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  • Article

Heuristics Guide the Implementation of Social Preferences in One-Shot Prisoner's Dilemma Experiments

By: Jillian J. Jordan, Valerio Capraro and David G. Rand
Cooperation in one-shot anonymous interactions is a widely documented aspect of human behavior. Here we shed light on the motivations behind this behavior by experimentally exploring cooperation in a one-shot continuous-strategy Prisoner’s Dilemma (i.e. one-shot... View Details
Keywords: Human Behavior; Social Evolution; Behavior; Cooperation; Decision Making; Game Theory
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Jordan, Jillian J., Valerio Capraro, and David G. Rand. "Heuristics Guide the Implementation of Social Preferences in One-Shot Prisoner's Dilemma Experiments." Art. 6790. Scientific Reports 4 (2014).
  • November 5, 2021
  • Article

Leaders: Stop Confusing Correlation with Causation

By: Michael Luca
We’ve all been told that correlation does not imply causation. Yet many business leaders, elected officials, and media outlets still make causal claims based on misleading correlations. These claims are too often unscrutinized, amplified, and mistakenly used to guide... View Details
Keywords: Behavioral Economics; Data Analysis; Organizations; Decision Making; Analytics and Data Science; Analysis; Learning
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Luca, Michael. "Leaders: Stop Confusing Correlation with Causation." Harvard Business Review Digital Articles (November 5, 2021).
  • April 2025
  • Article

Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile

By: Shunyuan Zhang, Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar and Xupin Zhang
Non-informational cues, such as facial expressions, can significantly influence judgments and interpersonal impressions. While past research has explored how smiling affects business outcomes in offline or in-store contexts, relatively less is known about how smiling... View Details
Keywords: Sharing Economy; Airbnb; Image Feature Extraction; Machine Learning; Facial Expressions; Prejudice and Bias; Nonverbal Communication; E-commerce; Consumer Behavior; Perception
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Zhang, Shunyuan, Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar, and Xupin Zhang. "Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile." Journal of Consumer Research 51, no. 6 (April 2025): 1073–1097.
  • 2003
  • Book Review

A Social Science Perspective to Understanding Ethics in Organizations: A Review of Social Influences on Ethical Behavior in Organizations

By: Dolly Chugh and Max Bazerman
Keywords: Perspective; Society; Science; Ethics; Organizations; Behavior; Power and Influence
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Chugh, Dolly, and Max Bazerman. "A Social Science Perspective to Understanding Ethics in Organizations: A Review of Social Influences on Ethical Behavior in Organizations." Contemporary Psychology 48 (2003): 426–429.
  • April 2021
  • Article

Beyond the Emoticon: Are There Unintentional Cues of Emotion in Email?

By: Hayley Blunden and Andrew Brodsky
Email and text-based communication have become ubiquitous. Although recent findings indicate emotional equivalence between face-to-face and email communication, there is limited evidence of nonverbal behaviors in text-based communication, especially the kinds of... View Details
Keywords: Attributions; Nonverbal Behavior; Computer-mediated Communication; Communication; Emotions
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Blunden, Hayley, and Andrew Brodsky. "Beyond the Emoticon: Are There Unintentional Cues of Emotion in Email?" Personality and Social Psychology Bulletin 47, no. 4 (April 2021): 565–579. (https://doi.org/10.1177/0146167220936054.)
  • Article

Social Recycling Transforms Unwanted Goods into Happiness

By: Grant Edward Donnelly, Cait Lamberton, Rebecca Walker Reczek and Michael I. Norton
Consumers are often surrounded by resources that once offered meaning or happiness but that have lost this subjective value over time—even as they retain their objective utility. We explore the potential for social recycling—disposing of used goods by allowing other... View Details
Keywords: Disposition; Well-being; Prosocial Behavior; Pro-environmental Behavior; Happiness; Behavior; Philanthropy and Charitable Giving; Environmental Sustainability
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Donnelly, Grant Edward, Cait Lamberton, Rebecca Walker Reczek, and Michael I. Norton. "Social Recycling Transforms Unwanted Goods into Happiness." Journal of the Association for Consumer Research 2, no. 1 (January 2017): 48–63.
  • July 2019
  • Article

Using Behavioral Science to Inform the Design of Sugary Drink Portion Limit Policies: Reply to Wilson and Stolarz-Fantino (2018)

By: Leslie John, Grant E. Donnelly and Christina A. Roberto
In their commentary, Wilson & Stolarz-Fantino argue that specific design features of our research mean that it cannot have policy implications and that researchers “need to consider profit maximization in menu design or studies are likely to suggest ill-informed... View Details
Keywords: Policy Implementation; Food; Governing Rules, Regulations, and Reforms; Policy
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John, Leslie, Grant E. Donnelly, and Christina A. Roberto. "Using Behavioral Science to Inform the Design of Sugary Drink Portion Limit Policies: Reply to Wilson and Stolarz-Fantino (2018)." Psychological Science 30, no. 7 (July 2019): 1103–1105.
  • 2019
  • Chapter

Happiness and Prosocial Behavior: An Evaluation of the Evidence

By: Lara B. Aknin, Ashley V. Whillans, Michael I. Norton and Elizabeth W. Dunn
Humans are an extremely prosocial species. Compared to most primates, humans provide more assistance to family, friends, and strangers, even when costly. Why do people devote their resources to helping others? In this chapter, we examine whether engaging in prosocial... View Details
Keywords: Volunteering; Charity; Prosocial Behavior; Happiness; Well-being; Behavior
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Aknin, Lara B., Ashley V. Whillans, Michael I. Norton, and Elizabeth W. Dunn. "Happiness and Prosocial Behavior: An Evaluation of the Evidence." Chap. 4 in World Happiness Report, edited by John F. Helliwell, Richard Layard, and Jeffrey D. Sachs, 67–86. New York: Sustainable Development Solutions Network, 2019.
  • 2009
  • Comment

The Behavioral Economics of the Labor Market:Central Findings and Their Policy Implications by Ernst Fehr, Lorenz Goette, and Christian Zehnder

By: George P. Baker
Keywords: Economics; Behavior; Labor; Policy; Government and Politics
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Baker, George P. Comment on "The Behavioral Economics of the Labor Market:Central Findings and Their Policy Implications by Ernst Fehr, Lorenz Goette, and Christian Zehnder." Policymaking Insights from Behavioral Economics, edited by Christopher L. Foote, Lorenz Goette, and Stephan Meier, 241–244. Boston, MA: Federal Reserve Bank of Boston, 2009.
  • March 2015 (Revised January 2020)
  • Case

Behavioural Insights Team (A)

By: Michael Luca and Patrick Rooney
The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B testing) within organizational contexts. The exercise provides an opportunity for students to apply these principles... View Details
Keywords: Behavioral Economics; Experiments; Choice Architecture; Public Entrepreneurship; Decision Choices and Conditions; Consumer Behavior; Taxation; Economics; Public Administration Industry; United Kingdom
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Luca, Michael, and Patrick Rooney. "Behavioural Insights Team (A)." Harvard Business School Case 915-024, March 2015. (Revised January 2020.)
  • December 2015
  • Case

Difficult Conversations and Dealing with Challenging Situations at Work: Adjusting as a CEO

By: Boris Groysberg and Ann Leamon
Keywords: Organization Behavior; Organizations
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Groysberg, Boris, and Ann Leamon. "Difficult Conversations and Dealing with Challenging Situations at Work: Adjusting as a CEO." Harvard Business School Case 416-036, December 2015.
  • October 2012
  • Teaching Note

Carolina for Kibera (TN)

By: Kathleen L. McGinn
Keywords: Organizational Behavior; Power and Influence; Non-Governmental Organizations; Social Enterprise; Negotiation; Kenya; United States
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McGinn, Kathleen L. "Carolina for Kibera (TN)." Harvard Business School Teaching Note 913-001, October 2012.
  • 2018
  • Book

A Crisis of Beliefs: Investor Psychology and Financial Fragility

By: Nicola Gennaioli and Andrei Shleifer
The collapse of Lehman Brothers in September 2008 caught markets and regulators by surprise. Although the government rushed to rescue other financial institutions from a similar fate after Lehman, it could not prevent the deepest recession in postwar history. A... View Details
Keywords: Financial Fragility; Economic Risk; Investor Behavior; Behavioral Economics; Financial Crisis; Risk and Uncertainty; Financial Markets; Investment; Values and Beliefs; United States
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Gennaioli, Nicola, and Andrei Shleifer. A Crisis of Beliefs: Investor Psychology and Financial Fragility. Princeton University Press, 2018.
  • 2022
  • Book

Business Ethics: What Everyone Needs to Know

By: J.S. Nelson and Lynn A. Stout
An authoritative and practical guide to business ethics, written in an accessible question-and-answer format. In today's turbulent business climate, business ethics are more important than ever. Surveys of employees show that misconduct is on the rise. Cover stories... View Details
Keywords: Business Ethics; Organizational Behavior; Ethics; Governance Controls; Lawfulness
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Nelson, J.S., and Lynn A. Stout. Business Ethics: What Everyone Needs to Know. New York: Oxford University Press, 2022.
  • May 2014
  • Case

Gunfire at Sea (multi-media case)

By: Michael Tushman and Tom Ryder
This short video illustrates the challenges of leading innovation and change. This classic case (one of the oldest in the HBS system) retains its timeliness. The case describes how Lt. Sims develops a new form of gunfire at sea—continuous aim gunfire. While 3,000% more... View Details
Keywords: Organization Behavior; Change; Innovation; Organizational Change and Adaptation; Leading Change; Innovation Leadership; United States
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Tushman, Michael, and Tom Ryder. "Gunfire at Sea (multi-media case)." Harvard Business School Multimedia/Video Case 414-707, May 2014.
  • Teaching Interest

Overview

By: John T. Gourville
John studies consumer behavior, broadly defined. He specializes in pricing, product assortment, the marketing of innovation, and new product adoption. View Details
Keywords: Consumer Behavior
  • June 2025
  • Case

Parque del Sendero: Repositioning in the Death Care Industry in Chile

By: Jill Avery, Andres Cuneo and Marco Bertini
Facing changing consumer behavior and shifting industry conditions, Parque del Sendero, one of largest networks of cemeteries in Chile, considers repositioning its products to appeal to a broader swath of Chilean customers to fuel growth and a more profitable business... View Details
Keywords: Consumer Behavior; Positioning; Branding; Marketing; Brands and Branding; Marketing Strategy; Service Industry; Real Estate Industry; Chile
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Avery, Jill, Andres Cuneo, and Marco Bertini. "Parque del Sendero: Repositioning in the Death Care Industry in Chile." Harvard Business School Case 525-064, June 2025.
  • 2022
  • Working Paper

Feeling Seen: Leader Eye Gaze Promotes Psychological Safety, Participation, and Voice

By: Nicole Abi-Esber, Alison Wood Brooks and Ethan Burris
Psychological safety is a hallmark of effective team functioning. Although prior work shows that characteristics of the leader influence employee judgments of psychological safety (and subsequent decisions to speak up), we know very little about “the specific behaviors... View Details
Keywords: Eye Gaze; Psychological Safety; Voice; Participation; Nonverbal Behavior; Verbal Behavior; Ostracism; Conversation; Groups; Groups and Teams; Social Psychology; Safety; Leadership; Behavior
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Abi-Esber, Nicole, Alison Wood Brooks, and Ethan Burris. "Feeling Seen: Leader Eye Gaze Promotes Psychological Safety, Participation, and Voice." Harvard Business School Working Paper, No. 22-048, January 2022.
  • February 2021
  • Tutorial

What are Agile Teams?

By: Tsedal Neeley
This video explores the elements that constitute agile teams. From its history in the "Agile Manifesto," this philosophy for organizational behavior prioritizes working software over comprehensive documentation, customer collaboration over contract negotiation, and... View Details
Keywords: Agile Practices; Organization Behavior; Priorities; Groups and Teams; Decision Choices and Conditions; Values and Beliefs
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Neeley, Tsedal. What are Agile Teams? Harvard Business School Tutorial 421-712, February 2021. (https://hbsp.harvard.edu/product/421712-HTM-ENG?Ntt=tsedal%20neeley%20what%20are%20agile%20teams.)
  • November 2012
  • Article

Empirical Observations on Longer-term Use of Incentives for Weight Loss

By: Leslie K. John, George Loewenstein and Kevin Volpp
Behavioral economic-based interventions are emerging as powerful tools to help individuals accomplish their own goals, including weight loss. Deposit contract incentive systems give participants the opportunity to put their money down toward losing weight, which they... View Details
Keywords: Weight Loss; Obesity; Behavioral Economics; Intervention; Behavior; Motivation and Incentives
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John, Leslie K., George Loewenstein, and Kevin Volpp. "Empirical Observations on Longer-term Use of Incentives for Weight Loss." Preventive Medicine 55, Supplement 1 (November 2012): S68–S74.
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