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Show Results For
- All HBS Web
(908)
- News (131)
- Research (693)
- Events (2)
- Multimedia (1)
- Faculty Publications (261)
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- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
and behaviors permanently. Their coping mechanisms may become ingrained and define a new normal. In addition, the competitive landscape will have changed. A competitive shakeout along with new product launches may mean consumers are... View Details
- 31 May 2023
- Research & Ideas
With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines
a new working paper. “We find that routine customers have higher value to the organization, even after controlling for their level of consumption,” Ascarza says. These customers may also tolerate price increases better and even stay loyal... View Details
- 20 Feb 2008
- First Look
First Look: February 20, 2008
download available at this time. Behavioral Aspects of Price Setting, and Their Policy Implications Author:Julio J. Rotemberg Abstract This paper starts by discussing consumers' cognitive and emotional... View Details
Keywords: Martha Lagace
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
direct sales? Should I break out individual costs on a price tag? How Can Marketing Better Align With Corporate Strategy? Fixing the Marketing—CEO Disconnect In many companies, the marketing function has wandered far from the firms'... View Details
- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
price. ©iStock.com/Rawpixel Ltd Examples of PWYW pricing abound in all industries: Radiohead's self-released its In Rainbows album with "name your price" downloads; the Dallas Theater Center holds "Pay-What-You-Can"... View Details
- 17 Jan 2017
- First Look
First Look at New Research: January 17
style, and thus set prices that limit market penetration. The winning strategy diverges from this approach in almost every respect. When innovators develop products that people want to pull into their lives, they create markets that serve... View Details
Keywords: Sean Silverthorne
- 09 Feb 2010
- First Look
First Look: Feb. 9
Peter Tufano, and Michael Hofmann Publication:Harvard Business Review 84, no. 10 (October 2009): 68-75 An abstract is unavailable at this time. Preview the article: http://hbr.org/2009/10/managing-risk-in-the-new-world/ar/1 Behavioral... View Details
Keywords: Martha Lagace
- 25 Oct 2006
- Op-Ed
Fixing Executive Options: The Veil of Ignorance
The latest corporate governance crisis is buried in the details of executive compensation contracts. Don't like the timing of the stock option grant you got or the strike price of the contract? No worries! It turns out that this is... View Details
Keywords: by Mihir Desai & Joshua Margolis
- 11 Mar 2008
- First Look
First Look: March 11, 2008
important for mechanism designers to think more about creating learnable mechanisms, the clamped second price auction mechanism in fact produces slower learning in human subjects than the standard second View Details
Keywords: Martha Lagace
- November 23, 2022
- Article
The Sinister Logic of Hidden Online Fees
By: Michael Luca
Luca, Michael. "The Sinister Logic of Hidden Online Fees." Wall Street Journal (online) (November 23, 2022).
- 08 Jul 2008
- First Look
First Look: July 8, 2008
we show that the same behaviors produce more ethical condemnation when they happen to produce bad rather than good outcomes, even if the outcomes are largely determined by chance. Our studies show that individuals judge View Details
Keywords: Martha Lagace
- 03 Nov 2009
- First Look
First Look: Nov. 3
http://www.hbs.edu/research/pdf/07-100.pdf Nameless + Harmless = Blameless: When Seemingly Irrelevant Factors Influence Judgment of (Un)ethical Behavior (revised) Authors:Francesca Gino, Lisa L. Shu, and Max H. Bazerman Abstract People... View Details
Keywords: Martha Lagace
- 04 Aug 2006
- What Do You Think?
What Happens When the Economics of Scarcity Meets the Economics of Abundance?
of scarcity has not been repealed by the digital Long Tail prices are set by demand, not the constraints of supply." Edward Hare opened an aspect of the debate that several commented on when he said, "The rules of economics have... View Details
Keywords: by James Heskett
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
less, but you still have to get people to your site. There is no price that will cause people to allocate between different choices, which makes this unlike any other market activity.” The bursty nature of online attention also helps... View Details
- 04 Nov 2014
- First Look
First Look: November 4
emotion regulation and utilitarian decision making. November 2014 Journal of Marketing Research Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making By: Karmarkar, Uma R.,... View Details
Keywords: Sean Silverthorne
- July 2023
- Article
Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts
By: Raghabendra P. KC, Vincent Mak and Elie Ofek
We study how payment decision timing—before versus after product delivery—influences consumer payment under pay-what-you-want pricing. We focus on situations where there is minimal change in consumer uncertainty regarding the product before versus after receiving it.... View Details
KC, Raghabendra P., Vincent Mak, and Elie Ofek. "Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts." Journal of Marketing 87, no. 4 (July 2023): 618–635.
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
behavior would not sit well at the annual industry association meeting and your holier-than-thou superiority claim might tempt fate and attract a terrorist attack. If anything, safety is downplayed as pre-flight instructions to airline... View Details
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
shareholders," says Quelch. "Meaning they'll be able to manipulate prices in order to control the speed with which tobacco users migrate to e-cigarette brands." That means that electronic cigarettes, which are now... View Details
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
the products they are interested in purchasing online. This makes them less likely to browse, research, and compare prices across brick-and-mortar locations, and thus shoppers visit fewer stores per trip, resulting in a decline in overall... View Details
- 04 May 2009
- Research & Ideas
What’s Next for the Big Financial Brands
valuable brands list. The rival 2008 Interbrand ranking of the top 100 global brands included 13 financial services brands. Citi appeared on both lists. Today, with its brand reputation seriously damaged, Citi's stock price is in the... View Details