Brand Value - Publications - Faculty & Research

January 2011 (Revised January 2011)
Case

Marvel Enterprises, Inc. (Abridged)

The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details

Keywords: Business Model; Intellectual Property; Rights; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Entertainment and Recreation Industry

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16 Feb 2023
HBS Case

ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?

The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details

Keywords: by Lane Lambert; Financial Services

Web

Online Leadership and Management Courses | HBS Online

Certificate Negotiation Mastery Professor Michael Wheeler Master negotiation techniques to secure maximum value for yourself and your organization. 8 weeks, 4-5 hrs/week Enroll by February 13 $1,850 Certificate Leading Change and... View Details

01 Jun 2023
News

Pet Project

than children—she started to think more seriously about the value proposition. Spies teamed up with Christine Busaba (MBA 2019) to launch Maev in March 2020 as a direct-to-consumer (DTC) raw dog food company. Business has tripled every... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade

Web

Skydeck - Alumni

connections between fiction and finance. Combat-Tested Cancer Coaching Cancer will impact nearly one in two people in their lifetime. Kathy Giusti (MBA 1985) has battled it twice—and has lessons for anyone in the fight. The Values and... View Details

Profile

Merve Ciplak

small talk and get right to it, building off of conversations that may have started five months ago but remain relevant now.” The diversity Merve values has an impact on her ambitions as well. “I don’t feel pressured to fulfill one kind... View Details

Web

Leadership - Faculty & Research

is attracting increasing attention, and when business leaders are increasingly expected to contribute not only to financial value creation, but also to social value creation. In this context, it is important... View Details

01 Dec 2023
News

A More Accommodating Approach

evolving interests of executives New Content Creating Brand Value Unlocking Growth with Climate Change Innovation Virtual/Blended Delivery Competing in the Age of AI—Virtual Creating View Details

Keywords: Jennifer Gillespie

30 May 2023
Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

value of AI as an important tool for increasing productivity, reducing costs, and improving the quality of survey designs and insights generated within the fast-growing, $80 billion market research industry. “We’re not saying everyone... View Details

Keywords: by Kristen Senz

07 Jun 2023
Blog Post

My One Case: MBA Class of 2023 Looks Back

motivations? How do you incentivize your employees? How do you work with others to create change? I came to HBS thinking that I would learn all the hard skills such as accounting and finance—which I did—but I also realized that a lot of the View Details

22 May 2017
Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

Business of Aesthetics to second-year MBA students and select applicants from Harvard’s Graduate School of Design. The course looks at the role of aesthetics in strategy, organizational structure, succession planning, and investment allocations—and considers ways in... View Details

Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism

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Profiles - MBA

the last years, I've enjoyed getting to see the value and impact we will bring to the world, and look forward to seeing what is to come. Professional goals: I hope to lead the sustainable development of space, to guide us en masse towards... View Details

12 Dec 2005
Research & Ideas

Using the Law to Strategic Advantage

protection, such as patents, trade secrets, and trademarks. A trademark offers a way to capture the brand equity of a company or a product. BusinessWeek recently calculated that the value of the Coca-Cola... View Details

Keywords: by Sean Silverthorne; Legal Services

05 Jun 2007
First Look

First Look: June 5, 2007

available to its customer-facing employees. In the spring of 2003, Bankinter introduced an Excel-based program called the Mortgage Simulator that helped branch managers calculate the price of a mortgage and estimate the customer lifetime View Details

Keywords: Martha Lagace

01 Mar 2024
News

Counter Intelligence

he took over, Pret, reportedly valued at $1.9 billion when it was acquired in 2018 by JAB Holdings, had more than 550 shops, with the majority in London and outposts in major cities worldwide. But just a few months into his term, the... View Details

Keywords: Amy Crawford

09 Feb 2023
Blog Post

The Sixth Year of Short Intensive Programs (SIPs) at HBS

significant financial and societal value by accelerating greenhouse gas emission reductions. The course was designed for any student passionate about the role of business in combating climate change, and for students who may want to... View Details

12 Feb 2013
First Look

First Look: Feb. 12

and coordination in determining delegation within firms. Empirical evidence, however, is limited. Using establishment-level data on decision rights over information technology investments, I find that a high net value of adaptation is... View Details

Keywords: Sean Silverthorne

Web

Health Care - Faculty & Research

motivation and, contrary to existing laboratory evidence, financial incentives do not appear to crowd it out. Third, the responses to both types of incentives are stronger when their relative value is higher. Indeed, financial rewards are... View Details

08 Jan 2019
First Look

New Research and Ideas, January 8, 2019

case:https://hbsp.harvard.edu/product/218078-PDF-ENG Harvard Business School Case 519-006 Israel at 70: Is It Possible to (re)Brand a Country? In the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this... View Details

Keywords: Dina Gerdeman

August 2022
Background Note

Retail Media Networks

By: Eva Ascarza, Ayelet Israeli and Celine Chammas

In 2022, retail media was one of the fastest growing segments in digital advertising. A retail media network (RMN) allows a retailer to use its assets for advertising. Retailers set up an advertising business by allowing marketers to buy advertising space across their... View Details