Publications

22 Oct 2020
Working Paper Summaries

Estimating Causal Effects in the Presence of Partial Interference Using Multivariate Bayesian Structural Time Series Models

Keywords: by Fiammetta Menchetti and Iavor Bojinov

January 1983 (Revised September 1983)
Case

E.T. Phone Home, Inc.: Forecasting Business Demand

By: John F. Cady and Frank V. Cespedes

Describes a process for forecasting market demand for an emerging technology--cellular radio. The student must critically evaluate the demand model and the market estimates, and modify them as appropriate in order to develop a marketing plan and budget. View Details

Keywords: Budgets and Budgeting; Forecasting and Prediction; Marketing Strategy; Demand and Consumers; Business Processes; Technology

2010
Working Paper

Being a Leader and the Effective Exercise of Leadership: An Ontological Model (PDF File of PowerPoint Slides)

By: Werner Erhard, Michael C. Jensen and Kari Granger

This presentation is based on our research program over the last seven years in which our objective has been to rigorously distinguish leader and leadership and to create a technology for providing access to being a leader and exercising leadership effectively (in... View Details

Keywords: Curriculum and Courses; Innovation and Invention; Leadership Development; Goals and Objectives; Research and Development; Attitudes; Perception; Technology; United States

SSRN

March 2022 (Revised May 2022)
Case

Winning Business at Russell Reynolds (A)

By: Ethan Bernstein and Cara Mazzucco

In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting–and... View Details

01 Jun 2016
News

Taking Care of Business

adapted and changed its model since launching in 2010, first crowning a single winner, then introducing multiple business tracks, and finally opting for three categories—most innovative, greatest impact, and... View Details

Keywords: Julia Hanna

Web

Electricity - Business & Environment

Jezmir HBS MBA 2013, Managing Director, Energy, CCM Group Nathan Nemon HBS MBA 2020 “Scalable business in coordination with robust policies are necessary to address the global challenges posed by climate change. I’m dedicated to building... View Details

21 Apr 2023
News

Harvard Business School Honors Five Graduates with 2023 Alumni Achievement Award

Program

The Business of Entertainment, Media, and Sports

driving revenue and success in today's entertainment environment. Through an up-close examination of why some creative businesses thrive while others fail to survive, you will learn when to make smaller versus blockbuster bets, the best... View Details

Keywords: Media & Entertainment; Media & Entertainment

October 2022
Case

Volt Lines: Leading a B2B Service Provider through a Crisis (A)

By: Navid Mojir and Gamze Yucaoglu

Volt Lines was a next-generation transportation service in Istanbul, Turkey. The company was trying to disrupt the traditional corporate transportation market by developing software that allowed it to offer subscription-based transportation. Under the subscription... View Details

Keywords: Business To Business Marketing; B2B Marketing; B2B Pricing; Subscription Model; Crisis Marketing; Startup; Service Management; Information Technology; Transportation; COVID-19 Pandemic; Disruptive Innovation; Digital Platforms; Business Model; Price; Crisis Management; Opportunities; Transportation Industry; Technology Industry; Turkey

01 Feb 2012
What Do You Think?

Is Support for Small Business Misplaced?

small business. (Because of outsourcing) It is big networks made up of small partners. And the way to make this type of enterprise thrive does not really follow either model (big or small). It is a third way." The importance of small... View Details

Keywords: by James Heskett

September 2014
Supplement

HGRM (B): Launching Hoxell, a New IT Venture

By: Lynda M. Applegate, Gabriele Piccoli and Arnold Peinado

Keywords: Entrepreneurial Management; Strategy; Growth Strategy And Execution; Business Models; Disruptive Technologies; Customer Relations; International Business; Entrepreneurship; Management Systems; Operations; Competitive Strategy

December 2014
Case

Groupon: A New CEO Takes Charge

By: Lynda M. Applegate and Arnold B. Peinado

On August 7, 2013, Eric Lefkofsky, the chairman and largest shareholder of Groupon was named CEO, replacing founder Andrew Mason, who had run the company since its inception in 2009. When Groupon had its initial public offering (IPO) in November 2011, the company's... View Details

Keywords: Entrepreneurial Management; Disruptive Technologies; Growth Strategy; Customer Relations; Service Management; International Business; Business Models; Strategy Execution; Entrepreneurship; Growth and Development Strategy; Business Model; United States

June 2014 (Revised November 2014)
Case

Investing in Online Marketplaces

By: Andrei Hagiu and Hermes Alvarez

Simon Rothman had recently been promoted from executive-in-residence to Partner at esteemed venture capital firm Greylock Partners and placed in charge of managing a $100 million early-stage fund commitment dedicated to online marketplaces. In Greylock's view, 2014 was... View Details

Keywords: Business Models; Competitive Advantage; Entrepreneurship; Internet; Investments; Networks; Technology; Venture Capital

October 2017 (Revised September 2018)
Supplement

Jumia Nigeria: from Retail to Marketplace (B)

By: Ramon Casadesus-Masanell and Namrata Arora

This follow up case study explores the ramifications of Jumia's decision to move from a retail-led to a markplace business model for its e-commerce platform. The case visits the company's successes as well as its many failures when adopting this vendor-led strategy. ... View Details

Keywords: Retail; Marketplace; Inventory; Funding; Business Ecosystems; Business Ecosystem; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; Retail Industry; India; Nigeria; Africa