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    • Faculty Publications  (256)

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    • All HBS Web  (120,068)
      • Faculty Publications  (256)

      CreativityRemove Creativity →

      ← Page 2 of 256 Results →
      • February 2022 (Revised May 2022)
      • Case

      Buddy Valastro: Cake Boss

      By: Boris Groysberg, Evan M.S. Hecht and Katherine Connolly Baden
      Buddy Valastro, celebrity baker and business owner, inherited his father’s bakery—Carlo’s Bake Shop of Hoboken, New Jersey—at the age of seventeen. He had willed the shop to survive and gone on to fame through his television show, “Cake Boss”—the name most people now... View Details
      Keywords: Bakery; Entrepreneur; Scalability; Digital; Systems; Process Improvement; Team Effectiveness; Team Building; COVID-19 Pandemic; Food; Entrepreneurship; Family Business; Crisis Management; Change Management; Leadership; Creativity; Operations; Groups and Teams; Brands and Branding; Food and Beverage Industry; United States
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      Groysberg, Boris, Evan M.S. Hecht, and Katherine Connolly Baden. "Buddy Valastro: Cake Boss." Harvard Business School Case 422-060, February 2022. (Revised May 2022.)
      • May 2021 (Revised February 2024)
      • Teaching Note

      THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

      By: Ayelet Israeli and Jill Avery
      THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
      Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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      Israeli, Ayelet, and Jill Avery. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Teaching Note 521-097, May 2021. (Revised February 2024.)
      • February 2021 (Revised March 2025)
      • Case

      Walt Disney: Changing the World

      By: Robert Simons and Shirley Sun
      This case describes the rise of Walt Disney, founder of the worldwide entertainment company. The case describes how Disney, as a young artist, created memorable figures such as Mickey Mouse and went on to produce Academy-award-winning films and build the world’s most... View Details
      Keywords: Creativity Teams; Entertainment Industry; Family; Entertainment; Creativity; Personal Characteristics; Business Startups; Work-Life Balance; Personal Development and Career; Success; Entertainment and Recreation Industry
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      Simons, Robert, and Shirley Sun. "Walt Disney: Changing the World." Harvard Business School Case 121-056, February 2021. (Revised March 2025.)
      • January 2021 (Revised March 2021)
      • Case

      THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

      By: Jill Avery, Ayelet Israeli and Emma von Maur
      THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
      Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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      Avery, Jill, Ayelet Israeli, and Emma von Maur. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Case 521-070, January 2021. (Revised March 2021.)
      • January–February 2021
      • Other Article

      Stand-up Meetings Inhibit Innovation

      By: Andy Wu and Dagny Dukach
      An interview with Harvard Business School professor Andy Wu is presented. Wu discusses the usefulness of stand-up meetings, their role in agile management practices, and their impact on innovations and creativity by the participants. View Details
      Keywords: Agile Practices; Meetings; Management Practices and Processes; Creativity; Innovation and Invention
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      Wu, Andy, and Dagny Dukach. "Stand-up Meetings Inhibit Innovation." Harvard Business Review 99, no. 1 (January–February 2021): 26–27. (Interview.)
      • September 2020
      • Article

      Creativity, Artificial Intelligence, and a World of Surprises

      By: Teresa M. Amabile
      In recent years, progress has been made toward AI Creativity, which I define as the production of highly novel, yet appropriate, ideas, problem solutions, or other outputs by autonomous machines. I argue that organizational researchers of creativity and innovation... View Details
      Keywords: Artificial Intelligence; AI Creativity; Computer Science; Organizational Behavior; Psychology; Creativity; Technological Innovation; AI and Machine Learning
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      Amabile, Teresa M. "Creativity, Artificial Intelligence, and a World of Surprises." Academy of Management Discoveries 6, no. 3 (September 2020): 351–354.
      • July 2020
      • Case

      Michael Solomonov: Jerusalem in a Bowl

      By: Boris Groysberg, Evan M.S. Hecht and Katherine Connolly Baden
      Before the COVID-19 pandemic hit, Michael Solomonov and Steven Cook had begun to wonder whether it might be time to rethink their opportunistic approach to the expansion of their small restaurant empire in Philadelphia, CooknSolo. The pandemic, however, caused an... View Details
      Keywords: Restaurant Industry; Entrepreneur; COVID-19; Crisis; Crisis Response Plans; Entrepreneurship; Food; Health Pandemics; Crisis Management; Innovation and Invention; Leadership; Creativity; Strategy; Ownership; Problems and Challenges; Risk and Uncertainty; Situation or Environment; Food and Beverage Industry; United States
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      Groysberg, Boris, Evan M.S. Hecht, and Katherine Connolly Baden. "Michael Solomonov: Jerusalem in a Bowl." Harvard Business School Case 421-016, July 2020.
      • Article

      The Implications of Working Without an Office

      By: Ethan Bernstein, Hayley Blunden, Andrew Brodsky, Wonbin Sohn and Ben Waber
      In early 2020, the world began what is undoubtedly the largest work-from-home experiment in history. Now, as countries reopen but COVID-19 remains a major threat, organizations are wrestling with whether and how to have workers return to their offices. Business leaders... View Details
      Keywords: Remote Work; Work From Home (WFH); Employees; Working Conditions; Health Pandemics; Performance Productivity; Creativity
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      Bernstein, Ethan, Hayley Blunden, Andrew Brodsky, Wonbin Sohn, and Ben Waber. "The Implications of Working Without an Office." Special Issue on The New Reality of WFH. Harvard Business Review: The Big Idea (July 2020).
      • 2020
      • Chapter

      Consensual Assessment

      By: B. A. Hennessey, J. S. Mueller and T. M. Amabile
      Over time, the field of creativity research has seen a gradual shift away from an almost exclusive emphasis on the creative person towards a more balanced inquiry that centers both on individual difference issues and questions about the nature of creative products and... View Details
      Keywords: Consensual Assessment Technique; Product Creativity; Creativity; Research
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      Hennessey, B. A., J. S. Mueller, and T. M. Amabile. "Consensual Assessment." In Encyclopedia of Creativity. 3rd ed. Edited by Mark A. Runco and Steven R. Pritzker, 199–205. Academic Press, 2020.
      • 2022
      • Article

      Is Maximising Creativity Good? The Importance of Elaboration and Internal Confidence in Producing Creative Ideas

      By: Goran Calic, Elaine Mosakowski, Nick Bontis and Sébastien Hélie
      While knowledge management researchers acknowledge that individuals transition from generation to implementation of ideas, these transitions are not fully understood. The current article focuses on idea elaboration – defined as the transition of an idea from an... View Details
      Keywords: Knowledge Management; Organizational Culture; Creativity; Cognition and Thinking; Innovation and Invention; Learning
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      Calic, Goran, Elaine Mosakowski, Nick Bontis, and Sébastien Hélie. "Is Maximising Creativity Good? The Importance of Elaboration and Internal Confidence in Producing Creative Ideas." Knowledge Management Research and Practice 20, no. 5 (2022): 776–791.
      • 2020
      • Article

      Subjective Semantic Surprise Resulting from Divided Attention Biases Evaluations of an Idea’s Creativity

      By: Goran Calic, Nour El Shamy, Isaac Kinley, Scott Watter and Khaled Hassanein
      The evaluation of an idea’s creativity constitutes an important step in successfully responding to an unexpected problem with a new solution. Yet, distractions compete for cognitive resources with the evaluation process and may change how individuals evaluate ideas. In... View Details
      Keywords: Creativity; Cognition and Thinking
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      Calic, Goran, Nour El Shamy, Isaac Kinley, Scott Watter, and Khaled Hassanein. "Subjective Semantic Surprise Resulting from Divided Attention Biases Evaluations of an Idea’s Creativity." Scientific Reports 10 (2020).
      • November 2019
      • Article

      Conversations and Idea Generation: Evidence from a Field Experiment

      By: Sharique Hasan and Rembrand Koning
      When do conversations lead people to generate better ideas? We conducted a field experiment at a startup boot camp to evaluate the impact of informal conversations on the quality of product ideas generated by participants. Specifically, we examine how the personality... View Details
      Keywords: Peer Effects; Field Experiment; Interpersonal Communication; Creativity; Personal Characteristics; Entrepreneurship; Innovation and Invention
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      Hasan, Sharique, and Rembrand Koning. "Conversations and Idea Generation: Evidence from a Field Experiment." Art. 103811. Research Policy 48, no. 9 (November 2019).
      • October 2019
      • Case

      David Yin's Vegetarian Mission

      By: Boris Groysberg and Evan M.S. Hecht
      After the establishment of his critically-acclaimed upscale vegetarian restaurant, King’s Joy, in Beijing, chef and entrepreneur David Yin must decide whether or not to expand to other locations or continue to invest in his existing location in order to fulfill his... View Details
      Keywords: Restaurant; Restaurant Industry; Creative Ability; Creative Industries; Values; Entrepreneurship; Creativity; Food; Values and Beliefs; China
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      Groysberg, Boris, and Evan M.S. Hecht. "David Yin's Vegetarian Mission." Harvard Business School Case 420-027, October 2019.
      • September 2019
      • Case

      Alex Atala: Bringing Brazil to the World

      By: Boris Groysberg, Priscilla Zogbi and Ruth Costas
      Brazilian Michelin-star chef Alex Atala managed four restaurants, a foundation advocating for the environment, and a seminar focused on food and sustainability. His new initiative was opening a hotel. View Details
      Keywords: Hospitality Industry; Environment; Sustainability; Management; Innovation; Entrepreneurship; Innovation and Management; Creativity; Leadership Style; Situation or Environment; Food and Beverage Industry; Tourism Industry; Latin America; Brazil
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      Groysberg, Boris, Priscilla Zogbi, and Ruth Costas. "Alex Atala: Bringing Brazil to the World." Harvard Business School Case 420-042, September 2019.
      • July–August 2019
      • Article

      The Soul of a Startup

      By: Ranjay Gulati
      There’s an essential, intangible something in start-ups—an energy, a soul. It inspires enthusiasm and fosters a sense of deep connection and mutual purpose. While this spirit persists, engagement is high and businesses keep their edge.
      But all too often,... View Details
      Keywords: Business Startups; Mission and Purpose; Customer Focus and Relationships; Employees; Creativity; Business Growth and Maturation
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      Gulati, Ranjay. "The Soul of a Startup." Harvard Business Review 97, no. 4 (July–August 2019): 85–91.
      • 2019
      • Chapter

      The Art of (Creative) Thought: Graham Wallas on the Creative Process

      By: Teresa M. Amabile
      BOOK ABSTRACT: The Creativity Reader is a necessary companion for anyone interested in the historical roots of contemporary ideas about creativity, innovation, and imagination. It brings together a prestigious group of international experts who were tasked with... View Details
      Keywords: Cognition and Thinking; Creativity
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      Amabile, Teresa M. "The Art of (Creative) Thought: Graham Wallas on the Creative Process." Chap. 2 in The Creativity Reader, edited by Vlad P. Glăveanu. Oxford, UK: Oxford University Press, 2019.
      • 2019
      • Article

      Creativity from Paradoxical Experience: A Theory of How Individuals Achieve Creativity while Adopting Paradoxical Frames

      By: Goran Calic, Sébastien Hélie, Nick Bontis and Elaine Mosakowski
      Purpose: Extant paradox theory suggests that adopting paradoxical frames, which are mental templates adopted by individuals in order to embrace contradictions, will result in superior firm performance. Superior performance is achieved through learning and creativity,... View Details
      Keywords: Cognition and Thinking; Creativity; Learning
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      Calic, Goran, Sébastien Hélie, Nick Bontis, and Elaine Mosakowski. "Creativity from Paradoxical Experience: A Theory of How Individuals Achieve Creativity while Adopting Paradoxical Frames." Journal of Knowledge Management 23, no. 3 (2019): 397–418.
      • 2019
      • Book

      Creative Construction: The DNA of Sustained Innovation

      By: Gary P. Pisano
      Creative Construction tackles the myth that larger enterprises are inherently incapable of transformative innovation and are doomed to be disrupted by nimble start-ups. If larger enterprises seem incapable of transformative innovation, it is due to how we design... View Details
      Keywords: Innovation and Invention; Business Growth and Maturation; Innovation Strategy; Organizational Culture; Management Systems; Creativity; Leading Change
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      Pisano, Gary P. Creative Construction: The DNA of Sustained Innovation. New York: PublicAffairs, 2019.
      • 2020
      • Working Paper

      Incentive Power and Knowledge Sharing Among Employees: Evidence from the Field

      By: Wei Cai, Susanna Gallani and Jee-Eun Shin
      There is consensus, both in the literature and in practice, about knowledge sharing within organizations being a key determinant of success. However, organizations struggle to sustain employees’ engagement in knowledge sharing. One challenge lies in the fact that,... View Details
      Keywords: Organizational Knowledge Sharing; Employee Driven Innovation; Innovation Appropriability; Contract Design; High-powered Incentives; Low-powered Incentives; Incentives; Pay-for-Performance; Rank-and-file; Employees; Knowledge Sharing; Innovation and Invention; Motivation and Incentives; Creativity; Performance
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      Cai, Wei, Susanna Gallani, and Jee-Eun Shin. "Incentive Power and Knowledge Sharing Among Employees: Evidence from the Field." Harvard Business School Working Paper, No. 19-015, August 2018. (Revised April 2020.)
      • 2018
      • Chapter

      An Integrated Model of Dynamic Problem Solving within Organizational Constraints

      By: Johnathan R. Cromwell, Teresa M. Amabile and Jean-François Harvey
      Book Abstract: Rapid technological change, global competition, and economic uncertainty have all contributed to organizations seeking to improve creativity and innovation. Researchers and businesses want to know what factors facilitate or inhibit creativity in a... View Details
      Keywords: Organizations; Problems and Challenges; Creativity
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      Cromwell, Johnathan R., Teresa M. Amabile, and Jean-François Harvey. "An Integrated Model of Dynamic Problem Solving within Organizational Constraints." In Individual Creativity in the Workplace, edited by Roni Reiter-Palmon, Victoria Kennel, and James C. Kaufman. San Diego, CA: Academic Press, 2018.
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