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Publications

Publications

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  • All HBS Web  (596)
    • People  (3)
    • News  (197)
    • Research  (233)
    • Events  (2)
    • Multimedia  (4)
  • Faculty Publications  (124)

Show Results For

  • All HBS Web  (596)
    • People  (3)
    • News  (197)
    • Research  (233)
    • Events  (2)
    • Multimedia  (4)
  • Faculty Publications  (124)
← Page 20 of 596 Results →
  • 01 Jun 1996
  • News

Keepers of the Flame

promotions, oversees much of the marketing end of the 1996 Olympic Arts Festival. "We market the festival as a once-in-a-lifetime experience to go along with the... View Details
Keywords: Garry Emmons
  • 01 Jun 2001
  • News

Platforms and Collaborations

platform from Art Technology Group, then in its infancy. This inherent flexibility has helped the platform age gracefully. Even after five years in use, a student team’s evaluation in the fall of 2000 recommended navigational improvements... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 01 Dec 2010
  • News

Do Good: Eat Chocolate

chocolate-covered cacao nibs feature artwork submitted by art schools and community organizations; sweetriot’s customers vote to select the winner, with new designs appearing about twice a year. And the name? Drawing on her Yahoo!... View Details
Keywords: Julia Hanna; candy; chocolate; Crop Production; Agriculture; Food Manufacturing; Manufacturing
  • 26 Jun 2020
  • Blog Post

(PPE)ople First: Bringing Critical Personal Protective Equipment to Boston Hospitals

Sophie Bai (HBS 2020) is working with classmates Danielle Waldman (HBS 2020), Elaine Liu (HBS 2020), Natalie Knipp (HBS 2020), Graham Lieberman (HBS 2017), Arting Chang (HBS2020), Qimei Luo, Matthew Wozny (HBS 2019), Anna Ike (HBS 2021),... View Details
  • 01 Jun 2022
  • News

Turning Point: Sparking Change

Loyola University Chicago. I arrived early and sat in the empty classroom, reflecting on the fact that this was my chance to introduce the students to my passion—to get them excited about marketing as an art... View Details
  • 01 Mar 2015
  • News

Alumni and Faculty Books for March 2015

Alumni Books Live the Art by Jeffrey Deitch (MBA 1978) (Rizzoli) A chronicle of Deitch’s career as an art dealer and producer of memorable installations and art happenings that... View Details
Keywords: Publishing Industries (except Internet); Information
  • 20 Oct 2015
  • First Look

October 20, 2015

Collaborative Marketing by a Global Financial Institution and a Major Art Museum By: Lund, Ragnar, and Stephen A. Greyser Abstract—Purpose: This paper examines cultural sponsorship from a partnership and... View Details
Keywords: Sean Silverthorne
  • Web

Session Types | Information Technology

programs or complement on-campus offerings. Play Video duration: 2:28 Introduction to the HBS Live Online Classroom - Kaltura Link Let’s Talk Classical Music HBS Marketing and Communications provided students, faculty, alumni, and staff... View Details
  • Profile

Hunter Goble

transferable skills, gain more upward mobility, and have more organizational impact.” After an internship with Eli Lilly, Hunter joined the company upon graduation. “I got hired into the marketing rotational program: two six-month... View Details
  • 21 Sep 2016
  • Research & Ideas

Shabana Azmi: Leveraging Bollywood Fame into Social Good

fighting intolerance and religious extremism. All of which makes her seemingly an unusual interview subject for Harvard Business School's Creating Emerging Markets series, sponsored by the HBS Business History Initiative, which has... View Details
Keywords: by Sean Silverthorne; Motion Pictures & Video
  • 29 Jan 2025
  • Blog Post

Finding professional purpose: Building an impactful career that reflects your values with Lisa Tanzer (MBA 1993)

When I started my journey at Harvard Business School, I was eager to broaden my business knowledge and strengthen my skills, particularly in marketing and branding. Coming from a liberal arts undergraduate... View Details
  • 29 Apr 2016
  • News

The First Five Years: Kelly McKenna (MBA 2015)

stay patient. There is so much we want to and could do, but there are only so many hours in a day.” Why should companies consider purchasing art from ArtLifting? "Oftentimes, companies come to us when they're already in the View Details
  • Profile

Ann Chao

uncovered a different story: strong interest in the product but confusion about price and lack of awareness due to poor distribution. “We recommended a re-launch that bypassed the distribution network and took the packets to the streets, to the local View Details
  • 13 May 2014
  • Op-Ed

The Alibaba Effect

Alibaba is about to make history with the first genuine mega-IPO of a Chinese entrepreneur-founded company in the United States. The numbers are historic as well—an anticipated market capitalization of some $200 billion. It comes to the... View Details
Keywords: by Bill Kirby & Warren McFarlan; Retail
  • 18 Sep 2000
  • Research & Ideas

Getting It Done: Improving Nonprofit Performance

easier to achieve in a for-profit organization than in a comparable nonprofit," he writes in a recent working paper, "Philanthropic Social Capital Markets and Performance-Driven Philanthropy," and the most important reason is capital. "It... View Details
Keywords: by James E. Aisner
  • 01 Sep 2010
  • News

You’ve Been YouTubed

Art by John Weber Related Links Virtual Learning Series: Understanding Users of Social Networks Career Webinar: Leverage the Power of Your LinkedIn Network Tweets are in the air we breathe. Most of us know that “friend” can also be a... View Details
Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Professional Services; Air Transportation; Transportation
  • 07 Aug 2000
  • Research & Ideas

Rocket Science Retailing

better supply chain management.For many of the retailers in our study, forecasting product demand is a right-brain function that relies on the gut feel of a few individuals and not on the systematic use of sales data. But it's a big mistake to overlook the opportunity... View Details
Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail
  • 01 Apr 2001
  • News

Hit Radio Show and HBS Alumni Help Young Classical Musicians

Slavet, a nonprofit arts entrepreneur and partner in a real estate development and management firm. “But we want to be more than that. Through our radio show, Web site, education programs, and upcoming TV special, we’re establishing an... View Details
Keywords: Arts, Entertainment; Broadcasting (except Internet); Information
  • Web

Courses by Title - Course Catalog

Shikhar Ghosh Spring 2026 Q3Q4 3.0 ^ back to top A Area Faculty Name Term Quarter Credits Advanced Negotiation: Great Dealmakers, Diplomats, and Deals Negotiation, Organizations & Markets James Sebenius Spring 2026 Q3Q4 3.0 The Anatomy of... View Details
  • Web

Middle East & North Africa - Global Activities 2021

hopes the students will also find their own ethical path. “This case and this course are an opportunity for students to reflect on their own commitments and then think more generally about their own calling.” Spotlighting a Business Leader in Tunisia As part of the... View Details
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