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  • 15 Sep 2020
  • Blog Post

One Month into the New MS/MBA Biotech

Harvard’s new MS/MBA Biotechnology: Life Sciences joint degree program confers an MBA from Harvard Business School and a Master of Science from the Graduate School of Arts and Sciences and Harvard Medical School in the Harvard Department... View Details
  • April 2020 (Revised June 2022)
  • Technical Note

Quantitative Analysis in Marketing

By: Sunil Gupta
Marketing is a combination of art and science that requires both qualitative and quantitative analysis to arrive at effective decisions. This note highlights how quantitative analysis can help in the following marketing decisions: estimating market size, determining... View Details
Keywords: Quantitative Analysis; Marketing; Decision Making; Analysis
Related
  • November 2017 (Revised September 2020)
  • Case

Miami's Tech Future (A): Twenty-first Century Changes and Challenges

By: Rosabeth Moss Kanter
In the decade starting in 2000, a new mayor focused on infrastructure and leadership from a foundation investing in arts and culture helped the Miami region transform and attract younger people to a newly vibrant central city and arts district. In 2011, the Knight... View Details
Keywords: Change; Leadership; Business and Community Relations; Strategic Planning; Technology Industry; Miami; Florida
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  • 28 Feb 2022
  • Blog Post

Making an Impact on the Media Industry with my MBA

challenging myself. I want to be equipped for further responsibilities to create an impact on the arts and entertainment as the industry evolves. An MBA presented an incredible opportunity for me to take risks, grow and explore while... View Details

    Roberto Verganti

    Roberto Verganti (rverganti@hbs.edu) is in the Technology and Operations Management Unit at Harvard Business School. He teaches Design Theory and Practice for the View Details

    Keywords: automotive; computer; consumer products; electronics; fashion; food; furniture; high technology; home appliances; industrial goods; pharmaceuticals; semiconductor; software; telecommunications; textiles
    • May 2017 (Revised March 2018)
    • Case

    Predicting Consumer Tastes with Big Data at Gap

    By: Ayelet Israeli and Jill Avery
    CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
    Keywords: Retailing; Preference Elicitation; Big Data; Predictive Analytics; Artificial Intelligence; Fashion; Marketing; Marketing Strategy; Marketing Channels; Brands and Branding; Consumer Behavior; Demand and Consumers; Analytics and Data Science; Forecasting and Prediction; E-commerce; Apparel and Accessories Industry; Consumer Products Industry; Fashion Industry; Retail Industry; United States; Canada; North America
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      Rebecca M. Henderson

      Rebecca Henderson is one of 25 University Professors at Harvard, a research fellow at the National Bureau of Economic Research and a fellow of both the British Academy and of the American Academy of Arts and Sciences. She also has more than twenty-five years of... View Details

      Keywords: energy; information technology industry
      • October 1975 (Revised August 1986)
      • Case

      Limited Editions, Inc.

      Describes a new venture: production of figurines in limited quantities as works of art and investments. Company guarantees to repurchase at original price. View Details
      Keywords: Revenue Recognition; Business Startups; Consumer Products Industry
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      • March 2002 (Revised October 2002)
      • Case

      The Museum of Fine Arts, Boston/Fleet Financial Group Sponsorship of Monet in the 20th Century

      By: Stephen A. Greyser and David Crockett
      The Museum of Fine Arts in Boston and Fleet Financial Group's sponsored the Monet in the 20th Century exhibition, the world's largest, in 1998. The case chronicles the solicitation of a large corporate sponsor, as well as the growth and development of their... View Details
      Keywords: Nonprofit Organizations; Finance; Product Development; For-Profit Firms; Partners and Partnerships; Arts; Brands and Branding; Innovation and Invention; Fine Arts Industry; Fine Arts Industry; Massachusetts
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        Debora L. Spar

        Debora Spar is the Jaime and Josefina Chua Tiampo Professor of Business Administration at Harvard Business School and Senior Associate Dean for Business and Global Society. Her current research focuses on issues of gender and technology, and the interplay between... View Details

        Keywords: biotechnology; broadcasting; communications; entertainment; federal government; health care; information; internet; music; pharmaceuticals
        • 25 Apr 2014
        • Video

        Christiano Rattazzi - Making A Difference

        • 07 Apr 2014
        • News

        Negotiation and All That Jazz

          Ricardo Claro

          Keywords: Shipping
          • 14 Feb 2014
          • News

          Q&A: Michael Wheeler on the importance of improvising

          • October 2019 (Revised December 2019)
          • Case

          Swizz Beatz

          By: Boris Groysberg, Annelena Lobb and Sarah Mehta
          This case explores the life and career of rapper and music producer Swizz Beatz. Set in 2019, it covers the evolution of Swizz’s musical career and his new venture into the commercial art market. View Details
          Keywords: Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Fine Arts Industry; Fine Arts Industry; Fine Arts Industry; United States
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          • 10 Nov 2021
          • News

          How NFTs Create Value

            Trang Nguyen

            Trang Nguyen is a student at the Ph.D. Business Administration program jointly offered by Harvard Business School and Harvard Graduate School of Arts and Sciences.

            Trang is interested in research at the intersection of corporate governance... View Details
            • 09 Jun 2020
            • News

            The Unfair Coach

            • 16 Sep 2014
            • News

            13 Recommended Readings For Creative Leaders This Fall

            • September 2020
            • Teaching Note

            Miami's Tech Future (A): Twenty-first Century Changes and Challenges

            By: Rosabeth Moss Kanter and Joyce J. Kim
            In the decade starting in 2000, a new mayor focused on infrastructure and leadership from a foundation investing in arts and culture helped the Miami region transform and attract younger people to a newly vibrant central city and arts district. In 2011, the Knight... View Details
            Keywords: Change; Leadership; Business and Community Relations; Strategic Planning; Technology Industry; Miami; Florida
            Related