Publications

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Aug 2012
Conference Presentation

Influence of Non-confrontational SMO Tactics on Technology Adoption in the Energy Sector

By: Shon R. Hiatt

Fall 2013
Article

Shifts in U.S. Federal Reserve Goals and Tactics for Monetary Policy: A Role for Penitence?

By: Julio J. Rotemberg

This paper considers some of the large changes in the Federal Reserve's approach to monetary policy. It shows that, in some important cases, critics who were successful in arguing that past Fed approaches were responsible for mistakes that caused harm succeeded in... View Details

Keywords: Central Banking; Policy; United States

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June 2014
Supplement

Ad Classification at Right Media — slide supplement (widescreen)

By: Benjamin Edelman

Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details

Keywords: Media; Online Advertising; Market Participation; Negotiation Tactics; Communication; Marketing Communications; Digital Marketing; Standards

Article

Ignore June 30: Time is on the Side of a Better Iran Deal

By: James K. Sebenius

Prior to the "interim deal" reached in November 2013, Iranian nuclear negotiators could—and did—play for time while the regime rapidly added more centrifuges and increased production of enriched uranium. That is no longer the case. For the first time in years, the... View Details

Keywords: International Relations; Negotiation Tactics; Negotiation Deal; Iran; United States; Iran; United States

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07 Apr 2021
Research & Ideas

How Teams Work: Lessons from the Pandemic

When COVID-19 first sent office employees home last year, many managers filled their teams’ calendars with online check-ins, drop-ins, and updates to make up for the loss of spontaneous interactions—often sinking morale and efficiency. Knowledge workers and managers... View Details

Keywords: by Kristen Senz

26 Jul 2023
Research & Ideas

STEM Needs More Women. Recruiters Often Keep Them Out

For mid-career STEM professionals looking to advance their skills and careers, certificate programs at elite universities can offer a fast track. And for universities, such programs are an important and growing revenue stream—and a recruitment tool for women and... View Details

Keywords: by Rachel Layne

December 2016
Article

Through the Mud or in the Boardroom: Examining Activist Types and Their Strategies in Targeting Firms for Social Change

By: Charles Eesley, K. A. DeCelles and Michael Lenox

We examine the variety of activist groups and their tactics in demanding firms’ social change. While extant work does not usually distinguish among activist types or their variety of tactics, we show that different activists (e.g., social movement organizations vs.... View Details

Keywords: Negotiation Tactics; Investment Activism

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03 Jan 2023
What Do You Think?

How Would the Leadership Style of Girl Scouts' Frances Hesselbein Fare Today?

(iStockphoto/400tmax) While summarizing comments to this same question asked about Jack Welch in last month’s column (shown below), I received word of Frances Hesselbein’s death. Welch was regarded by many as the greatest CEO of the 20th century. Hesselbein, national... View Details

Keywords: Re: James L. Heskett

16 Aug 2022
Op-Ed

Now Is the Time for Entrepreneurs to Play Offense

For the past six months, there has been a lot of handwringing about the market downturn. Most everyone has been advising entrepreneurs to marshal their capital, cut costs, and extend their runway. In essence, play defense. Many investors have been creating a whiplash... View Details

Keywords: by Jeffrey Bussgang

May 1995 (Revised August 1999)
Case

Internationalizing the Cola Wars (B): The Battle for India

By: David B. Yoffie and Richard Seet

Analyzes the tactical battle of the cola giants in India. View Details

Keywords: Competition; Globalization; Food and Beverage Industry; India

January 1997 (Revised April 1997)
Background Note

Building Coalitions

Introduces students to Peter Black's tactical approach toward building coalitions. View Details

Keywords: Strategy; Groups and Teams

November 1994 (Revised January 1995)
Case

Wheeling and Dealing: The Zirconia GT

By: Howard Raiffa, James K. Sebenius, Craig Best and Scot Melland

A personal negotiation episode in purchasing a car is presented. Tactics and strategies commonly encountered by car buyers and car salespeople are illustrated. View Details

Keywords: Debates; Negotiation Tactics; Sales; Strategy

March 2001
Case

Charlene Barshefsky (B)

By: James K. Sebenius and Rebecca Hulse

Details former U.S. Trade Representative Charlene Barshefsky's strategic and tactical approach to surmounting the barriers laid out in the (A) case. View Details

Keywords: Trade; International Relations; Copyright; Negotiation Style; Negotiation Tactics; Alliances; Business and Government Relations; China; United States