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September 2020
Teaching Note

TransDigm in 2017: The Beginning of the End or the End of the Beginning?

By: Benjamin C. Esty and Daniel Fisher

Teaching Note for HBS Case No. 720-422. TransDigm was a highly acquisitive company that manufactured a wide range of highly engineered aerospace parts for both military and commercial customers. Over the ten years ending in 2016, its stock price had increase ten times,... View Details

November 1978 (Revised December 1979)
Case

Federal Express (C)

The Marketing Director for Federal Express, a fast growing freight airline specializing in small packages, must select a strategy to achieve a big sales increase for one of the company's services. First he must decide on the relative emphasis to place between... View Details

Keywords: Product Marketing; Sales; Air Transportation Industry; Air Transportation Industry; United States

October 1976 (Revised April 1983)
Case

Federal Express (A)

Federal Express is a small-package airline operating throughout the United States. After initial heavy losses it is now profitable. Management is examining the services offered by the firm and believes that there is great potential for "Courier Pak", an overnight... View Details

Keywords: Advertising; Product Marketing; Sales; Air Transportation Industry; Air Transportation Industry; United States

October 1989 (Revised May 1998)
Teaching Note

Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A) & New Theories of International Trade, Teaching Note

By: David B. Yoffie

Teaching Note for (9-391-106) and (9-390-001). View Details

Keywords: Air Transportation Industry; Air Transportation Industry

05 Feb 2014
Research & Ideas

Can Putin Score Olympic Gold?

A pall hangs over Sochi. Not since the bribery scandal overshadowed the 2002 Games in Salt Lake City has an Olympic Winter Games been so fraught with controversy. Fears of a terrorist attack by Islamic extremists; outrage over Russia's anti-gay laws; difficulties with... View Details

Keywords: by Michael Blanding; Sports; Advertising

June 1996 (Revised April 2003)
Case

AeroTech Service Group, Inc.

AeroTech Service Group uses Internet protocols and other advanced computing technologies to interconnect the IS networks of McDonnell-Douglas Aerospace with many of its customers, suppliers, and other partners. The case discusses AeroTech's product and explores options... View Details

Keywords: Internet and the Web; Information Technology; Air Transportation Industry; Air Transportation Industry

October 2024
Case

Edizione

By: Cynthia A. Montgomery, Dante Roscini, Elena Corsi and Hugo Etchegoyhen

This case study examines the diversification and transformation of Edizione, the Benetton family's holding company originally established to reinvest dividends from the Benetton clothing brand. Edizione expanded significantly in the late 1990s and early 2000s,... View Details

17 Jul 2012
First Look

First Look: July 17

origins of the social psychology of creativity, trace its arc, and suggest directions for its future. Demand and Capacity Management in Air Transportation Authors:Cynthia Barnhart, Douglas S. Fearing, Amedeo... View Details

Keywords: Sean Silverthorne

24 Jul 2013
Op-Ed

Detroit Files for Bankruptcy: HBS Faculty Weigh In

York, Los Angeles, and Denver have worked with private partners to emphasize public transportation and start to de-emphasize single-driver cars. Despite obvious obstacles (e.g., you live in a suburb or own a store that can be accessed... View Details

Keywords: by John Macomber, Robert C. Pozen, Eric D. Werker & Benjamin Kennedy; Auto

27 Feb 2007
First Look

First Look: February 27, 2007

in the world. But now the end seemed close. Was there a way to save eDonkey? Was it time for Yagan to get out? He had little time to figure out his next move. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707482 Restructuring... View Details

Keywords: Martha Lagace

February 2017
Supplement

JCDecaux, 2016: Global Leader ... Again

By: John R. Wells and Gabriel Ellsworth

In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details

Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris

Article

Positioning Brands Against Large Competitors to Increase Sales

By: Neeru Paharia, Jill Avery and Anat Keinan

We explore the effect of having a large dominant competitor and show the conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. We demonstrate through lab and field studies that highlighting a large competitor's size... View Details

Keywords: Brands; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Marketing; Marketing Strategy; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; United States

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23 Mar 2015
Research & Ideas

It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers

Consumers often have the following choice: Either buy something directly from a retailer, or buy it indirectly through an intermediary, which partners with the retailer to attract more buyers. Think purchasing a plane ticket straight from the airline versus on... View Details

Keywords: by Carmen Nobel; Air Transportation; Air Transportation; Air Transportation; Air Transportation

October 2016 (Revised November 2016)
Case

DO & CO: Gourmet Entertainment

By: Juan Alcácer and Esel Çekin

This case is about a global catering, restaurant, and hospitality company, DO & CO, growing geographically with its existing businesses while also adding new brands to its portfolio. The company had $1 billion in revenues in 2015 from its three divisions: airline... View Details

19 Jan 2022
In Practice

7 Trends to Watch in 2022

political issues, like the future of democracy, will be in the air and in the media. CEOs will have to make tough choices about whether to weigh in on democracy issues, such as voting rights, while contentious political divides will... View Details

Keywords: by HBS News

June 2013
Supplement

Hexcel Turnaround—2001 (Video Supplement)

This is the Video Supplement for Hexcel Turnaround - 2001(A), (B) and (C), HBS Cases 806099, 806100, 806101. View Details