Advertising Media - Publications - Faculty & Research

01 Dec 2013
News

14 for '14

consumer data, expect social platforms to grab media dollars from TV budgets and to drive e-commerce sales. Facebook continues to grow but look for Google to get more aggressive by leveraging YouTube and Google+." —Walter Delph (MBA... View Details

Keywords: Arts, Entertainment; Finance; Government; Information; Retail Trade

Teaching Interest

Overview

By: Nancy F. Koehn

My teaching and research focus on crisis leadership and how men and women use crises to make themselves better leaders. I currently teach a module in the Advanced Management Program and an HBS Online LIVE course on Courageous Leadership. The purpose of each course is... View Details

Keywords: History Of Leadership; Effective Leadership In Turbulent Times; Crisis Management; Change Management; Entrepreneurship; History; Media and Broadcasting Industry; Media and Broadcasting Industry; United States; Europe

01 Mar 2007
News

Microsoft’s Ballmer Makes His Pitch

BALLMER: Microsoft plans to remain on the cutting edge of digital media technology. If you think that the last decade produced a torrent of consumer high-tech innovation — notably personal computers, broadband Internet access, cell... View Details

Keywords: News, Library, Internet, and Other Services; Information; Management, Scientific, and Technical Consulting Services; Professional Services

17 Feb 2011
News

Field Report: Rwanda

a private media company and Karisimbi client. The group worked with Tele-10 to identify ways to improve its advertising sales process for radio advertising and to help improve... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

Web

Online Digital Marketing Strategy Course | HBS Online

Challenges of Reaching and Acquiring Customers Online Search Advertising Display Advertising Utilizing Paid Media Channels Measuring Paid Media... View Details

14 Feb 2005
Research & Ideas

Desktop Search and Revenue Streams

panelists where search competitors could gain the most distinct advantage. "I think for us at Yahoo right now, we see an opportunity in helping users manage their personal information," said Bradley Horowitz, director of Yahoo's View Details

Keywords: by Julie Jette

01 Dec 2017
News

2017 in Media: Courting the Cord-Cutters

When the phenomenon of cord-cutting— dropping a cable subscription in favor of one or more online streaming services—started attracting media attention a couple of years ago, the TV industry didn’t respond quickly. Cord-cutters were a... View Details

Keywords: Laura Martin (MBA 1983) , entertainment and internet analyst, Needham & Company

28 Jan 2002
Research & Ideas

Read All About It! Newspapers Lose Web War

Times has been a real leader on consumer demographic marketing. With 16 million registered users, nytimes.com is one of the only media sources that can let you customize an advertising message around rich... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation; Information; Publishing

04 Sep 2019
News

A Wide Screen Approach

Immersive Media “The single largest revenue stream for sports in North America is media rights. The sports industry is slowly adapting to new formats and platforms, which is having an immediate impact on the... View Details

13 Dec 2018
Blog Post

"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012

have to jump to a new job right away. I decided this was the opportunity to go all in on food." Finding the right recipe for success In 2016, Cynthia founded Confetti Kitchen, an online media company focused on millennials and... View Details

13 Jan 2015
First Look

First Look: January 13

brands. He describes four different ad types and explains how each can influence multitasking consumers. To create an effective media mix, he recommends that companies take advantage of lean advertising... View Details

Keywords: Sean Silverthorne

01 Jun 2015
News

Screen Grab

and Blichfeld won a 2015 Writers Guild Award in Short Form New Media for “Rachel,” an episode about a cross-dressing author with writer’s block. “They’re exploring themes that many advertisers might not be... View Details

Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment

March 2025 (Revised April 2025)
Case

Dominion Voting Systems v. Fox News

By: Vincent Pons, Jesse M. Shapiro, Bharat Anand and Susan Pinckney

The case examines the Dominion Voting Systems and Fox News defamation settlement based upon statements made on air in the aftermath of the 2020 presidential election. View Details

Citation

Educators

01 Dec 2011
News

Inside MTV’s Global Fame

tremendous risk,” he writes. “We were the only media company going local throughout the world, and it was the key to our success.” Roedy, a former nuclear missile–base commander, created an entrepreneurial, innovative organization with a... View Details

Keywords: Sean Silverthorne; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

01 Oct 2000
News

Faculty Retirements

work includes papers on "Restructuring in the U.S. Advertising Media Industry" and "The Emerging Position of the Internet as an Advertising Medium." Silk joined the HBS faculty... View Details

26 Jan 2010
First Look

First Look: Jan. 26

When participation costs are large relative to the volume of traffic an ad platform can offer, an advertiser may forego use of an ad platform that the advertiser otherwise finds profitable. Mergers between... View Details

Keywords: Martha Lagace

01 Dec 2017
News

3-Minute Briefing: Wei Zhang (MBA 1999)

connection we feel with animals. People thought the most we could do was 30 to 50 million yuan; eventually we did 606 million yuan in box office. Working in media was always my dream. One summer I saw an View Details

Keywords: Julia Hanna

01 Apr 1997
News

Management Update Launched

interview, Jean-Marie Dru, cofounder and chairman of the BDDP Group, a Paris-based global advertising agency, discussed the importance of brands in the new economy. A list of Web sites relevant to managers and a section summarizing... View Details

Keywords: Judith A. Ross

15 Oct 2008
First Look

First Look: October 15, 2008

advertising agency's decision to unbundle its services as a tradeoff between the fixed cost to the advertiser of establishing and maintaining a relationship with an advertising... View Details