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- All HBS Web (116)
- Faculty Publications (48)
Show Results For
- All HBS Web (116)
- Faculty Publications (48)
- Article
Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies
By: John A. Deighton
The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and Google... View Details
Keywords: Data Science; Digital Marketing; Marketing; Internet and the Web; Analytics and Data Science; Disruption
Deighton, John A. "Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies." Journal of Advertising Research 57, no. 4 (December 2017): 357–361.
- Teaching Interest
Overview
I currently teach a module in the HBS Owner President Management (OPM) program that is entitled Innovation @Work. The module is designed to provide a general manager perspective on how to lead innovation and transform organizations, industries, and society. The role... View Details
Keywords: Innovation ＆ Entrepreneurship; General Management; Technological Innovation; Entrepreneurship; Information; Innovation and Invention; Leadership; Organizations; Risk and Uncertainty; Social Enterprise; Strategy; Technology; Web Services Industry; Web Services Industry; Web Services Industry; Web Services Industry; Web Services Industry; Africa; Asia; Latin America; Middle East; North and Central America; Europe
- December 2021
- Case
Burning Glass Technologies: From Data to Product
By: Suraj Srinivasan and Amy Klopfenstein
In May 2021, Matt Sigelman, CEO of Burning Glass Technologies, a company that provided labor market analytics for a variety of markets, navigates his company’s transition from data company to product company. Burning Glass originated as a service that used artificial... View Details
Keywords: Information Technology; Applications and Software; Digital Platforms; Internet and the Web; Strategy; Expansion; Business Strategy; Labor; Employment; Human Capital; Jobs and Positions; Job Design and Levels; Job Search; Human Resources; Selection and Staffing; Recruitment; Employees; Retention; Competency and Skills; Experience and Expertise; Talent and Talent Management; Analytics and Data Science; Business Model; Technology Industry; North and Central America; United States
Srinivasan, Suraj, and Amy Klopfenstein. "Burning Glass Technologies: From Data to Product." Harvard Business School Case 122-015, December 2021.
- Research Summary
Overview
My current research builds on past research on the role of information, analytics and technology in transforming business and society. Over the past two years, this research focuses on how organizations partner to build innovation ecosystems that accelerate the... View Details
Keywords: Innovation Ecosystems; Leadership And Change Management; Organizational Adaptation; Innovation and Invention; Energy; Entrepreneurship; Leadership; Organizations; Technology; Strategy; Web Services Industry; Web Services Industry; Web Services Industry; Web Services Industry; Africa; North and Central America; Middle East
- 2016
- Working Paper
The Search for Peer Firms: When Do Crowds Provide Wisdom?
By: Charles M.C. Lee, Paul Ma and Charles C.Y. Wang
In knowledge-based economies, many business enterprises defy traditional industry boundaries. In this study, we evaluate six "big data" approaches to peer firm identifications and show that some, but not all, "wisdom-of-crowd" techniques perform exceptionally well. We... View Details
Keywords: Peer Firm; EDGAR Co-search; Analyst Co-coverage; Wisdom Of Crowds; Performance Benchmarking; Crowd Of Crowds; Internet and the Web; Accounting
Lee, Charles M.C., Paul Ma, and Charles C.Y. Wang. "The Search for Peer Firms: When Do Crowds Provide Wisdom?" Harvard Business School Working Paper, No. 15-032, October 2014. (Revised November 2016.)
- Teaching Interest
Data Science for Managers
- Served as a teaching fellow; assisted MBA students with classroom coding exercises.
- Developed course materials, including new case studies, technical notes, and code notebooks students used to analzye case data.
- Developed interactive web... View Details
- May 1983 (Revised December 1987)
- Case
Technical Data Corp.
Describes a decision confronting the president of a small company about selling some or all of the shares in his company to another firm. Technical Data Corp. provides analytical services to professional bond market traders over a system of computer terminals operated... View Details
Keywords: Stocks; Entrepreneurship; Business Startups; Internet and the Web; Information Infrastructure; Mobile and Wireless Technology; Valuation; Negotiation Tactics; Mergers and Acquisitions; Corporate Strategy; Horizontal Integration; Information Industry; Service Industry
Sahlman, William A. "Technical Data Corp." Harvard Business School Case 283-072, May 1983. (Revised December 1987.)
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
managers are being held to higher standards when it comes to justifying customer investments. We foresee the need for marketing professionals to develop even greater analytical skill as the field continues to evolve. This should be a very... View Details
Keywords: by Sean Silverthorne
- Web
Publications - Faculty & Research
Publications Publications Show Results For All HBS Web (120,065) Faculty Publications (37,174) Page 1 of 37,174 Results September 2025 Article Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence... View Details
- June 2023
- Article
How New Ideas Diffuse in Science
By: Mengjie Cheng, Daniel Scott Smith, Xiang Ren, Hancheng Cao, Sanne Smith and Daniel A. McFarland
What conditions help new ideas spread? Can knowledge entrepreneurs’ position and develop new ideas in ways that help them take off? Most innovation research focuses on products and their reference. That focus ignores the ideas themselves and the broader ideational... View Details
Keywords: Innovation Adoption; Natural Language Processing; Knowledge; Science; Innovation and Invention; Knowledge Sharing; Analytics and Data Science
Cheng, Mengjie, Daniel Scott Smith, Xiang Ren, Hancheng Cao, Sanne Smith, and Daniel A. McFarland. "How New Ideas Diffuse in Science." American Sociological Review 88, no. 3 (June 2023): 522–561.
- August 2021
- Case
Orchadio's First Two Split Experiments
By: Iavor I. Bojinov, Marco Iansiti and David Lane
Orchadio, a direct-to-consumer grocery business, needs to conduct its first two A/B tests—one to evaluate the effectiveness and functioning of its newly redesigned website, and one to market-test four versions of a new banner for the website. To do so, it will rely on... View Details
Keywords: Information Management; Technological Innovation; Knowledge Use and Leverage; Resource Allocation; Marketing; Measurement and Metrics; Customization and Personalization; Information Technology; Internet and the Web; Digital Platforms; Information Technology Industry; Food and Beverage Industry
Bojinov, Iavor I., Marco Iansiti, and David Lane. "Orchadio's First Two Split Experiments." Harvard Business School Case 622-015, August 2021.
- 15 Jul 2014
- First Look
First Look: July 15
Publications August 2013 Strategic Entrepreneurship Journal Business Model Evaluation: Quantifying Walmart's Sources of Advantage By: Brea-Solís, Humberto, Ramon Casadesus-Masanell, and Emili Grifell-Tatjé Abstract—We develop an View Details
Keywords: Carmen Nobel
- 15 Mar 2011
- First Look
First Look: March 15
scholars to devote more resources to obtaining a fundamental understanding of contemporary and future practice and how analytic tools and contemporary advances in accounting and related disciplines can be deployed to improve the... View Details
Keywords: Sean Silverthorne
- Web
Privacy Notice | About
Sites, our web server may record the numerical Internet Protocol (IP) address of the computer you are using, information about your browser and operating system, date and time of access, location information and the internet address and... View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
In 1994, the World Wide Web was not yet a household name. A new company called Yahoo! had just developed a way to look for sites on the Internet—the search engine. HotWired debuted as the first online magazine to carry advertisements.... View Details
Keywords: by Susan Young
- Web
Podcast - Business & Environment
discusses how smart data analytics can identify energy-saving opportunities and the importance of AI in optimizing energy usage patterns. Pasi provides insights on the challenges and successes in the utility sector and shares career... View Details
- Fast Answer
Patent search: A comparative table of databases
analytical solutions. The following resource suggestions include two parts: patent databases our library subscribe, and some commonly used patent authorities' databases that are open.to the public. Databases that requires HBS or... View Details
- 28 Nov 2018
- HBS Case
On Target: Rethinking the Retail Website
Target was awash in customer data from these online sales, but to make sense of it, the company needed to bring in the right people. Paritosh Desai joined Target in August 2013 as vice president of business intelligence, analytics, and testing, and he then went on a... View Details
- Web
Technology & Innovation - Faculty & Research
software platform; investing in software development capabilities; building advanced analytics capabilities; and embracing crowd-based product development. With all this, GE is evolving its business model. Now, for example, revenue from... View Details
- Article
Big Other: Surveillance Capitalism and the Prospects of an Information Civilization
By: Shoshana Zuboff
This article describes an emergent logic of accumulation in the networked sphere, 'surveillance capitalism,' and considers its implications for 'information civilization.' The institutionalizing practices and operational assumptions of Google Inc. are the... View Details
Keywords: Surveillance Capitalism; Big Data; Google; Information Society; Privacy; Internet Of Everything; Rights; Economic Systems; Analytics and Data Science; Internet and the Web; Ethics
Zuboff, Shoshana. "Big Other: Surveillance Capitalism and the Prospects of an Information Civilization." Journal of Information Technology 30, no. 1 (March 2015): 75–89.