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March 2016
Case

IC Group A/S

By: John R. Wells and Gabriel Ellsworth

IC Group owned several of Scandinavia's leading premium fashion brands. How should it respond to the decline of its primary wholesale distribution channels (independent fashion boutiques and department stores)? Should it open more physical stores or focus on... View Details

May 2013 (Revised March 2014)
Case

Gap, Inc., 2012

By: John R. Wells and Galen Danskin

Between 2000 and 2012, Gap, Inc. (Gap) ceded its world leadership position in specialty fashion retailing to Inditex of Spain and H&M of Sweden. These two companies, each less than a quarter of Gap's size in 2000, were now setting the pace in the global mass fashion... View Details

Keywords: Strategic Change; Fashion; Multinational; Brands; Competition; Multinational Firms and Management; Performance Improvement; Strategy; Brands and Branding; Change Management; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Sweden; Spain; United States

14 May 2007
Research & Ideas

The Key to Managing Stars? Think Team

bankers, programmers, creatives, and general managers often leave with a team of colleagues to join a competitor. This phenomenon is called a lift out. It is observed in industries as diverse as medicine, advertising, software development, and View Details

Keywords: by Martha Lagace

February 2019 (Revised January 2021)
Case

Quiksilver Inc. and Oaktree Capital Management

By: Kristin Mugford and Mike Harmon

Sports lifestyle company Quiksilver filed for bankruptcy in September 2015. Oaktree is considering an additional investment in the company to facilitate the restructuring. Students must consider whether Oaktree should invest given the risks of the turnaround... View Details

Keywords: Bankruptcy; Bankruptcy Reorganization; Insolvency and Bankruptcy; Acquisition; Restructuring; Debt Securities; Transformation; Decision Making; Borrowing and Debt; Investment Return; Crisis Management; Negotiation; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; France; United States

February 2024
Teaching Note

UGG Steps into the Metaverse

By: Shunyuan Zhang and Sunil Gupta

Teaching Note for HBS Case No. 523-013. View Details

Keywords: Metaverse; Digital Marketing; Innovation and Invention; Marketing Channels; Marketing Strategy; Social Marketing; Internet and the Web; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

2015
Book

Strong Brands, Strong Relationships

By: Susan Fournier, Michael Breazeale and Jill Avery

From the editorial team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of... View Details

Keywords: Brand Building; Brand Management; CRM; Marketing; Brands and Branding; Marketing Communications; Advertising; Customer Relationship Management; Customer Focus and Relationships; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry

Find at Harvard

25 Mar 2014
First Look

First Look: March 25

and restore the company's fortunes? Purchase this case: http://hbr.org/product/Hennes---Mauritz--2000/an/713509-PDF-ENG Harvard Business School Case 713-512 Hennes & Mauritz, 2012 In 2012, Hennes & Maurtiz (H&M) was the second-largest specialty View Details

Keywords: Sean Silverthorne

26 Mar 2008
First Look

First Look: March 26, 2008

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808107 Parks Capital-Investment in US Retail, Inc. Harvard Business School Case 208-104 Parks Capital acquired a Children's Apparel Manufacturer, American Child Clothing... View Details

Keywords: Martha Lagace

November 2010
Case

Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (A)

By: James K. Sebenius and Jason Cheng Qian

Esquel Group, leading manufacturer of quality shirts, sought to negotiate long-term partnerships with often-exploited farmers in Xinjiang (western China) to procure a superior cotton variety. Seeking to secure a large supply of specialty cotton in an ethical and... View Details

Keywords: Contracts; Agreements and Arrangements; Corporate Social Responsibility and Impact; Leasing; Business and Community Relations; Business and Government Relations; Partners and Partnerships; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Hong Kong; Xinjiang Uygur Zizhiqu

September 1972 (Revised September 1983)
Case

Timex Corp.

The evolution of Timex from its inception in the 1940s to its position as a leading multinational watch manufacturer in the early 1970s. Focuses on Timex's strategy for marketing, on a worldwide basis, and its line of inexpensive watches. View Details

Keywords: Product; Marketing Strategy; Multinational Firms and Management; Global Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry

April 2021
Supplement

Buy Online, Pickup in Store: Vice President of Store Operations Supplement

By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein

In April 2019, Sylvarella VP of Store Operations Axley Vega must review an analysis of her department’s sales data to determine the impact of the company’s Buy Online, Pickup in Store (BOPS) program. BOPS implementation created significant problems for the store... View Details

Keywords: Operations; Service Delivery; Logistics; Infrastructure; Distribution Channels; Order Taking and Fulfillment; Analysis; Apparel and Accessories Industry; Apparel and Accessories Industry; United States; Canada

February 2020 (Revised August 2022)
Case

Anomalie

By: Jeffrey F. Rayport and Thomas O. Jones

In early 2019, the founders of Anomalie, an online direct-to-consumer provider of bridal gowns, have just agreed to a $13.6 million Series A investment from a Silicon Valley VC. They are considering three major initiatives as they move forward. (1) To scale their very... View Details

Keywords: Direct-to-consumer; Entrepreneurship; Internet and the Web; Growth and Development Strategy; Decision Choices and Conditions; Apparel and Accessories Industry; Apparel and Accessories Industry

October 2019 (Revised January 2020)
Case

Dulcie Madden (A)—Growth or Exit?

By: Shikhar Ghosh, Christopher Payton and Shweta Bagai

This is part of a three-case series that follows Dulcie Madden's journey as a founder over five years. Case (A) is about managing growth and cash flow; Case (B) is about the exit decision and conditions on a sale; Case (C) shows Madden dealing with adversity and the... View Details

December 2017
Supplement

Data-Driven Manufacturing: The Kutesmart System

By: Willy C. Shih

This supplementary video shows the Kutesmart System at Redcollar Group. It is an example of a mass customization system that is data-driven, but is predominantly based on manual operations. It is offered as a contrast to highly automated data-driven manufacturing. View Details

Keywords: Data-driven Manufacturing; Clothing; Bespoke Manufacturing; Production; Apparel and Accessories Industry; Apparel and Accessories Industry; China

January 2014 (Revised February 2014)
Teaching Note

Rana Plaza: Workplace Safety In Bangladesh (A) and (B)

By: John A. Quelch and Margaret L. Rodriguez

On April 24, 2013 the Rana Plaza factory building collapsed in Dhaka, the capital of Bangladesh. Over 1,100 people were killed in the worst industrial accident since the Union Carbide plant gas leak in Bhopal, India. Most of the victims worked for garment factories,... View Details

Keywords: Safety; Multinational Firms and Management; Labor Unions; Business and Stakeholder Relations; Working Conditions; Corporate Accountability; Crisis Management; Apparel and Accessories Industry; Apparel and Accessories Industry; Bangladesh

June 2010 (Revised July 2011)
Case

Classic Knitwear and Guardian: A Perfect Fit?

By: John A. Quelch and Patricia Girardi

Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a... View Details

Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Demand and Consumers; Partners and Partnerships; Marketing Strategy; Forecasting and Prediction; Product Marketing; Brands and Branding; Product Development; Apparel and Accessories Industry; Apparel and Accessories Industry

April 2012 (Revised March 2014)
Case

Social Strategy at Nike

By: Mikolaj Jan Piskorski and Ryan Johnson

Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional"... View Details

Keywords: Strategy; Advertising Campaigns; Social and Collaborative Networks; Online Advertising; Apparel and Accessories Industry; Apparel and Accessories Industry

November 2011 (Revised April 2016)
Supplement

Coco Chanel: Creating Fashion for the Modern Woman (B)

By: Mukti Khaire and Kerry Herman

Keywords: Fashion And Creative Industries; Apparel and Accessories Industry; Apparel and Accessories Industry; France

April 2011
Teaching Note

Neck & Neck: Leveraging the Club Neck Information (TN)

Teaching Note for 111112. View Details

Keywords: Budgets and Budgeting; Knowledge Use and Leverage; Profit; Planning; Advertising Campaigns; Mathematical Methods; Apparel and Accessories Industry; Apparel and Accessories Industry

February 2007 (Revised November 2011)
Case

Esquel Group: Integrating Business Strategy and Corporate Social Responsibility

By: F. Warren McFarlan, William C. Kirby and Tracy Manty

Focuses on the experience of China's largest shirt manufacturer in managing various aspects of government relations in China. Identifies a wide variety of social initiatives it has undertaken. View Details

Keywords: Growth and Development Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Apparel and Accessories Industry; Apparel and Accessories Industry; China

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