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- Faculty Publications (464)
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- All HBS Web (617)
- Faculty Publications (464)
- October 2024 (Revised December 2024)
- Case
Kering Eyewear
By: Rohit Deshpandé, Dante Roscini and Elena Corsi
In June 2024, Roberto Vedovotto, CEO of Kering Eyewear, prepared to discuss the future of the recently acquired brands LINDBERG, a Danish optical eyewear brand, and Maui Jim, an American sunglasses brand. Vedovotto founded Kering Eyewear in 2014, convincing... View Details
Keywords: Marketing Strategy; Brands and Branding; Product Marketing; Mergers and Acquisitions; Business or Company Management; Growth and Development Strategy; Luxury; Fashion Industry; Fashion Industry; Fashion Industry; Italy; Europe; China
Deshpandé, Rohit, Dante Roscini, and Elena Corsi. "Kering Eyewear." Harvard Business School Case 525-027, October 2024. (Revised December 2024.)
- March 1998 (Revised March 1999)
- Case
NIKE, Inc. in the 1990s (C)
By: John A. Quelch
In 1998, Nike's earnings and sales growth slowed. Management faced new competition from Adidas. This case asks students to review the various strategies (including diversification into sports equipment) pursued by Nike to resuscitate corporate growth. View Details
Keywords: Diversification; Competition; Product Launch; Brands and Branding; Growth and Development Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry
Quelch, John A. "NIKE, Inc. in the 1990s (C)." Harvard Business School Case 598-119, March 1998. (Revised March 1999.)
- June 1981 (Revised May 1988)
- Case
L.L. Bean, Inc.: Corporate Strategy
By: Hirotaka Takeuchi
L.L. Bean, Inc., a Maine-based manufacturer and mail-order retailer of sporting goods and apparel, has grown from $3 million in sales (1967) to over $120 million (1980). Current projections predict an annual compounded growth of 25% through 1985. Management must decide... View Details
Keywords: Globalization; Growth and Development; Growth Management; Production; Quality; Sales; Situation or Environment; Corporate Strategy; Internet and the Web; Apparel and Accessories Industry; Apparel and Accessories Industry
Takeuchi, Hirotaka. "L.L. Bean, Inc.: Corporate Strategy." Harvard Business School Case 581-159, June 1981. (Revised May 1988.)
- August 1990 (Revised December 1993)
- Case
Talbots
By: Walter J. Salmon
Describes the entry of this store and catalog retailer of classic women's clothing into the Japanese market place. Introduces such issues as cross-border management, multi-national retailing, and joint venturing. View Details
Keywords: Joint Ventures; Cross-Cultural and Cross-Border Issues; Management; Market Entry and Exit; Apparel and Accessories Industry; Apparel and Accessories Industry; Japan
Salmon, Walter J. "Talbots." Harvard Business School Case 591-006, August 1990. (Revised December 1993.)
- January 2009 (Revised February 2010)
- Case
Gucci Group in 2009
By: David B. Yoffie and Renee Kim
The Gucci Group had transformed itself into the world's third largest luxury retailer with multiple brands. The company had performed well even after the departure of star designer Tom Ford and former CEO Domenico De Sole. However, the challenging global economic times... View Details
Keywords: Financial Crisis; Brands and Branding; Organizational Change and Adaptation; Luxury; Corporate Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry
Yoffie, David B., and Renee Kim. "Gucci Group in 2009." Harvard Business School Case 709-459, January 2009. (Revised February 2010.)
- May 2013 (Revised March 2014)
- Case
Benetton Group S.p.A., 2012
By: John R. Wells and Galen Danskin
On May 31, 2012, after 36 years on the Milan Stock Exchange, Benetton was officially delisted and taken private by Edizione, the Benetton family's holding company. Since 2000, Benetton shareholders had seen its market value fall from $4.3 billion to $720 million at the... View Details
Keywords: Strategy; Fashion; Retail; Privatization; Family Ownership; Performance Improvement; Problems and Challenges; Management Teams; Globalized Firms and Management; Change Management; Restructuring; Competitive Strategy; Retail Industry; Retail Industry; Retail Industry; Italy
Wells, John R., and Galen Danskin. "Benetton Group S.p.A., 2012." Harvard Business School Case 713-513, May 2013. (Revised March 2014.)
- September 2014 (Revised July 2018)
- Case
adidas Group: IT Multi-Sourcing
By: Lynda M. Applegate, Martin Wiener, Carol Saunders and Grandon Gill
This case describes the design and implementation of an IT-multi-sourcing strategy at a large global sportswear company, the adidas Group, which is headquartered in Germany. To help increase the benefits and reduce the risks of its sourcing arrangements, adidas... View Details
Keywords: IT Strategy; Outsourcing; Organizational Structure; Information Technology; Strategy; Sports Industry; Sports Industry; Germany
Applegate, Lynda M., Martin Wiener, Carol Saunders, and Grandon Gill. "adidas Group: IT Multi-Sourcing." Harvard Business School Case 815-002, September 2014. (Revised July 2018.)
- January 2012 (Revised January 2014)
- Case
Hengdeli: The Art of Coexistence
By: Rohit Deshpandé and Nancy Hua Dai
In October 2011, Zhang Yuping, founder and chairman of Hengdeli, the largest Swiss watch retailer in the world, wondered how to work more closely with its key suppliers—Swatch Group, Richemont Group, LVMH Group, and Rolex Group—to maintain strong growth in the Greater... View Details
Keywords: Supply Chain Management; Apparel and Accessories Industry; Apparel and Accessories Industry; China
Deshpandé, Rohit, and Nancy Hua Dai. "Hengdeli: The Art of Coexistence." Harvard Business School Case 512-058, January 2012. (Revised January 2014.)
- April 1994 (Revised May 1995)
- Case
Laura Ashley (A): A New CEO Takes Charge
By: Richard L. Nolan
In a turnaround situation, a new CEO must take actions in the short term to gain control and exercise executive leadership and lay groundwork to formulate a long-term strategy to rebuild a viable business. View Details
Keywords: Organizational Change and Adaptation; Change Management; Management Teams; Business Strategy; Consumer Products Industry; Consumer Products Industry
Nolan, Richard L. "Laura Ashley (A): A New CEO Takes Charge." Harvard Business School Case 194-142, April 1994. (Revised May 1995.)
- August 1993 (Revised January 1994)
- Case
Prochnik: Privatization of a Polish Clothing Manufacturer
Prochnik was a large state-owned clothing manufacturer located in the textile-production-intensive region of Lodz, Poland. In the early months of economic reform, Prochnik was one of the first five state enterprises to be privatized through initial public offerings and... View Details
Loveman, Gary W., and David T. Kotchen. "Prochnik: Privatization of a Polish Clothing Manufacturer." Harvard Business School Case 394-038, August 1993. (Revised January 1994.)
- 01 Jun 2011
- News
A Former Buyer Turns Designer
(MBA ’05) first line of women’s clothing, AMMARA, won’t hit department stores until this fall, she’s already landed in Women’s Wear Daily for bringing fashionable apparel to mature customers at a lower price point. “I felt there was a... View Details
- November 2010
- Case
Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (A)
By: James K. Sebenius and Jason Cheng Qian
Esquel Group, leading manufacturer of quality shirts, sought to negotiate long-term partnerships with often-exploited farmers in Xinjiang (western China) to procure a superior cotton variety. Seeking to secure a large supply of specialty cotton in an ethical and... View Details
Keywords: Contracts; Agreements and Arrangements; Corporate Social Responsibility and Impact; Leasing; Business and Community Relations; Business and Government Relations; Partners and Partnerships; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Hong Kong; Xinjiang Uygur Zizhiqu
Sebenius, James K., and Jason Cheng Qian. "Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (A)." Harvard Business School Case 911-031, November 2010.
- May 2013 (Revised March 2014)
- Case
Benetton Group S.p.A., 2000
By: John R. Wells and Galen Danskin
In 2000, Benetton was one of the leading mass fashion competitors in the world with approximately $1.9 billion in sales across 5,500 stores in 120 countries. But the company's fortunes seemed to be on the wane. Operating profits had fallen 9% from the prior year to... View Details
Keywords: Fashion; Strategic Change; Strategic Management; Globalized Firms and Management; Marketing Strategy; Competitive Advantage; Performance Consistency; Management Teams; Strategy; Fashion Industry; Fashion Industry; Fashion Industry; Italy
Wells, John R., and Galen Danskin. "Benetton Group S.p.A., 2000." Harvard Business School Case 713-510, May 2013. (Revised March 2014.)
- October 1984 (Revised March 1999)
- Case
NIKE (E)
Provides the background for a discussion of Nike (E1), (E2), and (E3). Outlines Nike's senior management group's early program to deal with the company's increasingly difficult competitive circumstance. View Details
Keywords: Management Style; Competition; Situation or Environment; Management Teams; Apparel and Accessories Industry; Apparel and Accessories Industry
Roberts, Michael J. "NIKE (E)." Harvard Business School Case 385-033, October 1984. (Revised March 1999.)
- August 1994 (Revised December 1996)
- Case
Astra Sports, Inc. (B)
By: John A. Quelch
Astra executives meet to discuss their options with a Venezuelan company that, for seven years, manufactured and marketed athletic shoes under the Astra name without authorization from Astra. View Details
Keywords: Strategy; Crime and Corruption; Brands and Branding; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Venezuela
Quelch, John A. "Astra Sports, Inc. (B)." Harvard Business School Case 595-008, August 1994. (Revised December 1996.)
- May 1994 (Revised May 1995)
- Case
Laura Ashley (B): Defining a Strategy
By: Richard L. Nolan
A turnaround CEO engineers a business transformation and formulates short-term and long-term strategy after assessing the business situation. View Details
Keywords: Organizational Change and Adaptation; Change Management; Management Teams; Business Strategy; Consumer Products Industry; Consumer Products Industry
Nolan, Richard L. "Laura Ashley (B): Defining a Strategy." Harvard Business School Case 194-143, May 1994. (Revised May 1995.)
- October 1984 (Revised April 2002)
- Case
NIKE (C)
Explores the president of Nike's leadership, and focuses on his general management style, his personal philosophy, and his pattern of working with key members of management. View Details
Keywords: Management Style; Leadership Style; Management Teams; Apparel and Accessories Industry; Apparel and Accessories Industry
Christensen, C. Roland, and David C Rikert. "NIKE (C)." Harvard Business School Case 385-029, October 1984. (Revised April 2002.)
- July 1981 (Revised October 1992)
- Case
Chipman-Union, Inc.: Odor-Eaters Socks
By: John A. Quelch
The company is considering whether or not to introduce a branded line of men's athletic socks. Considers a preliminary marketing program, including supermarket and drug store distribution. View Details
Keywords: Distribution Channels; Product Marketing; Brands and Branding; Apparel and Accessories Industry; Apparel and Accessories Industry
Quelch, John A. "Chipman-Union, Inc.: Odor-Eaters Socks." Harvard Business School Case 581-073, July 1981. (Revised October 1992.)
- March 2007 (Revised July 2011)
- Case
Nike Inc. - Heading Toward 2012
This is a short case (2 pages), which can be distributed and discussed in class as an update through 2006 of the Nike case series. It follows Nike, Inc.: Entering the Millennium (Case #299-084). View Details
Keywords: Business History; Brands and Branding; Apparel and Accessories Industry; Apparel and Accessories Industry
Fruhan, William E., Jr. "Nike Inc. - Heading Toward 2012." Harvard Business School Case 207-105, March 2007. (Revised July 2011.)
- February 2008
- Teaching Note
Innovation at Timberland: Thinking Outside the Shoe Box (TN)
By: Rosabeth Moss Kanter and Matthew Bird
Teaching Note for [306064]. View Details