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    • News  (130)
    • Research  (529)
    • Multimedia  (7)
  • Faculty Publications  (389)

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  • All HBS Web  (700)
    • News  (130)
    • Research  (529)
    • Multimedia  (7)
  • Faculty Publications  (389)
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  • February 2007
  • Article

Strategic Bidder Behavior in Sponsored Search Auctions

By: Benjamin Edelman and Michael Ostrovsky
We examine sponsored search auctions run by Overture (now part of Yahoo!) and Google and present evidence of strategic bidder behavior in these auctions. Between June 15, 2002, and June 14, 2003, we estimate that Overture's revenue from sponsored search might have been... View Details
Keywords: Auctions; Strategy; Behavior; Revenue; Performance Efficiency; Bids and Bidding; Search Technology
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Edelman, Benjamin, and Michael Ostrovsky. "Strategic Bidder Behavior in Sponsored Search Auctions." Decision Support Systems 43, no. 1 (February 2007): 192–198. (Winner of Emerald Citations of Excellence.)
  • 01 Apr 2014
  • Research & Ideas

When Do Alliances Make Sense?

solo. He found it in a unique set of data: leases for oil and gas drilling in the Gulf of Mexico. Firms competing to drill in the region have historically bid on 5,000-acre tracts, submitting sealed bids... View Details
Keywords: by Michael Blanding; Energy; Utilities
  • April 1991 (Revised August 1995)
  • Supplement

Cat Fight in the Pet Food Industry (B)

By: David J. Collis
Describes the contest for the takeover of Anderson Clayton as industry players compete for one of the seven major dog food makers. View Details
Keywords: Business or Company Management; Bids and Bidding; Competition; Corporate Strategy; Food and Beverage Industry
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Collis, David J. "Cat Fight in the Pet Food Industry (B)." Harvard Business School Supplement 391-195, April 1991. (Revised August 1995.)
  • January 1992
  • Teaching Note

Gulf Oil Corporation-Takeover TN

By: Richard S. Ruback
Teaching Note for (9-285-053). View Details
Keywords: Privatization; Business Exit or Shutdown; Bids and Bidding; Natural Environment; Energy Industry
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Ruback, Richard S. "Gulf Oil Corporation-Takeover TN." Harvard Business School Teaching Note 292-071, January 1992.
  • June 2001
  • Case

ESL Golf (B)

By: Carliss Y. Baldwin and Christopher R Gordon
Supplements the (A) case. View Details
Keywords: Leveraged Buyouts; Auctions; Bids and Bidding; Private Equity; Valuation
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Baldwin, Carliss Y., and Christopher R Gordon. "ESL Golf (B)." Harvard Business School Case 801-430, June 2001.
  • March 2000
  • Case

Spec's Music (B)

By: John A. Davis and Susan Harmeling
Explores the reasoning behind the final decision to sell and the decision-making process that leads to the final question of "if so, to whom?" Four of the bidders are music retailers and the fifth is a Tampa entrepreneur. View Details
Keywords: Decision Making; Decision Choices and Conditions; Entrepreneurship; Bids and Bidding
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Davis, John A., and Susan Harmeling. "Spec's Music (B)." Harvard Business School Case 800-337, March 2000.
  • 12 Aug 2008
  • Op-Ed

Google-Yahoo Ad Deal is Bad for Online Advertising

many advertisers that currently buy ads from Yahoo. The proposed deal would substantially reduce Yahoo's ability to offer competitive payments to Web site publishers seeking to show pay-per-click ads. Without Yahoo bidding against Google... View Details
Keywords: by Benjamin G. Edelman; Advertising; Publishing
  • December 2005 (Revised August 2006)
  • Case

Bloemenveiling Aalsmeer

By: Felix Oberholzer-Gee, Vincent Marie Dessain, Daniela Beyersdorfer and Anders Sjoman
The Dutch "Verenigde Bloemenveiling Aalsmeer Cooperative" (VBA) was on of the world's largest flower exchanges. Around 6,300 flower growers, one half of them located in the Netherlands, used the auction to sell cut flowers and plants to more than 1,000 wholesalers. In... View Details
Keywords: Auctions; Bids and Bidding; Trade; Market Entry and Exit; Financial Markets; Segmentation; Agriculture and Agribusiness Industry; Netherlands
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Oberholzer-Gee, Felix, Vincent Marie Dessain, Daniela Beyersdorfer, and Anders Sjoman. "Bloemenveiling Aalsmeer." Harvard Business School Case 706-441, December 2005. (Revised August 2006.)
  • July 2003 (Revised February 2004)
  • Background Note

M&A Legal Context: Hostile Takeovers

By: Carliss Y. Baldwin, Constance E. Bagley and James Quinn
Introduces students to the main tactical maneuvers used by hostile bidders, including bear hugs, proxy fights, tender offers, and toeholds. Also describes how, in the United States, tender offers are regulated by the federal government via the Williams Act. View Details
Keywords: Acquisition; Cash; Governing Rules, Regulations, and Reforms; Code Law; Bids and Bidding; United States
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Baldwin, Carliss Y., Constance E. Bagley, and James Quinn. "M&A Legal Context: Hostile Takeovers." Harvard Business School Background Note 904-005, July 2003. (Revised February 2004.)
  • June 2010 (Revised December 2013)
  • Supplement

Hang Lung Properties and the Chengdu Decision (B)

By: John D. Macomber, Michael Shih-Ta Chen and Keith Chi-Ho Wong
Second phase of auction for a prime retail development parcel in Chengdu, China. Competition forces the firm to revisit all of its land purchase criteria. Hang Lung Properties is known for rigorous due diligence, for discipline in buying property, and for good... View Details
Keywords: Geographic Location; Auctions; Bids and Bidding; Infrastructure; Competitive Strategy; Valuation; Real Estate Industry; Chengdu
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Macomber, John D., Michael Shih-Ta Chen, and Keith Chi-Ho Wong. "Hang Lung Properties and the Chengdu Decision (B)." Harvard Business School Supplement 210-092, June 2010. (Revised December 2013.)
  • May 2010
  • Article

Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions

By: Benjamin Edelman and Michael Schwarz
We characterize the optimal (revenue maximizing) auction for sponsored search advertising. We show that a search engine's optimal reserve price is independent of the number of bidders and independent of the rate at which click-through rate declines over positions. We... View Details
Keywords: Auctions; Revenue; Advertising; Search Technology; Price; Bids and Bidding
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Edelman, Benjamin, and Michael Schwarz. "Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions." American Economic Review 100, no. 2 (May 2010): 597–602. (First circulated in 2006 as Optimal Auction Design in a Multi-unit Environment: The Case of Sponsored Search Auctions. Reprinted in The Economics of E-Commerce, Michael Baye and John Morgan, editors, 2016.)
  • June 2005 (Revised November 2005)
  • Case

The Harrison and HIA

By: Jay O. Light
A large East Coast insurance company is thinking of selling its investment management subsidiary. Several Eurobanks are thinking of acquiring this subsidiary. View Details
Keywords: Acquisition; Business Subsidiaries; Investment; Bids and Bidding; Negotiation; Valuation; Insurance Industry
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Light, Jay O. "The Harrison and HIA." Harvard Business School Case 205-123, June 2005. (Revised November 2005.)
  • March 2010
  • Article

The Desire to Win: The Effects of Competitive Arousal on Motivation and Behavior

By: Deepak Malhotra
The paper theoretically elaborates and empirically investigates the "competitive arousal" model of decision making, which argues that elements of the strategic environment (e.g., head-to-head rivalry and time pressure) can fuel competitive motivations and behavior.... View Details
Keywords: Decision Making; Auctions; Bids and Bidding; Behavior; Motivation and Incentives; Personal Characteristics; Competition
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Malhotra, Deepak. "The Desire to Win: The Effects of Competitive Arousal on Motivation and Behavior." Organizational Behavior and Human Decision Processes 111, no. 2 (March 2010): 139–146.
  • 15 Mar 2010
  • HBS Case

Developing Asia’s Largest Slum

When the case opens, a fictitious developer, Rance Hollen, is at a critical juncture: Weighing the cost of capital, construction, and expected market prices for developed units, should Hollen meet the government's minimum bid for one of... View Details
Keywords: by Julia Hanna; Construction; Real Estate
  • May 2008
  • Teaching Note

Lion Capital and the Blackstone Group: The Orangina Deal (TN)

By: G. Felda Hardymon, Josh Lerner and Ann Leamon
Teaching Note for [807005]. View Details
Keywords: Private Equity; Bids and Bidding; Negotiation Deal; Valuation; Financial Services Industry; Food and Beverage Industry
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Hardymon, G. Felda, Josh Lerner, and Ann Leamon. "Lion Capital and the Blackstone Group: The Orangina Deal (TN)." Harvard Business School Teaching Note 808-056, May 2008.
  • 28 Feb 2005
  • Research & Ideas

How to Harness Auction Fever

Internet Auctions" currently in press in the journal Organizational Behavior and Human Decision Processes. Malhotra says the research carries lessons for business people who bid on everything from services to new employees.... View Details
Keywords: by Manda Salls; Web Services; Technology
  • 23 Dec 2008
  • First Look

First Look: December 23, 2008

http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=809052 PepsiCo's Bid for Quaker Oats (B) Harvard Business School Supplement 209-078 Second in a series on PepsiCo's bid for... View Details
Keywords: Martha Lagace
  • June 2010 (Revised December 2013)
  • Case

Hang Lung Properties and the Chengdu Decision (A)

By: John D. Macomber, Michael Shih-Ta Chen and Keith Chi-Ho Wong
A residential real estate developer competes in a heated auction for a prime retail development site in the interior of China during the 2009 boom. Total project cost might be in excess of $1 billion U.S. for over 4,000,000 square feet of building. Hang Lung Properties... View Details
Keywords: Buildings and Facilities; Decision Choices and Conditions; Investment Return; Geographic Location; Auctions; Bids and Bidding; Infrastructure; Valuation; Real Estate Industry; Chengdu
Citation
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Macomber, John D., Michael Shih-Ta Chen, and Keith Chi-Ho Wong. "Hang Lung Properties and the Chengdu Decision (A)." Harvard Business School Case 210-089, June 2010. (Revised December 2013.)
  • 01 Sep 2003
  • What Do You Think?

To Whom Should Boards be Accountable?

corporate managers and directors must first be accountable to and for the satisfaction of customers, the loyalty and opportunities for growth of employees [and others] ..." How does this play out in the consideration of bids for a... View Details
Keywords: by James Heskett
  • April 2008
  • Supplement

Ti-Tech (B)

By: Benson P. Shapiro and John T. Gourville
This case concerns the selection and scheduling of orders by a small industrial titanium fabricator that recently has been plagued by poor deliveries and a lack of capacity. At the time of the case, Ti-Tech must decide which of four orders to accept, with capacity... View Details
Keywords: Decisions; Order Taking and Fulfillment; Production; Performance Capacity; Marketing Strategy; Bids and Bidding; Manufacturing Industry; Industrial Products Industry; United States
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Shapiro, Benson P., and John T. Gourville. "Ti-Tech (B)." Harvard Business School Supplement 508-096, April 2008.
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