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- All HBS Web (624)
- Faculty Publications (466)
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- February 2013
- Case
18 Months in a Startup: Zaggora.com
By: Tom Nicholas
The founders of Zaggora reflected back on a tumultuous year-and-a-half in which they had generated, from just $40,000 in personal savings, a multi-million dollar sportswear enterprise selling Hotpants to women. These were hotpants not of the 1960s hipster variety, but... View Details
Keywords: Internet and the Web; Growth Management; Problems and Challenges; Business Startups; Brands and Branding; Innovation and Invention; Corporate Finance; Apparel and Accessories Industry; Apparel and Accessories Industry
Nicholas, Tom. "18 Months in a Startup: Zaggora.com." Harvard Business School Case 813-140, February 2013.
- February 1985 (Revised August 1998)
- Teaching Note
Heather Evans, Teaching Note
By: Howard H. Stevenson and Michael J. Roberts
Teaching Note for (9-384-079). View Details
Keywords: Apparel and Accessories Industry
- October 2006
- Teaching Note
Icebreaker: The China Entry Decision (TN)
Teaching Note to (806-195). View Details
- September 2014 (Revised July 2018)
- Case
adidas Group: IT Multi-Sourcing
By: Lynda M. Applegate, Martin Wiener, Carol Saunders and Grandon Gill
This case describes the design and implementation of an IT-multi-sourcing strategy at a large global sportswear company, the adidas Group, which is headquartered in Germany. To help increase the benefits and reduce the risks of its sourcing arrangements, adidas... View Details
Keywords: IT Strategy; Outsourcing; Organizational Structure; Information Technology; Strategy; Sports Industry; Sports Industry; Germany
Applegate, Lynda M., Martin Wiener, Carol Saunders, and Grandon Gill. "adidas Group: IT Multi-Sourcing." Harvard Business School Case 815-002, September 2014. (Revised July 2018.)
- April 2001
- Supplement
Gucci Group N.V. (B)
By: David B. Yoffie and Mary Kwak
Supplements the (A) case. View Details
Yoffie, David B., and Mary Kwak. "Gucci Group N.V. (B)." Harvard Business School Supplement 701-089, April 2001.
- April 1996
- Case
J.C. Penney
By: Walter J. Salmon and Jeanne Blasberg
Keywords: Apparel and Accessories Industry
Salmon, Walter J., and Jeanne Blasberg. "J.C. Penney." Harvard Business School Case 596-102, April 1996.
- September–October 2022
- Article
Should Your Company Sell on Amazon?: Reach Comes at a Price
By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers.
In this article, the authors present a scorecard to... View Details
Keywords: Retail; Retailing; Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Amazon; Amazon.com; Sales; Digital Marketing; Internet and the Web; Business Model; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States
Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
- March 1984 (Revised August 1990)
- Case
Petite Playthings, Inc.--1984 (A)
Provides background information for the (B) case, in which a young sales person is asked for a bribe by an experienced children's wear buyer. View Details
Shapiro, Benson P. "Petite Playthings, Inc.--1984 (A)." Harvard Business School Case 584-080, March 1984. (Revised August 1990.)
- February 2008
- Teaching Note
Innovation at Timberland: Thinking Outside the Shoe Box (TN)
By: Rosabeth Moss Kanter and Matthew Bird
Teaching Note for [306064]. View Details
- August 1988 (Revised November 1989)
- Case
Reebok International Ltd.
By: John A. Quelch
Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details
Keywords: Marketing Strategy; Music Entertainment; Advertising Campaigns; Sports; Advertising Industry; Advertising Industry; Advertising Industry
Quelch, John A. "Reebok International Ltd." Harvard Business School Case 589-027, August 1988. (Revised November 1989.)
- June 1993
- Case
Laura Ashley (A): Creating a World Class Service Organization in Support of a Global Brand & Federal Express
By: Shoshana Zuboff
Keywords: Service Operations; Customer Focus and Relationships; Performance Effectiveness; Apparel and Accessories Industry
Zuboff, Shoshana. "Laura Ashley (A): Creating a World Class Service Organization in Support of a Global Brand & Federal Express." Harvard Business School Case 493-018, June 1993.
- April 1994 (Revised May 1995)
- Case
Laura Ashley (A): A New CEO Takes Charge
By: Richard L. Nolan
In a turnaround situation, a new CEO must take actions in the short term to gain control and exercise executive leadership and lay groundwork to formulate a long-term strategy to rebuild a viable business. View Details
Keywords: Organizational Change and Adaptation; Change Management; Management Teams; Business Strategy; Consumer Products Industry; Consumer Products Industry
Nolan, Richard L. "Laura Ashley (A): A New CEO Takes Charge." Harvard Business School Case 194-142, April 1994. (Revised May 1995.)
- October 1984
- Teaching Note
NIKE (B), Teaching Note
Teaching Note for (9-385-027). View Details
- August 1993 (Revised January 1994)
- Case
Prochnik: Privatization of a Polish Clothing Manufacturer
Prochnik was a large state-owned clothing manufacturer located in the textile-production-intensive region of Lodz, Poland. In the early months of economic reform, Prochnik was one of the first five state enterprises to be privatized through initial public offerings and... View Details
Loveman, Gary W., and David T. Kotchen. "Prochnik: Privatization of a Polish Clothing Manufacturer." Harvard Business School Case 394-038, August 1993. (Revised January 1994.)
- October 1984
- Teaching Note
NIKE (D): Leisure Shoes, Teaching Note
Teaching Note for (9-385-031). View Details
- November 2010
- Case
Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (A)
By: James K. Sebenius and Jason Cheng Qian
Esquel Group, leading manufacturer of quality shirts, sought to negotiate long-term partnerships with often-exploited farmers in Xinjiang (western China) to procure a superior cotton variety. Seeking to secure a large supply of specialty cotton in an ethical and... View Details
Keywords: Contracts; Agreements and Arrangements; Corporate Social Responsibility and Impact; Leasing; Business and Community Relations; Business and Government Relations; Partners and Partnerships; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Hong Kong; Xinjiang Uygur Zizhiqu
Sebenius, James K., and Jason Cheng Qian. "Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (A)." Harvard Business School Case 911-031, November 2010.
- June 2006 (Revised October 2007)
- Case
Takashimaya in Transition
By: Rajiv Lal, Masako Egawa and Chisato Toyama
Takashimaya, the largest department store in Japan, was suffering from declining sales. CEO Koji Suzuki had succeeded in instituting changes to cut costs. However, Suzuki needed to come up with a strategy to increase sales, particularly in apparel, which comprised the... View Details
Keywords: Growth and Development Strategy; Brands and Branding; Product Development; Sales; Apparel and Accessories Industry; Apparel and Accessories Industry; Japan
Lal, Rajiv, Masako Egawa, and Chisato Toyama. "Takashimaya in Transition." Harvard Business School Case 506-054, June 2006. (Revised October 2007.)
- January 2008 (Revised October 2010)
- Supplement
Sara Campbell Ltd. (B)
By: Romana Autrey, V.G. Narayanan and Julia Rozovsky
Supplements the Sara Campbell Ltd. (A) case by introducing additional concerns with Holt. In January of 1999, Campbell received a certified letter written by Holt. The letter described Holt's own frustration in working for Campbell. Students are given context to... View Details
Keywords: Decision Choices and Conditions; Employee Relationship Management; Management; Apparel and Accessories Industry
Autrey, Romana, V.G. Narayanan, and Julia Rozovsky. "Sara Campbell Ltd. (B)." Harvard Business School Supplement 108-071, January 2008. (Revised October 2010.)
- 26 Mar 2008
- First Look
First Look: March 26, 2008
him to drive significant change in an industry and Japanese society in the second half of the twentieth century. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=408039... View Details
Keywords: Martha Lagace
- May 2011
- Article
Underdog Branding: Why Underdogs Win in Recessions
By: Neeru Paharia, Anat Keinan and Jill Avery
Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details
Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry
Paharia, Neeru, Anat Keinan, and Jill Avery. "Underdog Branding: Why Underdogs Win in Recessions." European Business Review (May 2011): 53–56. (Invited Article.)