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Show Results For
- All HBS Web
(2,493)
- People (10)
- News (553)
- Research (1,626)
- Events (23)
- Multimedia (11)
- Faculty Publications (952)
- 23 Jan 2020
- News
Five Ways Hospitals Will Change in Next Decade
- 01 Mar 2014
- News
The Solution to the Global Food Crisis Just Might Come from Nigeria
industries for decades. And even though Mustapha and his sons had earned a reputation as hard workers, there was only so much they could produce within a system that left farmers either chronically undersupplied or dealing with bags of fertilizer cut with sand View Details
- 21 May 2024
- Blog Post
IFC India: From Trash to Treasure: Inside a Waste Management Site in Mumbai
Professor Vikram Gandhi’s Immersive Field Course (IFC) “Development while Decarbonizing: India’s Path to Net-Zero" delved into the critical aspect of decarbonization and sustainability goals amid India's rapid development. The course... View Details
- 03 Nov 2022
- Op-Ed
Feeling Separation Anxiety at Your Startup? 5 Tips to Soothe These Growing Pains
for remote communication. Suggest alternate times to connect Offer suggestions on how and when team members should book time with you outside of office hours. For example, you could say: “Office hours are a... View Details
Keywords: by Julia Austin
- July 2008
- Case
Hilton Hotels: Brand Differentiation through Customer Relationship Management
By: Lynda M. Applegate, Gabriele Piccoli and Chekitan Dev
This case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM... View Details
Keywords: Customer Relationship Management; Marketing Strategy; Privatization; Performance Evaluation; Information Technology; Accommodations Industry
Applegate, Lynda M., Gabriele Piccoli, and Chekitan Dev. "Hilton Hotels: Brand Differentiation through Customer Relationship Management." Harvard Business School Case 809-029, July 2008.
- September 2017 (Revised November 2018)
- Case
Marriott International: The Next 90 Years
By: Chiara Farronato and Gary Pisano
The case examines how Marriott should respond to the potential threats from new home-sharing platforms and the rise of online travel agencies. In 2017 Marriott was the largest hotel chain, with more than one million rooms and 7% of worldwide room supply. In the... View Details
Keywords: Airbnb; Competitiveness; Threats; Disruption; Lodging Industry; Long-term Growth; Loyalty Program; Marriot; Online Platforms; Online Travel Agencies; Digital Platforms; Disruptive Innovation; Competitive Strategy; Competition; Customer Focus and Relationships; Customer Satisfaction; Internet and the Web; Tourism Industry; Travel Industry; Accommodations Industry
Farronato, Chiara, and Gary Pisano. "Marriott International: The Next 90 Years." Harvard Business School Case 618-017, September 2017. (Revised November 2018.)
- 2023
- Working Paper
The Subjective Expected Utility Approach and a Framework for Defining Project Risk in Terms of Novelty and Feasibility—A Response to Franzoni and Stephan (2023), ‘Uncertainty and Risk-Taking in Science’
In their Discussion Paper, Franzoni and Stephan (F&S, 2023) discuss the shortcomings of existing peer review models in shaping the funding of risky science. Their discussion offers a conceptual framework for incorporating risk into peer review models of research... View Details
Lane, Jacqueline N. "The Subjective Expected Utility Approach and a Framework for Defining Project Risk in Terms of Novelty and Feasibility—A Response to Franzoni and Stephan (2023), ‘Uncertainty and Risk-Taking in Science’." Harvard Business School Working Paper, No. 23-037, January 2023.
- April 2023
- Article
The Subjective Expected Utility Approach and a Framework for Defining Project Risk in Terms of Novelty and Feasibility—A Response to Franzoni and Stephan (2023), ‘Uncertainty and Risk-Taking in Science’
In their Discussion Paper, Franzoni and Stephan (F&S, 2023) discuss the shortcomings of existing peer review models in shaping the funding of risky science. Their discussion offers a conceptual framework for incorporating risk into peer review models of research... View Details
Lane, Jacqueline N. "The Subjective Expected Utility Approach and a Framework for Defining Project Risk in Terms of Novelty and Feasibility—A Response to Franzoni and Stephan (2023), ‘Uncertainty and Risk-Taking in Science’." Art. 104707. Research Policy 52, no. 3 (April 2023).
- June 2015 (Revised January 2017)
- Case
Accor: Strengthening the Brand with Digital Marketing
By: Jill Avery, Chekitan S. Dev and Peter O'Connor
Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just... View Details
Keywords: Digital; Hospitality; Branding; Brand Management; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; E-commerce; Accommodations Industry; Travel Industry; Tourism Industry; Europe; France
Avery, Jill, Chekitan S. Dev, and Peter O'Connor. "Accor: Strengthening the Brand with Digital Marketing." Harvard Business School Case 315-138, June 2015. (Revised January 2017.)
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
In the marketplace, Brand Trump is authentic. It stands for aspiration and success, but more the ostentatious and flashy success that appeals to the newly wealthy, the entrepreneur, the outsider. For these consumers, brand Trump clearly... View Details
- January 2002 (Revised August 2006)
- Background Note
New Venture Financing
By: Howard H. Stevenson and Michael J. Roberts
Describes the various alternative financing alternatives available to new ventures. A rewritten version of an earlier note. View Details
Stevenson, Howard H., and Michael J. Roberts. "New Venture Financing." Harvard Business School Background Note 802-131, January 2002. (Revised August 2006.)
- 07 Jun 2016
- News
Can Brand Trump Win a Presidency?
- June 1980 (Revised December 1992)
- Case
Parker House (B)
The management of Boston's historic Parker House, owned by Dunfey Hotels, has received a request from a tour wholesaler to book a large number of rooms at the hotel during summer and fall 1980. This booking is tied to bookings at two other Dunfey hotels that need this... View Details
Lovelock, Christopher H. "Parker House (B)." Harvard Business School Case 580-152, June 1980. (Revised December 1992.)
- 02 Apr 2024
- Blog Post
IFC India: A Circular Journey Through JSW Cement - From Steel Slag to Stronger Shores
Professor Vikram Gandhi’s Immersive Field Course (IFC) “Development while Decarbonizing: India’s Path to Net-Zero" delved into the critical aspect of decarbonization and sustainability goals amid India's rapid development. The course... View Details
- 04 Feb 2020
- Video
Francis Okomo-Okello
Francis Okomo-Okello, chair of a leading Kenyan luxury hotel group and of the subsidiary of a major foreign bank, discusses his approach to corporate social responsibility programs based on full understanding... View Details
- 29 Mar 2016
- News
Competing with Platforms That Ignore the Law
- 12 Feb 2025
- Blog Post
How risk can be the key to a sustainable future with Sophie Levin (MS/MBA: Engineering Sciences 2022)
demand seemed like the biggest obstacles to commercialization. Eventually, my co-founder and I realized that our target suppliers needed help scaling their technology, so we parted ways and joined other companies in the View Details
- November–December 2021
- Article
Does Gender Matter? The Effect of Management Responses on Reviewing Behavior
By: Davide Proserpio, Isamar Troncoso and Francesca Valsesia
We study the effect of management responses on the reviewing behavior of self-identified female and male reviewers. Using data from Tripadvisor, we show that after hotels begin to respond to reviews, the probability that a negative review comes from a self-identified... View Details
Keywords: Word Of Mouth; Online Reviews; Management Responses; E-commerce; Gender; Prejudice and Bias; Digital Platforms; Customers
Proserpio, Davide, Isamar Troncoso, and Francesca Valsesia. "Does Gender Matter? The Effect of Management Responses on Reviewing Behavior." Marketing Science 40, no. 6 (November–December 2021): 1199–1213.