Air Transportation - Publications - Faculty & Research - Harvard Business School

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October 1998 (Revised May 1999)
Case

"Friendly Skies, The": Welfare-to-Work at United Airlines

By: Rosabeth M. Kanter and Ellen Pruyne

In 1997 United CEO Gerald Greenwald was appointed chairman of the national Welfare-to-Work Partnership by President Clinton and committed United to hiring from the welfare rolls. A welfare-to-work recruitment program was rapidly established and soon followed by a... View Details

Keywords: Programs; Selection and Staffing; Retention; Employees; Recruitment; Welfare; Air Transportation Industry

August 1989 (Revised December 1997)
Case

U.S. Airline Industry--1978-88 (B), The

Examines the airline industry's primary competitors (Texas Air, United, American, Delta, Northwest, TWA, USAir, and Pan Am) and traces their strategic moves in the areas of planes, people, routes, and marketing. Teaching/learning emphasis is on finding out who wins,... View Details

Keywords: Competition; Air Transportation Industry; United States

September 1987
Case

USAir and Piedmont in the Airline Industry

By: Pankaj Ghemawat and Forest L. Reinhardt

Keywords: Air Transportation Industry

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November 1984
Supplement

American Airlines (B)

By: Richard H.K. Vietor

Keywords: Air Transportation Industry

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23 Mar 2017
Cold Call Podcast

Cost-cutting Leads to Turbulence in the Airline Industry

Keywords: Re: Susanna Gallani; Air Transportation; Air Transportation

June 1997 (Revised November 1998)
Case

Sky Air, Inc.

By: Paul A. Gompers

Concerns a fictitious airline company and examines the moral hazard situation that results within a firm. Provides an opportunity to discuss corporate governance and contracting under uncertainty. View Details

Keywords: Ethics; Corporate Governance; Contracts; Risk and Uncertainty; Air Transportation Industry

May 2021
Teaching Note

American Airlines' Value Pricing (Abridged)

By: Sunil Gupta and Alvin J. Silk

Teaching Note for HBS Case No. 519-019. View Details

Keywords: Consumer Marketing; Market Segmentation; Pricing; Pricing Strategy; Demand Analysis; Competition; Marketing; Segmentation; Price; Strategy; Demand and Consumers; Analysis; Air Transportation Industry

April 2016
Supplement

Preparing a Concession Bid at TAV Airports Holding - Exhibit 7 Supplement Model

By: C. Fritz Foley and Çiğdem Çelik

In 2013, TAV Airports Holding prepared a bid for the concession to build and operate the third Istanbul airport. This process involved input from various parts of the firm with operating and financial expertise. Burcu Geriş, the CFO of TAV Airports Holding, and her... View Details

Keywords: Partners and Partnerships; Valuation; Investment; Bids and Bidding; Projects; Management Teams; Air Transportation Industry; Turkey

January 2016
Case

TransDigm Inc.

By: Eric Van den Steen, Kavita Mathews and Alon Galor

Transdigm had been very successful with a PE-like business model: it acquired smaller producers of aircraft components and improved their profits, mainly by increasing efficiency and applying value pricing. By 2014, Transdigm had completed almost 50 acquisitions. Its... View Details

Keywords: Strategy; Competitive Advantage; Price; Competitive Strategy; Air Transportation Industry

2014
Other Unpublished Work

Objections to Tentative Decision and Order to Show Cause (IATA 787)

By: Benjamin Edelman

I critique Order 2014-5-7 (Docket No. DOT-OST-2013-0048-0415) to the extent that the DOT permits, or purports to permit, airlines to sell tickets other than in accordance with published tariffs. I argue that tariffs provide important benefits to passengers and should... View Details

Keywords: Negotiation; Sales; Air Transportation Industry

October 2011 (Revised July 2012)
Case

Boeing 737 Industrial Footprint: The Wichita Decision

By: Willy Shih and Margaret Pierson

The case examines the circumstances leading up to the Boeing Company's decision to spin-off its Wichita Division. This case is intended to be taught with two other notes: "On the Use of Capital Efficiency Metrics," HBS No. 612-034, "Modularity in Design and... View Details

Keywords: Teaching; Capital; Standards; Design; Production; Air Transportation Industry

June 2010
Teaching Note

Southwest Airlines: In a Different World (TN)

By: James L. Heskett and W. Earl Sasser

Teaching Note for 910419. View Details

Keywords: Competition; Price; Service Operations; Globalization; Cost vs Benefits; Air Transportation Industry; New York (state, US)

April 2009 (Revised June 2014)
Teaching Note

Distribution at American Airlines (A) — (D)

By: Benjamin Edelman

Teaching Note for [909035], [909036], [913034], and [913035]. View Details

Keywords: Distribution; Air Transportation Industry

August 1990 (Revised July 1991)
Teaching Note

Depreciation at Delta and Pan Am, Teaching Note

By: William J. Bruns Jr.

Teaching Note for (9-190-035). View Details

Keywords: Accounting; Air Transportation Industry

March 2009
Teaching Note

Lan Airlines in 2008: Connecting the World to Latin America (TN)

By: Ramon Casadesus-Masanell, Jorge Tarzijan and Jordan Mitchell

Teaching Note for [709410]. View Details

Keywords: Air Transportation Industry; Latin America

August 2008 (Revised August 2009)
Case

Lan Airlines in 2008: Connecting the World to Latin America

By: Ramon Casadesus-Masanell, Jorge Tarzijan and Mitchel Jordan

Lan Airlines operates three distinct models: low-cost for domestic short-haul flights, full-service for international routes; and an international cargo business, the latter of which makes up 33% of Lan's overall revenues (markedly different from many U.S. legacy... View Details

Keywords: Business Model; Growth and Development Strategy; Competitive Advantage; Air Transportation Industry; Latin America

October 2007 (Revised August 2009)
Case

Perfect Storm over Zurich Airport (A)

By: Michael L. Tushman and David Kiron

Josef Felder, CEO of Zurich Airport, faces several crises as he tries to transform the Airport from a slow-moving, conflict-ridden, government-owned entity into a privatized, world-class airport. View Details

Keywords: Change Management; Transformation; Leading Change; Crisis Management; Organizational Change and Adaptation; State Ownership; Privatization; Air Transportation Industry

May 2007 (Revised July 2007)
Case

JetBlue: Prepare for Financing

The CFO of JetBlue is trying to decide which of two financing proposals to pursue. A straight equity issue will dilute his principal shareholders' ownership, but seems like the safer alternative in an industry that is notorious for its high failure rate. On the other... View Details

Keywords: Decision Choices and Conditions; Private Equity; Public Equity; Financing and Loans; Air Transportation Industry; United States

March 2007
Teaching Note

Lobbying for Love? Southwest Airlines and the Wright Amendment (TN)

By: Felix Oberholzer-Gee

Teaching note to 707470. View Details

Keywords: Business Headquarters; Competition; Opportunities; Law; Business and Government Relations; Air Transportation Industry; Texas

February 2007
Supplement

South African Airways (B)

By: Joshua D. Margolis, Laura Morgan Roberts and Laura Winig

Keywords: Air Transportation Industry

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