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  • April 2021
  • Case

Coca-Cola: Preparing for the Next 100 Years

By: Cynthia A. Montgomery and James Weber
In early 2020, James Quincey, the 14th chair of the 133-year old The Coca-Cola Company, was in the midst of a years-long transformation of Coca-Cola from being the leading carbonated soft drink (CSD) beverage company into a total beverage company. The company’s... View Details
Keywords: Strategy; Diversification; Change Management; Organizational Culture; Environmental Sustainability; Food and Beverage Industry; United States
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  • May 2006 (Revised April 2009)
  • Case

Cola Wars Continue: Coke and Pepsi in 2006

By: David B. Yoffie and Michael Slind
Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams. Both firms also began to modify their... View Details
Keywords: History; Competitive Strategy; Industry Structures; Growth and Development Strategy; Food and Beverage Industry; United States
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  • January 2002 (Revised January 2004)
  • Case

Cola Wars Continue: Coke and Pepsi in the Twenty-First Century

By: David B. Yoffie and Yusi Wang
Examines the industry structure and competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams. Both firms also began to modify their bottling,... View Details
Keywords: Price; Growth and Development; Brands and Branding; Emerging Markets; Industry Structures; Performance; Competition; Competitive Strategy; Food and Beverage Industry; United States
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  • 16 Jun 2008
  • Research & Ideas

Seven Tips for Managing Price Increases

to price inflation. You must then quantify these shifts and develop product and pricing strategies that balance the need to maintain both profitability and market share. 3. Redefine Value. Customers buying soft View Details
Keywords: by John Quelch
  • 24 Apr 2017
  • Op-Ed

Op-Ed: Courage: The Defining Characteristic of Great Leaders

PepsiCo’s strategy “Performance with Purpose,” that focuses on complementing the company’s core soft drink and snack business with healthy foods and beverages. In 2013, PepsiCo was challenged by activist... View Details
Keywords: by Bill George; Auto; Food & Beverage
  • 18 Jan 2022
  • Research & Ideas

How Eliminating Non-Competes Could Reshape Tech

a global soft drink manufacturing and distribution network; that knowledge is spread out among many people at Coca-Cola. He would need access to years of data on marketing efforts, consumption patterns, etc.... View Details
Keywords: by Kristen Senz; Technology
  • 14 Jan 2019
  • Op-Ed

These 4 CEOs Created a New Standard of Leadership

Group to add healthier products to its lineup. When soft drink sales declined in 2010, shareholders criticized PepsiCo’s execution. Nooyi responded by beefing up PepsiCo’s marketing and strengthening her... View Details
Keywords: by Bill George; Health; Banking; Food & Beverage; Consumer Products
  • 18 Jun 2018
  • Research & Ideas

Warning: Scary Warning Labels Work!

The law, which is still being hashed out in court, requires manufacturers to say sugary drinks can lead to obesity, diabetes, and tooth decay. New research from Harvard Business School suggests that even if San Francisco wins its court... View Details
Keywords: by Dina Gerdeman; Advertising; Public Relations
  • 12 Sep 2006
  • First Look

First Look: September 12, 2006

Case 706-447 Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and... View Details
Keywords: Sean Silverthorne
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

Wars" case studies. It outlines the global positions of Pepsi and Coca-Cola as of 2008 in the soft drink market, and then provides an overview of their competitive situations in three markets: Mexico,... View Details
Keywords: Martha Lagace
  • 24 Jul 2013
  • Op-Ed

Detroit Files for Bankruptcy: HBS Faculty Weigh In

are steps that major players working together in metropolitan areas can do to save their cities: When it comes to the elements of soft infrastructure such as education and healthcare, it's essential to create an environment for capital,... View Details
Keywords: by John Macomber, Robert C. Pozen, Eric D. Werker & Benjamin Kennedy; Auto
  • 14 Feb 2012
  • First Look

First Look: February 14

make its core snack and soft drink products healthier), while at the same time maintaining short-term profitability. The evolution of the product portfolio was part of a larger effort to implement a new... View Details
Keywords: Carmen Nobel

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