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Show Results For
- All HBS Web
(489)
- People (1)
- News (199)
- Research (224)
- Multimedia (2)
- Faculty Publications (72)
- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
years of experience at the likes of Procter & Gamble and Johnson & Johnson, decided to set himself up as Spain's first pizza magnate and founded TelePizza. He believed that customers in Spain—and, indeed, throughout Europe—would respond enthusiastically to a... View Details
Keywords: by Walter Kuemmerle
- 01 Mar 2005
- News
In the Blood
Clay with 2004 Kentucky Derby champion Smarty Jones. To leave Lexington’s Bluegrass Airport, exit on Man O’ War Boulevard, named for one of history’s greatest Thoroughbred champions. It’s a little like taking the new Ted Williams Tunnel... View Details
- 05 Jun 2019
- Research & Ideas
If Your Customers Don't Care What You Charge, What Should You Charge?
An estimated 60 percent of retail gasoline customers return to the same gas station to refuel, without comparison shopping, according to a recent study. Driven by factors such as habit, brand loyalty, switching costs, and search (which... View Details
- 01 Jan 2005
- News
Judith R. Haberkorn, 111th AMP, 1992
general manager of Special Services for NYNEX, responsible for servicing New England's largest corporate customers. Later that same year, she was named general manager of Access Markets, Marketing, and Technology, leading a billion-dollar... View Details
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
merchandise. Other researchers have reported that brand names become less important as the amount of detailed information about a product's attributes increases. In some cases, technology has produced less... View Details
- 22 Feb 2018
- News
My First Job
now going to reward you with a trip to One if By Land, Two if By Sea, the most glamorous restaurant in Manhattan. And what I learned from it is never assume that what the bosses have done is right just because they're the bosses. My name... View Details
- 01 Jun 2015
- News
Screen Grab
engagement, then you have something that brings the consumer back on a weekly or even daily basis,” says Delph, citing Red Bull and GoPro as two examples of brands that have created direct relationships with consumers. Red Bull, for... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 17 Feb 2003
- Research & Ideas
Building Communities as Well as Companies
Enterprises, Inc., named his mother—the owner of a beauty parlor—as one of his earliest entrepreneurial influences. By tidying the shop and running errands for her, McMillan absorbed a simple lesson that continues to serve him well as a... View Details
Keywords: by Julia Hanna
- 12 Aug 2008
- First Look
First Look: August 12, 2008
2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty business. These included the long-established, but relatively small, U.S. fragrance company... View Details
Keywords: Sean Silverthorne
- 16 Feb 2021
- Research & Ideas
To Fight Climate Change, Should Green Investors Reconsider Big Oil?
“blockbuster” green patents, meaning they have developed foundational technologies that other companies frequently cite and build on in subsequent innovations. Cohen says many large energy companies have tried to rebuild their images, distancing their View Details
- 23 Mar 2020
- Research & Ideas
Product Disasters Can Be Fertile Ground for Innovation
spread the high fixed costs of development and commercialization over their high sales volumes.” Those larger companies also may have benefitted from brand reputation, which could see customers flock to trusted View Details
- 30 Apr 2012
- Research & Ideas
India’s Ambitious National Identification Program
people's pensions-widespread corruption that has led to huge financial losses for the government each year. The Creation Of Aadhaar Aadhaar, which means "foundation" in Hindi, is the brand name... View Details
Keywords: by Dina Gerdeman
- 01 Mar 2018
- News
March 2018 Alumni and Faculty Books
Alumni Books Dress Like a Million from Goodwill: The Ultimate Recycle Store by Jean Kelley (OPM 29, 2000) (JKLA Publishing) Goodwill stores are the ultimate retail location for getting great deals on name View Details
- 05 Feb 2001
- What Do You Think?
Do MBA Programs Face “The Innovator’s Dilemma”?
of education. This is particularly true of those with "strong brands." Describing the new virtual schools as "intermediaries," Ilyas Naibov-Aylisli suggests that schools with highly regarded and recognized names (or... View Details
Keywords: by James Heskett
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
United States specializing in sales promotion, design, and direct marketing. But WPP wasn't small for long. In 1987 Sorrell made an astonishing move. Using both debt and equity, he bought one of the most famous names in the business, the... View Details
- 01 Dec 1996
- News
An Entrepreneurial Journey
$300 million. Much of that success was due to the innovative strategy of the gentlemanly Cotsen to focus on a single brand name with an image for safe, mild, quality skin care endorsed by the medical... View Details
- 24 Jan 2012
- First Look
First Look: Jan. 24
Publication:Hamburger Wirtschafts-Chronik 9 (2012) Abstract This article examines the growth and ultimate demise of the toothpaste brand Pebeco, which was created by the German personal care company Beiersdorf in 1903. The View Details
Keywords: Sean Silverthorne
- 19 Oct 2011
- Research & Ideas
Designing Cities for a Sustainable Future
On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers... View Details
- 10 Aug 2016
- Research & Ideas
Prospective Students Steer Clear of Schools Rocked by Scandal
campus incidents by doing searches of college names and four different types of scandals: murders, sexual assaults, hazing, and cheating. Murders accounted for the largest category of media stories at 42 percent of incidents, followed by... View Details
- 13 Feb 2006
- Research & Ideas
Turning High Potential into Real Reward
of this process? Lassiter: I'll be teaching a case this year where an entrepreneur does this beautifully, selling, of all things, wool underwear. A young entrepreneur in New Zealand named Jeremy Moon created a company called Icebreaker.... View Details