publishing

12 Jun 2012
First Look

First Look: June 12

PublicationsPricing to Create Shared Value Authors:Marco Bertini and John T. Gourville Publication:Harvard Business Review 90, no. 6 (June 2012) Abstract Many companies are in competition with their customers to extract as much View Details

Keywords: Sean Silverthorne

Web

Business History - Faculty & Research

consumers based on new green brand identities. Spring 2014 Article Charting Dynamic Trajectories: Multinational Firms in India By: Prithwiraj Choudhury and Tarun Khanna In this article, we provide a synthesizing framework that we call the... View Details

12 Dec 2005
Research & Ideas

Using the Law to Strategic Advantage

protection, such as patents, trade secrets, and trademarks. A trademark offers a way to capture the brand equity of a company or a product. BusinessWeek recently calculated that the value of the Coca-Cola... View Details

Keywords: by Sean Silverthorne; Legal Services

16 Jul 2020
Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

association as well as the food and beverage brands that supply them. We’ve invested in the industry and served as corporate board members and leaders of industry coalitions, and we now, as educators, prepare future founders and leaders... View Details

Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage

08 Jan 2019
First Look

New Research and Ideas, January 8, 2019

case:https://hbsp.harvard.edu/product/218078-PDF-ENG Harvard Business School Case 519-006 Israel at 70: Is It Possible to (re)Brand a Country? In the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this... View Details

Keywords: Dina Gerdeman

Web

Systems Integration - Institute For Strategy And Competitiveness

Measure Outcomes & Cost for Every Patient Aligning Reimbursement with Value Systems Integration Geography of Care Information Technology Systems Integration Systems Integration Effectively integrated care in multiple locations is an... View Details

18 Sep 2007
First Look

First Look: September 18, 2007

activity to distance themselves from competitors. Microfinance: Business, Profitability, and the Creation of Social Value Author:Michael Chu Publication:Chap. 28 in Business Solutions for the Global Poor: Creating Social and Economic... View Details